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Marketing and Visitor Services Subcommittee

Marketing and Visitor Services Subcommittee. March 26, 2014. Marketing and Visitor Services Subcommittee. Agreement with Chamber since 1994 $53,000 for marketing and Visitor Center Services LAFCO incorporation report – County funded $53,000 Transit identified as a priority – 10% of funding

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Marketing and Visitor Services Subcommittee

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  1. Marketing and Visitor Services Subcommittee March 26, 2014

  2. Marketing and Visitor Services Subcommittee • Agreement with Chamber since 1994 • $53,000 for marketing and Visitor Center Services • LAFCO incorporation report – County funded $53,000 • Transit identified as a priority – 10% of funding • Visitor Services included

  3. Marketing and Visitor Services Subcommittee • Agreements with Chamber • Community and Promotion Services • Visitor Services – Operation of Welcome Center • Depot – transit center requirement • Includes cost for janitorial services • Lease payment for space withheld • Lease for Office Space at the Depot

  4. Marketing and Visitor Services Subcommittee What does the General Plan say? Economic Development Element • Continue to invest TOT revenues in support of the local tourism sector, including support for the Truckee Visitor’s Center

  5. Marketing and Visitor Services Subcommittee Work Scope for Subcommittee: • Develop terms of a one-year agreement • Review of existing agreements, evaluation of options for visitor & promotion services going forward

  6. Marketing and Visitor Services Subcommittee • Terms for one-year agreement • Flat amount or flat amount with incentive • Performance measures • Reporting to the Council • Submission of marketing plan • Submission of budget • Standard insurance and other standard provisions

  7. Marketing and Visitor Services Subcommittee • Review of agreements and evaluation of options Meeting 2 • Chamber marketing overview, presentations by Chamber and marketing team • TDMA marketing overview

  8. Marketing and Visitor Services Subcommittee • Review of agreements and evaluation of options Meeting 3 • Marketing 101 • Place Based Marketing Overview • Tourism Business Improvement District Update • Other potential marketing efforts

  9. Marketing and Visitor Services Subcommittee • Review of agreements and evaluation of options Meeting 4 • One year agreement • Begin discussion of options

  10. Marketing and Visitor Services Subcommittee March 26, 2014

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