WORLD CONSUMER RIGHTS DAY-2009. Junk Food Generation: Stop Marketing Unhealthy Foods to Children Dr. Harun K.M. Yusuf, PhD, FBAS Professor of Biochemistry and Human Nutrition University of Dhaka Currently Nutrition Advisor to FAO of the UN
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Junk Food Generation:
Stop Marketing Unhealthy Foods
Dr. Harun K.M. Yusuf, PhD, FBAS
Professor of Biochemistry and Human Nutrition
University of Dhaka
Nutrition Advisor to FAO of the UN
FAO-National Food Policy Capacity Strengthening Programme (NFPCSP)
Consumers Association of Bangladesh
15 March 2009
– Michael Jacobson
Director, Center for Science in Public
Vanaspati, butter oil
(Implicated in coronary heart disease)
Energy intake = Energy expenditure – normal
Energy intake < Energy expenditure – undernutrition
Energy intake > Energy expenditure – overnutrition (overweight and obesity)
for a Lifetime
Overweight in adults: excess weight relative to height measured by BMI (wt in kg/height in meter squared)
overweight in children: measured as weight-for-height >20 percent above the international reference
Obesity in children, when >40% standard
There are approximately 350 million obese people (BMI ≥30.0) and over 1 billion overweight people (BMI ≥25) in the world.
Overall about 2.5 million deaths are attributed to overweight/obesity worldwide (the so-called globesity).
Rapidly transmitting into young children
Achieving food security for all at all times
Objective 1 : Adequate and stable supply of safe and nutritious food
Objective 2 : Increased purchasing power and access to food of the people
Objective 3 : Adequate nutrition for all individuals, especially women and children
Strategy - 3.1: Long-term national plan for ensuring balanced food in building a healthy nation
Strategy - 3.2: Supply of sufficient nutritious food for vulnerable groups
Strategy - 3.3 Balanced diet containing adequate micronutrients (vitamins and minerals)
Strategy - 3.4: Safe drinking water and improved sanitation
Strategy - 3.5: Safe, quality food supply
Strategy - 3.6: Adequate health status
A ban on advertising of junk foods during children's television programmes and programmes aimed at young people was announced by Britain in 2006. The ban also included marketing using celebrities, cartoon characters and health or nutrition claims.
"Junk food ad crackdown announced". BBC News. 2006-11-17.