Google Ads Tips: Why Single Keyword Ad Groups Are No Longer a PPC Best Practice | SF Digital Studios Blog

1. Google Analytics Tips for WordPress Websites For any website operator, especially one that's chasing good SEO rank, Google Analytics will be a comfortable tool. WordPress websites are no exception, with Google Analytics easily incorporated inside a WordPress theme through code pay per click expert or WordPress plugin. With Google Analytics being used globally for traffic, data, and Internet market information mining, and here are a couple of helpful methods for WordPress sites using Google Analytics. Bypass Google Tracking for Authenticated Users. When incorporating the Google Analytics tracking code straight to a WordPress theme or template, wrap the tracking code in a conditional statement so that authenticated users are not tracked. This is especially beneficial to stop administrative access to the WordPress website from skewing your site traffic statistics. To wrap the code within a conditional statement, insert the following to the WordPress header.php document in which your Google Analytics tracking code resides: {is_user_logged_in()) Add your Google Analytics code This is only going to execute the Google tracking code when an unauthenticated user visits that the site, and help to keep your site traffic and data more precise and useful. WordPress allows for its use of Permalinks, occasionally known as pretty URLs, or fairly permalinks. These are search-engine (and individual ) friendly URLs which make it much easier for a search engine to index and catalog your site content. Permalinks change your WordPress site content URLs from the default format of"/index.php?p=423" to a Digital Marketing Agency Milton Keynes more standard and format that is useful. WordPress permalinks can help enhance your SEO ranking by ensuring that WordPress post titles, which can be converted to a specific, human readable URL for your article, contain enough of your target keywords to promote the article in SEO rank. Although it's the content of the article that will

2. achieve a good SEO ranking, having the title in a"search engine friendly" format helps to highlight the topic of the report. For the purposes of Google Analytics, permalinks make it much simpler for you to read and comprehend the site traffic reports and data, since you'll have the ability to easily determine which pages or posts the reports are referencing to. Contemplate Footer.php for Tracking Code. When using WordPress themes with considerable sums javascript, or even a large number of plugins that inject javascript in to the website, web page loading times and user experience could be negatively impacted. This is most often seen as a lengthy wait for the site to load, caused by the javascript or jQuery code in the WordPress header.php file taking more than a few seconds to execute. Though the code is currently executing, loading of the web page is stopped, and the consumer sees this as a delay in loading the page. If your WordPress website comprises over the usual few javascript or jQuery scripts at the header.php file, then consider moving the Google Analytics script into the footer.php file. Scripts in footer.php execute after the page content is loaded, giving the user something to view as the scripts complete executing at the base of the webpage. Though the Google Analytics code itself adds little load time to the page contents, including more executable script code to the header.php file will only increase the delay experienced by google your site visitors.