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Perception of Aging in Advertising: Gender Construct and Environment Influence

This thesis explores how aging is portrayed in advertising for men and women, examining the environmental influences shaping these constructs. Analysis includes ad groupings, depiction of men and women, and the association of copy with ideas of aging. The conclusion highlights the concept of staying relevant through problem-solving and improvement.

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Perception of Aging in Advertising: Gender Construct and Environment Influence

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  1. Aging In Advertising Ben Schumann

  2. Thesis • Behind the advertisements analyzed, aging is constructed differently for men and women. The environment reaffirms both sexes construct.

  3. Ad Groupings • Outside • Inside • No Place

  4. Groups Analyzed • People? • Product pictured? • Kind of Product • Copy in relation to idea

  5. Aging in terms of • Environment • How men are portrayed • How women are portrayed

  6. Concusion • Idea of staying: to fix problems pass something better provide reach point where you can pass

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