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< Product> Business Review

< Product> Business Review. Date. Content Overview. Mission Statement and Support 2002 Objectives Business Performance - Financial Review Summary Performance by Major Category. Seasonality Category Channel Distribution Mix by Channel Brand Mix Product Ranking. <Examples> -

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< Product> Business Review

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  1. <Product> Business Review Date

  2. Content Overview • Mission Statement and Support • 2002 Objectives • Business Performance - Financial Review • Summary • Performance by Major Category • Seasonality • Category • Channel • Distribution • Mix by Channel • Brand Mix • Product Ranking • <Examples> - • Sales by Category • Historical Performance • Performance Trend • Category Profile • Profitability Analysis • Price Ladder

  3. Content Overview • Customer Overviews • Product Category Overviews • Competitor Overviews • Consumer Learnings • Key Issues and Market Trends • SWOT Analysis • Consumer Promotion Review • Enablement? • Cross-BU Integration?

  4. Mission Mission Statement: Support:

  5. Objectives <First Product/Product Line Here> • <First Objective> • <Details> • <Second Objective> • <Details> • <Third Objective> • <Details>

  6. Business PerformanceFinancial Review

  7. Business Performance Sales Summary and Key Events

  8. Business Performance - Sales by Category Observations:

  9. Business Performance - Historical Performance by Category Observations:

  10. Business Performance -Performance by Major Category Observations:

  11. Business Performance - Category Profile Observations: Bubble Size reflects size of business in sales dollars

  12. Business Performance - Profitability Analysis Observation:

  13. Business Performance - Price Ladder and Profitability Analysis Benchmark Price Ladder Observation:

  14. Business Performance - Seasonality by Product Observation:

  15. Business Performance - Seasonality by Channel Observations:

  16. Business Performance -Distribution Total Distribution by <Channel> Observation:

  17. Business Performance -Distribution <Channel> Shipment Mix Observations:

  18. Business Performance -Brand Mix Brand Mix Observations:

  19. Business Performance -Product <Product> Ranking by Sales $ YTD Observations:

  20. Business Performance -Customer Overview by Distribution <Distribution> Observations:

  21. Business Performance -<Product> Fact Sheet Observations:

  22. Business Performance -<Product> Sales Trend • <Product> Sales Trend • <Details>

  23. Business Performance -<Product> • <Product> Margin Ladder • <Details> 78% GM 85% 80% 80% 81% Gross Margin $ 77% 82% 79% Source:

  24. Business Performance - Index Maker Index Maker Sales by Major Family - July YTD 2002 • Observations: • Index Maker continues to grow in all Major Families, except Copier, which is down 16% • While the highest growth rates are coming from 2nd Tier and Transluscents, their size and overall contribution remains small • Index Maker sales and volume growth remain dominated by Avery Branded paper IM with white and color tabs

  25. Business Performance - Channel & Customer Sales Detail Channel & Customer Sales Detail Observation:

  26. Business Performance - SKUs with Declining Sales Observation:

  27. Business Performance -SKUs with Best Growth Observation:

  28. Competitor Overviews

  29. Competitive Market Share Observation:

  30. Retail Price Ladder Observation:

  31. Competitive Distribution by Major Retailer Observation:

  32. General Competitive Overview • Source: • <source> • The key players in your product category: 1) <Competitor 1> 2) <Competitor 2> 3) <Competitor 3> 4) <Competitor 4>

  33. Competitor Profiles – <Company> • Background and history: • Financials: • Products: • Current Strategy: • Market Share:

  34. CONSUMER LEARNINGS <What is it that your consumers want?>

  35. Usage Trend Observation: Source: List source

  36. % Allocation by Activity Based on # of Sets within 6 Months Source:

  37. How Consumers Shop What will they purchase? What do they want? Specific Purchase. How do they react to price? The Experience the customer will have. Business Issues: Gap: Source:

  38. Shopping Behavior Shopping trends for <product> • <Details> Source:

  39. Target Consumer Segments Target Consumers: <Details> Source:

  40. High Value Consumer High Value Consumer: • <Details> Source:

  41. Promotions • Past Promotions: • <Detail and implementation> • New Promotions: • <Detail and implementation> • BUSINESS ISSUE: • GAP:

  42. <Year> Learnings Learnings From <Year> • <Details>

  43. Key Issues & Market Trends

  44. Key Issues & Market Trends Key issues and trends: • <Product> • <Geographical Area>

  45. SWOT Analysis

  46. SWOT Analysis • <Product>: • Strengths • Weakness • Opportunities • Threats

  47. Consumer and Trade Promotion Review

  48. Consumer/Trade promotion - Objective and Strategy • Objectives of <Year> promotions: • <Details> • Promotion Strategy: • <Details>

  49. Consumer/Trade promotion - Payback Analysis

  50. Consumer Promotion Payback -Type of Promotion • <Promotion 1> • <Details> • <Promotion 2> • <Details> • <Promotion 3> • <Details>

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