1 / 8

Improving Usability with the VIMM Model: A Hands-on Guide

Learn how the VIMM Model can enhance the usability of your website or app by minimizing cognitive load in four areas: Visual, Intellectual, Memory, and Motor load. This blog discusses hands-on approaches to designing smooth user experiences and optimizing digital interactions for enhanced engagement and conversion rates.

markedcommunications
Download Presentation

Improving Usability with the VIMM Model: A Hands-on Guide

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MARKED COMMUNICATIONS • IS HEAVY LOAD CAUSING USERS TO LEAVE? V I M M • HERE’S HOW VIMM MODEL CAN HELP RUN YOUR DESIGN SMOOTHLY

  2. Introduction Understanding Usability Usability is often discussed in broad terms, making it difficult to apply in real-world scenarios. The VIMM Model takes a practical approach to usability that enhances user experience. This model identifies four areas where users experience cognitive strain, impacting usability.

  3. What is the VIMM Model? By reducing the load in these areas, interfaces become significantly easier to use

  4. Reducing Visual Load • Minimize clutter on the page. • Structure content into digestible sections with proper spacing. • Maintain a clear vertical alignment to support natural scanning behavior. • Avoid distracting backgrounds and excessive calls-to-action. • Use legible fonts and color schemes with sufficient contrast.

  5. Reducing Intellectual Load • Ensure consistent navigation and site structure. • Use clear, descriptive labels and intuitive way-finders. • Design interactive elements with obvious affordance (buttons should look like buttons). • Provide contextual information where necessary. • Write clear, concise instructions and feedback messages.

  6. Reducing Memory Load • Minimize User Recall Requirements • Keep navigation and terminology consistent. • Provide breadcrumbs or progress indicators. • Minimize the need for users to remember previously entered data. • Offer autofill and smart suggestions where appropriate

  7. Reducing Motor Load • Reduce unnecessary clicks and scrolling. • Optimize touch targets for mobile usability. • Ensure interactive elements are easily accessible on different devices. • Use shortcuts or automation to simplify complex tasks.

  8. Conclusion & Business Impact Why the VIMM Model Matters • The VIMM Model helps create user-friendly experiences that reduce friction and improve engagement. • Businesses benefit from increased usability, leading to better conversion rates. • At Marked Communications, we specialize in strategic usability enhancements for seamless digital interactions. Want to optimize your website or app? Let’s talk! markedcommunications.com

More Related