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Steps to create a Digital Marketing Plan

Steps to create a Digital Marketing Plan

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Steps to create a Digital Marketing Plan

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  1. Steps to create a Digital Marketing Plan: If you want to promote your business on digital platforms, we recommend hiring the best digital marketing in Orange County. However, the following are some of the steps of digital marketing which you should know: 1. Analyze the trends: However, for a marketing plan to work properly, the first thing we must do is analyze our situation and the trends in the sector. Knowing the strengths and weaknesses of the competition, the characteristics of the market, and the moment our brand is going through concerning it will allow us to locate niches in which to position ourselves. 2. Objectives and KPIs: Next, we propose our quantitative objectives (number of clients, income, time of permanence, etc.) and qualitative (brand recognition, positioning, the transmission of certain values, etc.) according to this bench market. Associated with each objective of the digital marketing plan, we must choose the main KPIs that we will look at so that we can analyze if we are on the right track or if we are not deviating. 3. Target audience: The next step is to locate and analyze our target audience so that we know them to such an extent that we can establish a strategy to impact them successfully. Tools such as the Customer Journey will help us identify the opportunities for contact points that our audience may have with the brand, from when they see it for the first time until they make the conversion (a purchase, for example). 4. Strategy: This strategy must include, among other things, our positioning in front of the target that makes up our niche, USP, Reason to Believe, as well as the media in which our brand will be present: Own media: such as the brand's website, Social Media profiles, the newsletter, or other actions, such as brand events. Paid media: advertising media, whether online or offline; in Social Networks, third party websites, print or digital press, TV, search engines, etc. Earned media: those third-party media in which our brand may have a presence, such as blogs, social media profiles of influencers, the press, etc. 5. Actions: Knowing where and to whom we want to communicate, it is time to determine the specific actions of our digital marketing plan. Here the options are endless and will depend on the specific objectives set. 6. Analysis: Finally, technology allows us to know the results of our digital marketing plan through data and its analysis. This process must cover both quantitative and qualitative inputs. If you want to market your product digitally, we recommend hiring the best SEO company in Orange County.