Line * Visual Load * Tension

1. Line * Visual Load * Tension

2. LINE

3. How many lines do things have…

4. Representing ‘Line’

5. Thick and Thin Lines

6. Contour Lines

7. Perpendiculars are important because ofGRAVITYIn geometry, two lines or planes (or a line and a plane) are considered perpendicular (or orthogonal) to each other if they form congruent adjacent angles (a T-shape).

8. Perpendicular Equals… Structure & Order With Regard To Form

10. Information and visual “Load”

11. Low visual load Shaker Furniture

12. Low visual load

13. Low visual load

14. Low visual load

15. High visual load

16. High visual load

17. Tension

18. Tension – Fit for Purpose

23. No Tension - Unhealthy

24. Dead Starfish – No Tension

25. In products, tension commonly relates to speed and strength

26. No Tension

27. Lots of Tension

31. Tension Order

32. Little Tension

34. Ron Arad Dieter Rams Line * Visual Load * Tension

35. Ron Arad

36. Ron Arad

37. Ron Arad Combining playful forms and experiments with advanced technologies, RON ARAD (1951-) has emerged as one of the most influential designers of our time. Born in Tel Aviv, he moved to London in 1973 to study architecture and made his name in the early 1980s - He now works across both design and architecture. Consistently inventive and challenging, Ron Arad has studiously avoided categorisation by curators and critics throughout his career.Architect, product and furniture designer –his reputation in each of these fields is formidable; as the outsider continually questioning established practices and institutions. Since 1997, Ron Arad has led the Design Products masters’ degree course at the Royal College of Art in London.

38. Ron Arad http://youtu.be/XhgQbuxqSyg retrospective http://youtu.be/GqgeWK9atLY barbican http://youtu.be/Q_KeJBX_K24 rotator

39. Dieter Rams

40. Dieter Rams

41. As head of design at Braun, the German consumer electronics manufacturer, DIETER RAMS (1932-) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. Rams’ objective was to design useful products which would be easy to operate. Yet he achieved much more by dint of the formal elegance and technical virtuosity of his work. Rams’ designs always looked effortless with an exquisite simplicity borne from rigorous tests and experiments with new materials and an obsessive attention to detail to ensure that each piece appeared flawlessly coherent. Dieter Rams remains an enduring inspiration for younger designers, notably Jonathan Ive and Jasper Morrison, who have acknowledged his influence in their work at Apple and Rowenta respectively. Dieter Rams

42. Dieter Rams Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible. http://youtu.be/ncw3f4jgNP4 Dieter Rams http://youtu.be/-g6-TozOg7A Less But Better http://youtu.be/ZLMbDJ_nNfU Culture Show

43. Ron Arad Dieter Rams Line * Visual Load * Tension In groups of 5 or less Choose 2 designs from each designer and discuss in terms of Line, Visual Load and Tension