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DIGITAL MARKETING INSTITUTE IN INDIA

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.<br><br>www.nidmindia.com

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DIGITAL MARKETING INSTITUTE IN INDIA

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  1. NEUROMARKETING WWW.NIDMINDIA.COM

  2. HISTORICAL ASPECTS The term ‘NeuroMarketing’ was coined by Ale Smidts in 2002 WWW.NIDMINDIA.COM

  3. WHAT IS NEUROMARKETING? Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking, and skin response. • Neuromarketing combines neuroscience and marketing. • It helps us decode the human brain to create effective marketing strategies. WWW.NIDMINDIA.COM

  4. WHY IS NEUROMARKETING IMPORTANT? Neuromarketing can help marketers to better understand: • What motivates consumers to buy • How consumers make decisions • How consumers emotionally respond to marketing stimuli • What makes marketing campaigns effective WWW.NIDMINDIA.COM

  5. HOW DOES NEUROMARKETING WORK? 1 2 3 4 • EYE TRACKING: EYE TRACKING MEASURES WHERE A PERSON IS LOOKING ON A SCREEN. • GALVANIC SKIN RESPONSE (GSR): GSR MEASURES CHANGES IN THE ELECTRICAL CONDUCTIVITY OF THE SKIN, WHICH CAN BE CAUSED BY CHANGES IN EMOTIONS. • ELECTROENCEPHALOGRAPHY (EEG): EEG MEASURES THE ELECTRICAL ACTIVITY OF THE BRAIN. • FUNCTIONAL MAGNETIC RESONANCE IMAGING (FMRI): FMRI MEASURES CHANGES IN BLOOD FLOW TO DIFFERENT PARTS OF THE BRAIN. WWW.NIDMINDIA.COM

  6. APPLICATIONS OF NEUROMARKETING Neuromarketing can be used to improve a variety of marketing activities, including: • Product development: Neuromarketing can be used to test new product concepts and designs to see how they are perceived by consumers. • Advertising: Neuromarketing can be used to test different advertising campaigns to see which ones are most effective at engaging consumers. • Packaging: Neuromarketing can be used to design product packaging that is more likely to grab consumers' attention and encourage them to buy. • Store layout: Neuromarketing can be used to design store layouts that are more conducive to shopping and spending. WWW.NIDMINDIA.COM

  7. EXAMPLES OF NEUROMARKETING IN USE • Frito-Lay used neuromarketing to test a new commercial for Doritos that was panned by traditional focus groups. The commercial used EEG tests to show that the commercial was actually very effective at engaging consumers' attention. • Coca-Cola used neuromarketing to design a new bottle for Sprite. The new bottle was designed to be more visually appealing and to stimulate the brain's pleasure centers. • Walmart used neuromarketing to design a new store layout that is more conducive to shopping and spending. The new layout places items that are frequently purchased together closer together and uses color and lighting to create a more positive shopping experience. WWW.NIDMINDIA.COM

  8. Increased sales Improved product development Better customer understanding Reduced costs • BENEFITS OF NEUROMARKETING • Neuromarketing can help businesses to better understand their customers' motivations, preferences, and needs. • Neuromarketing can help businesses to develop products that are more likely to be appealing to consumers. • Neuromarketing can help businesses to reduce the cost of marketing campaigns by identifying the most effective strategies. • Neuromarketing can help businesses to create more effective marketing campaigns that lead to increased sales. WWW.NIDMINDIA.COM

  9. CHALLENGES OF NEUROMARKETING Cost: Neuromarketing research can be expensive. Ethical concerns: Some people have raised ethical concerns about the use of neuromarketing to influence consumer behavior. Privacy concerns: Others have expressed concerns about the privacy of neuromarketing research data. WWW.NIDMINDIA.COM

  10. THE FUTURE OF NEUROMARKETING Neuromarketing is a rapidly growing field, and it is expected to play an increasingly important role in marketing in the future. As neuromarketing research becomes more sophisticated and affordable, businesses will be able to use it to create more targeted and effective marketing campaigns. • STATISTICS The Neuromarketing Market is growing at a CAGR of 8.89% over the next 5 years. WWW.NIDMINDIA.COM

  11. CONCLUSION Neuromarketing is a powerful tool that can help businesses to better understand their customers and create more effective marketing campaigns. However, it is important to be aware of the challenges associated with neuromarketing, such as cost, ethical concerns, and privacy concerns. WWW.NIDMINDIA.COM

  12. LET'S GROW TOGETHER THANK YOU! • Contact us • +91 9611361147 • nidmindia@gmail.com WWW.NIDMINDIA.COM

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