Seminar Outline • Check in and Introductions – (8:00 - 8:30) • Session 1:Overview of Internet Marketing (8:30 - 10:30) • Session 2:Customer Service and your Website(10:30 - 11:30) • 11:30 -12:30 - Lunch Break Buffet Style Lunch Served • Session 3: SEO Techniques and Tips(12:30 - 1:30) • Session 4: Traditional Marketing and Internet Marketing(1:30 - 2:30) • Session 5: Social Network Marketing(2:30 - 4:00) • Session 6: Conversion Metrics, Traffic and Wrap up(4:00 - 5:00)
Session 1: Overview of Internet Marketing • General Overview of the Internet Today • Forms of Internet Marketing • Your Business Online and Offline • Marketing Research • Pay per click overview and techniques • Search Engine Optimization Overview and Techniques This introductory section of the seminar will provide you with a high level over view of the most common aspects of Internet Marketing today. The session will touch on topics such as the different types of Internet Marketing and how to incorporate them into your traditional business model.
Session 2: Customer Service and your Website • Increasing Profits and Improving Service • Using the Internet to Reduce Operational Cost The Internet these days should be looked at more than just a marketing tool but a way to better run your customer service and operations departments in an effort to improve customer retention as well as reduce the cost of doing business.
Session 3: SEO Techniques and Tips • Tried and true tips for increasing rankings on the web • The basic ingredients to a successful SEO campaign It is one thing to know what to do it is another to actually put it into action. The techniques and tips provided during this section will give you a clear look into some of the many aspects of running a successful Search Engine Optimization campaign.
Session 4: Traditional Marketing and Internet Marketing • Creating synergy between old and new Now that you have your Internet strategy down DON’T forget about your traditional forms of advertising. Tying your print, radio, or direct mail advertising efforts together with a successful online marketing strategy will not only increase your reach but will increase your conversions and in turn your profits.
Session 5: Social Network Marketing • Facebook Techniques • Twitter and LinkedIn Techniques • Other Social Networking Portals Social Network Marketing is the key to any successful Internet Marketing campaign. This session will focus on what it takes to achieve success on social networking portals.
Session 6: Conversion Metrics, Traffic and Wrap up • Measuring Success on the Internet Data is king. With all of the tools available there is no reason why you should not be able to visibly track the success of all of your efforts. This section will discuss the many resources available to help you measure your success.
Our Speakers Greg Kennedy President,Segnant Worldwide James V. Crocco Senior Director of Marketing,Segnant Worldwide