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slide1

Food Karma:feeling great or gross,

as a result of what one eats

Because Active Balance is the

ultimate in Good Food Karma

GET YOUR OWN SCORE

& FOOD PERSONALITY!

?

Visit www.goodfoodkarmaindex.com.au

VS

BY STATE

70

73

The Northern Territory has the highest

take away turnover in Australia per person

Western Australia shells out the

most for health juices and drinks

Queensland is the superfood capital,

spending more on superfoods per

capita than any other state

Women are willing to travel 1km further

on average than men for a fast food fix

and 5km further for health food

75

TAS

74

SA

Men are more likely to be on a first-name

basis with those at their local takeaway

(23%) than women (13%)

New South Welshmen are

4 times more willing than

Queenslanders to do

something illegal for cake

71

WA

71

QLD

Sydneysiders post about

junk food 40% more than

Melbournites

Women are more likely to avoid late-night

takeaway than men, with 3 in 5 (61%) avoiding

it at all costs compared to 51% of men

South Australians are most

likely to be on a first name

basis with their local

takeaway guy

71

VIC

75

Tasmania has Australia’s

highest Good Food Karma

with a score of 75

NSW

70

Men use more toilet paper than women

at an average of 9.7 squares per use

compared to 7.3 squares for women

BY GENERATION

Gen Y

Aged 20-34

Gen X

Aged 35-49

Boomers

Aged 50-68

Builders

Aged 69+

More women than men admit to

unbuttoning their pants so they

can eat more

75

78

66

68

Australia’s Good Food Karma

slide2

Food Karma:feeling great or gross,

as a result of what one eats

Because Active Balance is the

ultimate in Good Food Karma

The more educated

Australians are, the

more dependent they

are on chocolate

Gen Y will travel 19km

for a fast food fix,

the Builder generation

will only travel 11km

13% of Australians think

bacon is a superfood,

three times the amount

of males than females

think bacon is a

superfood

7 in 10 women eat or

drink in response to

their everyday emotions

compared to only

5 in 10 men

3 in 10 Australians

need chocolate

every day

40% skip breakfast at

least once a week,

20% skip breakfast

most days

2 in 5 Australians get

late-night take-away

(after 10pm) when

they’re really hungry.

56% avoid it at all costs,

& 6% think it’s awesome

3 in 10 Australians

hear their stomach

grumble 2 or more

times per day

For 1 in 3 (31%) of

Australians, chocolate,

rather than kale, is

their chosen ‘superfood’.

33% of NSW residents

have unbuttoned their

pants during a meal and

then continued eating

compared to only

14% of WA residents

91% of Australians are

able to correctly

identify silverbeet

Generation Y use twice

as much toilet paper as

Australia’s oldest

generation, the Builders

THE FOOD PERSONALITIES

We found Australians all have one of four food personality types

Social, host, healthy option

Goals, nutrition, preparation

Immediate, choice, taste

Enjoyment, experience, fun

Australia’s Good Food Karma