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Building the Roadmap to SEO Success: Maxim Integrated

Building the Roadmap to SEO Success: Maxim Integrated. Dec 2018. #BrightEdgeWebinars. ABOUT ME Jeanne Quach. 5+ years in Digital Marketing  Managing Analytics, SEO Ecommerce Experience. #BrightEdgeWebinars. B2B Semiconductor company 7000 employees Customers: design engineers.

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Building the Roadmap to SEO Success: Maxim Integrated

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  1. Building the Roadmap to SEO Success: Maxim Integrated Dec 2018 #BrightEdgeWebinars

  2. ABOUT ME Jeanne Quach • 5+ years in Digital Marketing  • Managing Analytics, SEO • Ecommerce Experience #BrightEdgeWebinars

  3. B2B Semiconductor company • 7000 employees • Customers: design engineers #BrightEdgeWebinars

  4. OVERVIEW Challenge: Limited Resources & Knowledge Tactics: Education, Optimization, Advocacy Result: SEO progression in key groups #BrightEdgeWebinars

  5. BRIDGE SEO GAPS AND BRING VALUE TO KEY GROUPS To bring value to: Bridging the SEO gaps through: Business Units Executives Marketing IT Enabled by Education Optimization Advocacy Empowerment #BrightEdgeWebinars

  6. The Challenge: Limited resources/knowledge, big aspirations THE GAME PLAN EDUCATION OPTIMIZATION SEO ADVOCACY EMPOWERMENT Analytics       Ecommerce        Page Redesigns        Website Redesign       IT Projects AREAS OF INVOLVEMENT #BrightEdgeWebinars

  7. OVERVIEW Challenge: Limited Resources & Knowledge Tactics: Education, Optimization, Advocacy Result: SEO progression in key groups #BrightEdgeWebinars

  8. & YOURSELF EDUCATE INTERNAL AUDIENCES CSM Knowledge Base from the inside out #BrightEdgeWebinars This Photo by Unknown Author is licensed under CC BY

  9. OPTIMIZE YOUR CONTENT, PUT PRACTICE IN MOTION • Start small • Track your pages and keywords How can we tell this story? #BrightEdgeWebinars

  10. ADVOCATE – SPREAD THE WORD. SHARE THE SUCCESS • Build advocacy momentum • Word of mouth • Presentations • SEO trainings and overviews #BrightEdgeWebinars

  11. ADVOCATE - SIMPLIFY THE DATA &TIE IT TO VALUE +76% Organic Traffic • % growth in • conversions • registrations • downloads • sales • customer count #BrightEdgeWebinars

  12. ADVOCATE, CONSTANTLY KEEP SEO ON EVERYONE’S MINDS Maxim Presentation Jeanne’s Presentation SEO in regular meetings Email communications, new features Update with the CTO - IT Evangelist Source:

  13. EQUIP – GIVE TOOLS FOR SELF-SERVICE, LEARNING, & SUCCESS BrightEdge Login Data Cube Help Section ContentIQ SEO Prep Kit #BrightEdgeWebinars

  14. Bridging the SEO gaps through: To bring value to: • Product engagement, sales • Revenue growth, brand awareness • Marketing reach, conversions • Site performance improvement Business Units Executives Marketing IT Enabled by Education Optimization Advocacy Empowerment #BrightEdgeWebinars

  15. OVERVIEW Challenge: Limited Resources & Knowledge Tactics: Education, Optimization, Advocacy Result: SEO progression in key groups #BrightEdgeWebinars

  16. RESULTS FROM OUR EFFORTS: MORE ATTENTION, MORE INTENTION • +40% • Business Unit X Healthy SEO Competition • Revenue Executive-mandated SEO goals Weekly 3 hour analytic meetings • +18% • Customer Count SEO focused job roles Faster IT response time • +48% • Organic Traffic #BrightEdgeWebinars

  17. KEY TAKEAWAYS Start small, educating from the inside out Identify and work with your key internal partners Optimize, tailor, and sell Continue refreshing the SEO conversation #BrightEdgeWebinars

  18. Q & A #BrightEdgeWebinars

  19. THANK YOU! Jeanne.Quach@maximintegrated.com #BrightEdgeWebinars

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