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Uprooting the F lower Industry. Orchids Without Borders. Global Youth Conference 2012 World Bank Group Presentation March 7, 2012. Where can we find the great ideas that become the foundation for incredible companies?. Orchidologist and plant explorer. My p roblem/opportunity:.

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uprooting the f lower industry
Uprooting the Flower Industry

Orchids Without Borders

Global Youth Conference 2012

World Bank Group Presentation

March 7, 2012

my p roblem opportunity
My problem/opportunity:

I want to grow potted orchids at low

cost in an emerging market, but I also want

to export the plant and sell it to first-world

consumers. How do I do this?

my problem opportunity
My problem/opportunity:

I want to grow potted orchids at low

cost in an emerging market, but I also want

to export the plant and sell it to first-world

consumers. How do I do this?

My Answer:

Dump the dirt!

how does it work
How does it work?

Soil-less orchids, also known by their scientific name, Barkeria, are not grown with the use of soil substitutes, hydroponics, or any technology having to do with the pot design.

The orchids that we grow have naturally evolved to grow without soil and our company found a way to commercially exploit that ability in order to get around import restrictions.

how do we produce them
How do we produce them?

1) Seedlings cloned in sterile jars at lab 2) Seedlings acclimatized to ambient environment

3) Plants transferred to special pots 4) Commercial-sized orchids flowering

signposts of progress
Signposts of Progress
  • Closing on a 2M round of financing to scale the project to commercial level.
  • Beginning construction of an advanced propagation laboratory.
  • Licensing talks with foreign companies.
  • Submitting initial patent applications to Mexican government for approval.
goals
Goals:
  • Become the largest orchid farm in Latin America
  • Creation of a new flower business model that disintermediates the florist
  • Ability to drop ship our orchids to our customers
3 tips for entrepreneurs1
3 Tips for Entrepreneurs
  • To get what you want sometimes it’s as easy as asking for it.
3 tips for entrepreneurs2
3 Tips for Entrepreneurs
  • To get what you want sometimes it’s as easy as asking for it.
  • Do the things that you are passionate about doing.
3 tips for entrepreneurs3
3 Tips for Entrepreneurs
  • To get what you want sometimes it’s as easy as asking for it.
  • Do the things that you are passionate about doing.
  • Take advantage of the fact that you have the ultimate backup plan.