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Australia's Good Food Karma a5 infographic

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What is the Good Food Karma Index?\nThe Good Food Karma Index is Australia’s only analysis of the food consumption purchasing patterns of Australians and their relationship with food on a 20 dimensional index. The Good Food Karma Index is an individually calculated score which incorporates a person’s food behaviour and attitudes with national datasets and social data to give each Australian an overall Good Food Karma rating. The higher the number, the better a person’s ‘Good Food Karma’. \nHere are the top results across the nation featuring the relationship Australians have with the food they eat: \n The more educated Australians are, the more dependent they are on chocolate.\n The average Australian will travel 16km for a fast food fix.\n 13% of Australians think bacon is a superfood.\n For 3 in 5 Australians (61%), their everyday emotions dictate what they eat or drink.\n 3 in 10 Australians (27%) say they need chocolate every day.\n 2 in 5 Australians (40%) skip breakfast at least once a week, and half this number (20%) skip breakfast most days.\n 4 in 5 Australians (82%) would rather eat their favourite meal than watch their favourite TV show.\n Of meals consumed at home, over one third of Australians (36%) eat most of their meals on the sofa while watching TV.\n 9 in 10 Australians (94%) don’t have just one favourite food.\n 2 in 5 Australians (39%) admit that they get late-night take-away (after 10pm) when they’re really hungry. More than half (56%) avoid it at all costs, and 6% think it’s awesome.\n Top 5 Junk Food Traps: Australians are most likely to buy junk food when they’re in a rush (78%), really hungry (72%), tired (64%), have a discount coupon (61%) or see the junk food on special (59%).\n 3 in 5 Australians (62%) regularly do not feel confident with their body.\n 1 in 4 Australians (24%) have unbuttoned their pants during a meal and then continued eating.\n 1 in 4 (25%) Australians do their food shopping ad-hoc and as needed.\n Over half of Australians (54%) go down the health food aisle as part of their weekly shop.\n For 1 in 3 (31%) of Australians, chocolate, rather than kale, is their chosen ‘superfood’.\n 91% of Australians are able to correctly identify silverbeet.\n Australians use an average of 8.5 squares of toilet paper each time they go to the toilet.\n 1 in 8 Australians (12%) use a fibre supplement every day.\n 3 in 10 Australians (29%) hear their stomach grumble 2 or more times per day.

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Presentation Transcript
slide1
Food Karma:feeling great or gross,

as a result of what one eats

Because Active Balance is the

ultimate in Good Food Karma

GET YOUR OWN SCORE

& FOOD PERSONALITY!

?

Visit www.goodfoodkarmaindex.com.au

VS

BY STATE

70

73

The Northern Territory has the highest

take away turnover in Australia per person

Western Australia shells out the

most for health juices and drinks

Queensland is the superfood capital,

spending more on superfoods per

capita than any other state

Women are willing to travel 1km further

on average than men for a fast food fix

and 5km further for health food

75

TAS

74

SA

Men are more likely to be on a first-name

basis with those at their local takeaway

(23%) than women (13%)

New South Welshmen are

4 times more willing than

Queenslanders to do

something illegal for cake

71

WA

71

QLD

Sydneysiders post about

junk food 40% more than

Melbournites

Women are more likely to avoid late-night

takeaway than men, with 3 in 5 (61%) avoiding

it at all costs compared to 51% of men

South Australians are most

likely to be on a first name

basis with their local

takeaway guy

71

VIC

75

Tasmania has Australia’s

highest Good Food Karma

with a score of 75

NSW

70

Men use more toilet paper than women

at an average of 9.7 squares per use

compared to 7.3 squares for women

BY GENERATION

Gen Y

Aged 20-34

Gen X

Aged 35-49

Boomers

Aged 50-68

Builders

Aged 69+

More women than men admit to

unbuttoning their pants so they

can eat more

75

78

66

68

Australia’s Good Food Karma

slide2
Food Karma:feeling great or gross,

as a result of what one eats

Because Active Balance is the

ultimate in Good Food Karma

The more educated

Australians are, the

more dependent they

are on chocolate

Gen Y will travel 19km

for a fast food fix,

the Builder generation

will only travel 11km

13% of Australians think

bacon is a superfood,

three times the amount

of males than females

think bacon is a

superfood

7 in 10 women eat or

drink in response to

their everyday emotions

compared to only

5 in 10 men

3 in 10 Australians

need chocolate

every day

40% skip breakfast at

least once a week,

20% skip breakfast

most days

2 in 5 Australians get

late-night take-away

(after 10pm) when

they’re really hungry.

56% avoid it at all costs,

& 6% think it’s awesome

3 in 10 Australians

hear their stomach

grumble 2 or more

times per day

For 1 in 3 (31%) of

Australians, chocolate,

rather than kale, is

their chosen ‘superfood’.

33% of NSW residents

have unbuttoned their

pants during a meal and

then continued eating

compared to only

14% of WA residents

91% of Australians are

able to correctly

identify silverbeet

Generation Y use twice

as much toilet paper as

Australia’s oldest

generation, the Builders

THE FOOD PERSONALITIES

We found Australians all have one of four food personality types

Social, host, healthy option

Goals, nutrition, preparation

Immediate, choice, taste

Enjoyment, experience, fun

Australia’s Good Food Karma

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