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Lee Clow: The Creative Genius Behind Apple's "Think Different" Campaign

Born in Los Angeles in 1943, Lee Clow is a renowned advertising executive known for his pivotal role as Chairman and Global Director of TBWAWorldwide. Clow gained fame co-creating Apple's iconic "Think Different" campaign in 1984, cementing his legacy in advertising history. His innovative approach is exemplified in memorable campaigns such as the Energizer Bunny and Taco Bell Chihuahua. With a belief that impactful ads evoke emotion, Clow has shaped the creative landscape from the West Coast, earning his place in numerous advertising halls of fame.

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Lee Clow: The Creative Genius Behind Apple's "Think Different" Campaign

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  1. LeeClow Think Different Different Born in 1943 In Los Angeles, CA, Lee Clow is Chairman and Global Director and Chief Creative Officer of TBWA\Worldwide. He earned a two-year degree from Santa Monica City College. After being drafted for the Vietnam War and completing is tour of duty, Clow went back to school, taking design courses at Long Beach State to hone his artistic skills. Best known for co-creating Apple Computer’s “Think Different” campaign in 1984 which launched the Apple Macintosh. It is notable because of its 60-second TV spot with a production budget of $900,000 His work with Apple is thought of as being a masterpiece in the adverting industry. His other notable work includes the energizer bunny, the Taco Bell Chihuahua, the California Cooler Campaigns, various campaigns for Nissan as well as Pedigree Pet foods. “I think if it’s good it will make you feel something. It can make you laugh or cry, it can surprise you or inform you, it can create curiosity or inspire trust. But you will want to watch it.” Beginninghis career at Chiat/ Day in Los Angeles as 1 of 30 employees and 2 account, Clow lived by the company’s creative credo “Let’s do good ads.” The agency was and still is, according to Clow, “a great forum of free association fostering creativity” Creditedfor bringing the advertising scene from Manhattan to the West Coast, Clow remains a prominent figure in the Ad world and is a member of several advertising and creative halls of fame

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