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1.00. Designing features for a product or service to encourage people to buy it is Production Distribution Warehousing Product/Service Management. Designing features for a product or service to encourage people to buy it is Production Distribution Warehousing Product/Service Management.

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  2. Designing features for a product or service to encourage people to buy it is • Production • Distribution • Warehousing • Product/Service Management

  3. Designing features for a product or service to encourage people to buy it is • Production • Distribution • Warehousing • Product/Service Management

  4. What is an attempt to appeal to an entire market with one basic marketing strategy? • Mass Marketing • Marketing • Advertising • Commercials

  5. What is an attempt to appeal to an entire market with one basic marketing strategy? • Mass Marketing • Marketing • Advertising • Commercials

  6. A _______ is what companies are advertising for. • Ads • Promotion • Product • Stocks

  7. A _______ is what companies are advertising for. • Ads • Promotion • Product • Stocks

  8. How does marketing benefit our society? • a.       Makes our lives better • b.      Promotes using the earth’s resources more wisely • c.       Encourages trade between nations • d.      All of the above

  9. How does marketing benefit our society? • a.       Makes our lives better • b.      Promotes using the earth’s resources more wisely • c.       Encourages trade between nations • d.      All of the above

  10. What splits the marketing in order to target a specific audience who are most likely to buy the product? • a.       Mass Segments • b.      Mass Marketing • c.       Marketing Concept • d.      Promotion

  11. What splits the marketing in order to target a specific audience who are most likely to buy the product? • a.       Mass Segments • b.      Mass Marketing • c.       Marketing Concept • d.      Promotion

  12. What medium should be used to market this product? • a.       Price • b.      Product • c.       Placement • d.      Promotion

  13. What medium should be used to market this product? • a.       Price • b.      Product • c.       Placement • d.      Promotion

  14. How much is someone willing to pay? • a.       Price • b.      Product • c.       Placement • d.      Promotion

  15. How much is someone willing to pay? • a.       Price • b.      Product • c.       Placement • d.      Promotion

  16. Where you should sell, and where would your target audience shop? • a.       Placement • b.      Price • c.       Promotion • d.      Product

  17. Where you should sell, and where would your target audience shop? • a.       Placement • b.      Price • c.       Promotion • d.      Product

  18. What problem does it solve? Relates best to which P? • a.       Promotion • b.      Product • c.       Price • d.      Placement

  19. What problem does it solve? Relates best to which P? • a.       Promotion • b.      Product • c.       Price • d.      Placement

  20. What are the elements of the Marketing Concept? • Customer Orientation, Company Commitment, Company Goals • Marketing Concept, Marketing Benefits, Goals • Goals, Tactics, Strategy

  21. What are the elements of the Marketing Concept? • Customer Orientation, Company Commitment, Company Goals • Marketing Concept, Marketing Benefits, Goals • Goals, Tactics, Strategy

  22. What happens if a price of a product is too high? • It won’t sell • The stock will decrease • Nothing • It’ll increase in inventory

  23. What happens if a price of a product is too high? • It won’t sell • The stock will decrease • Nothing • It’ll increase in inventory

  24. Which marketing segmentation is based on personality, values, interest , or lifestyles? • demographic • geographic • behavior • pyschographic

  25. Which marketing segmentation is based on personality, values, interest , or lifestyles? • demographic • geographic • behavior • pyschographic

  26. Which marketing segmentation is based on location? • A.geographic • B.pyschological • C.demographic • D. behavior

  27. Which marketing segmentation is based on location? • A.geographic • B.pyschological • C.demographic • D. behavior

  28. The philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition.Which of these match the definition provided. • Marketing Concept • Marketing Benefits • Lost sales reports • Strategies

  29. The philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition.Which of these match the definition provided. • Marketing Concept • Marketing Benefits • Lost sales reports • Strategies

  30. How will a blind taste test benefit a company? • They could use it to their advantage if they get chosen as the best product. They could say that their product is the best because of the results that they found. • They could use it to determine the price of their company. • They could determine their target audience.

  31. How will a blind taste test benefit a company? • They could use it to their advantage if they get chosen as the best product. They could say that their product is the best because of the results that they found. • They could use it to determine the price of their company. • They could determine their target audience.

  32. The four types of Market Segmentation – • Market Segments, Mass Marketing, Promotion, Price • Demographic Segmentation, Geographic Segmentation, Psychographic Segmentation, and basic Market Segments • Demographic Segmentation, Geographic Segmentation, Psychographic Segmentation, Behavioral Segmentation • Price, Product, Promotion, Placement

  33. The four types of Market Segmentation – • Market Segments, Mass Marketing, Promotion, Price • Demographic Segmentation, Geographic Segmentation, Psychographic Segmentation, and basic Market Segments • Demographic Segmentation, Geographic Segmentation, Psychographic Segmentation, Behavioral Segmentation • Price, Product, Promotion, Placement

  34. Which deals with where a product will be sold? • Production • Placement • Promotion • Marketing Mix

  35. Which deals with where a product will be sold? • Production • Placement • Promotion • Marketing Mix

  36. To acheieve a goal, you have to have a… • Tactic • Strategy • Goal • Trend

  37. To acheieve a goal, you have to have a… • Tactic • Strategy • Goal • Trend

  38. As a part of a strategy you need … • Tactics • Strategies • Goals • Trends

  39. As a part of a strategy you need … • Tactics • Strategies • Goals • Trends

  40. What statement comes in once a year to announce exactly how much you have earned? • Annual income statement • Annual outcome statement • Annual input statement • Annual output statement

  41. What statement comes in once a year to announce exactly how much you have earned? • Annual income statement • Annual outcome statement • Annual input statement • Annual output statement

  42. Businesses do this 4 times a year to ensure that they know which products have been sold, lost, or are still on the shelf • Quarterly inventory status • Weekly inventory status • Daily inventory status • Yearly inventory status

  43. Businesses do this 4 times a year to ensure that they know which products have been sold, lost, or are still on the shelf • Quarterly inventory status • Weekly inventory status • Daily inventory status • Yearly inventory status

  44. What are the 4P’s of marketing? • Production ,property ,professional ,price • Product , Promotion , Placement, price • People , product, place , position • Price , placement , personal , passion

  45. What are the 4P’s of marketing? • Production ,property ,professional ,price • Product , Promotion , Placement, price • People , product, place , position • Price , placement , personal , passion

  46. What is a target market? • a target market is the group that a business aims to sell their product to. • a target market is a group of 100 or more people that may be potential workers. • Someone in your family • the materials needed to make a product.

  47. What is a target market? • a target market is the group that a business aims to sell their product to. • a target market is a group of 100 or more people that may be potential workers. • Someone in your family • the materials needed to make a product.

  48. Why is price so important? • It isn’t really that important • If the product or service costs too much the consumer will not buy the item. • The price has to be very high • The price has to be very low

  49. Why is price so important? • It isn’t really that important • If the product or service costs too much the consumer will not buy the item. • The price has to be very high • The price has to be very low

  50. Which one of the four 4’s explains where a product should be sold at ? • Product • Promotion • Placement • Price

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