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Promo Deck. Fall 2013. TOC. Summer Entrepreneur September / October Q1 – Tax / Estate Planning Marketing / Social Media. Summer Entrepreneur. Summer vacations are a time when we think about starting a business of our own. All titles geared towards female audience Retail of $21.95-$23.95

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promo deck

Promo Deck

Fall 2013

slide2
TOC
  • Summer Entrepreneur
  • September / October
  • Q1 – Tax / Estate Planning
  • Marketing / Social Media
summer entrepreneur
Summer Entrepreneur
  • Summer vacations are a time when we think about starting a business of our own.
  • All titles geared towards female audience
  • Retail of $21.95-$23.95
  • Start & Run a Real Home Based Business
  • Start & Run a Personal History Business
  • Start & Run a Home-Based Food Business
  • Start & Run a Gift Basket Business
  • Entrepreneurial Mom’s Guide to Running Your Own Business
september october
September - October
  • Post back to school
  • Elder Care
  • All can be placed in counter displays

After back to School

  • Study Smarter Not Harder $21.95

Elder Care

  • Protect Your Elderly Parents $23.95
  • Caregiver’s Guide $17.95
  • Supporting Parents With Alzheimer’s $19.95
  • Making the Right Move $14.95
tax time january april
Tax Time – January - April
  • Tax time is a time to get your affairs in order
  • Divorce hits it’s it peak in Q1
  • Titles can be pre-packed in counter units or clip strips
  • Key topics (complete list follows)
  • Wills
  • Estate Planning
  • Personal Finance / Tax Planning
  • Divorce
the market size
The Market Size
  • A recent survey of Canadian adults revealed that more than half of them (57%) do not have a Will, including a shocking 92% of adults under age 35 and 44% of baby boomers (ages 45-64).
  • The survey also found that men and women have different reasons for not creating a Legal Will. More than one-third of men feel they simply don’t need a Will (39%) whereas one in four women blame cost (26%) as the primary reason they do not have a Will.
  • Regardless of the reason, Canadians with children, property and assets need a basic legal Will in place.
traffic drivers
Traffic Drivers
  • Local and national publicity outreach with major dailies and weeklies, legal journals, trade publications, legal blogs/websites and associations.
  • Secure regular broadcast (TV/Radio) placements for our Wills experts and regular contributor opportunities in major national dailies such as G&M, TorStar, Global, CTV.
  • Social media marketing and promotions via Facebook, Twitter, YouTube; pursue author Twitter/Facebook and blog cross-promotional opportunities
  • Outreach to national chains' online communities – audience engagement and inclusion of the chain's social media outreach efforts
social media
Social Media
  • Social media driven campaigns by chain