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Horizontal Market Opportunities . Dermot McCauley VP Solutions Product Marketing Kofax. Agenda – Mailroom Automation. Horizontal Solutions – What and Why? Market Trends Discussion of Shared Market Opportunities. Horizontal Solutions – What and Why?. What is a Horizontal Solution?

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Horizontal Market Opportunities

Dermot McCauley

VP Solutions Product Marketing


agenda mailroom automation
Agenda – Mailroom Automation
  • Horizontal Solutions – What and Why?
  • Market Trends
  • Discussion of Shared Market Opportunities
horizontal solutions what and why
Horizontal Solutions – What and Why?
  • What is a Horizontal Solution?
    • Addresses a business issue that is NOT Industry-Specific
    • The business issue impacts multiple industries
  • Why focus on Horizontal Solutions?
    • Leverage success in one industry as an entry point to a new industry
    • Expand your addressable market
    • Strengthen your value proposition by packaging Kofax products to address an acknowledged business need
market trends
Market Trends
  • Trends in Capture & BPM market
    • Forrester Analysis, commissioned by Kofax
    • Focused on Multichannel Capture & BPM
  • Selected Trends in Horizontal Solutions
    • Mailroom
    • Invoice Processing
forrester s definitions of the mcc ect bpm markets
Forrester’s Definitions of the MCC, ECT & BPM Markets
          • Multi-Channel Capture (MCC)
          • Production capture: Centralized, pooled, or shared scanning operations with fulltime staff with primary function to scan content for archive.
          • On-Demand capture: Software to support standalone scanners and multifunction devices with enabled scanning. Support s workers who capture information to complete a transaction (i.e. capture is not their full-time job).
          • Mobile capture: The use of mobile devices – such as smartphones, tablets, or industry-specific tools – to photograph or video documents (e.g., pay stubs, checks, forms) by a customer/consumer or an employee.
        • Electronic Content Transformation (ECT)
          • Software to manipulate computer generated content (.xls, .doc) and specialized formats (e.g., XML to DITA, EDI to XML) to organize, classify, and populate systems of record (e.g., ERP).
  • Business Process Management (BPM)
    • The complete BPM space that includes Dynamic Case Management (DCM), Integration-centric BPM, and traditional BPM solutions.
kofax forrester rate kofax as leader 1
Kofax – Forrester Rate Kofax as Leader1

Leader in Multichannel Capture

Leader in Dynamic Case Management


Kofax is a Leader in

Multichannel Capture

& Dynamic Case Management!


1The Forrester Wave for Multichannel Capture, 2012

The Forrester Wave for Dynamic Case Management, 2011

mailroom challenges trends
Mailroom Challenges & Trends
  • Challenges Common in Mailroom Operation
      • Mail Processing remains too costly, slow and error-prone
      • Mail errors impact Line of Business process efficiency & effectiveness
      • Visibility into Mailroom Performance is Insufficient
  • Trends Impacting Mailroom Operation:
      • Multichannel customer engagement
      • Expectation of rapid, closed-loop responses to customers
      • Mobile Megatrend
      • Transition to Cloud business models
what is needed better mailroom automation for better customer engagement
What is Needed ?Better Mailroom Automation for Better Customer Engagement
  • Support multiple touchpoints during a Customer’s lifecycle
  • Provide highly efficient, multichannel document ingestion
  • Integrate with Business Processes and Systems

Customer Onboarding

Service Request





New Account Opening



Downstream Business Process

Downstream Business Process

challenges in invoice processing
Challenges in Invoice Processing

Process delays and costs

Supplier pressure

More efficient channels and formats to submit invoices.

“Was my invoice received?”

“Is my invoice correct?”

Invoices received in multiple locations,

time delays and risk

routing Invoices for processing

AP department productivity

Compliance and control

Regulatory pressure,

lack of control and visibility and

lost early payment discounts

Labour intensive and error prone manual activities (data entry, exception handling,..)

why automate invoice capture and processing
Why automate Invoice capture and processing?

Top Pressures


Need to reduce invoice processing costs

Need to improve visibility into invoices


Need for better cash management


Improve process and remove inefficiencies


Actions Needed

Automate invoice receipt/workflow processes



Integrate e-payables solutions w/other systems


Centralize A/P processes


Standardize Invoice receipt and work flow processes


Conduct internal assessment of current A/P capabilities

Source: AberdeenGroup

discussion of horizontal market opportunities
Discussion of Horizontal Market Opportunities
  • Multichannel Capture
    • Drives Production and On-Demand Capture Purchasing
    • Mobile is the “sizzle” that customer-focused organizations value
  • Electronic Content Transformation
    • Drives investment in capture infrastructure
    • Creates link to business process-based revenue streams
  • Dynamic Case Management & BPM
    • Linked to Capture, Dynamic Case Management & BPM distinguish Kofax
  • Horizontal Solution Potential
    • Mailroom
    • Invoice Processing & Accounts Payable
    • Other?

For further information, please contact:

Dermot McCauley

VP Solutions Product Marketing

Phone: +44 7734 877796