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Get Easy Tips to Improve Facebook Ads Relevance Score!

Get some easy tips and tricks for Facebook ads. Learn exactly what Facebook ad Relevance Score is, why it's so important and how to use it to improve your campaign results.

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Get Easy Tips to Improve Facebook Ads Relevance Score!

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  1. How To Improve Facebook Ads Relevance Score www.360webservices.eu

  2. What is relevance score? The relevance score is used in the context of advertisements run on Facebook. It is a data aggregation technique used to aggregate various ad quality and relevance factors. The main objective of calculating a relevance score is to give an idea to the user about how relevant their ads are to the people in their target audience. There are two factors that play a major role; positive feedback, e.g., clicks, video views, app installs; and negative feedback, e.g., if someone clicks “I don’t want to see this,” click on unlike button on your ad. www.360webservices.eu

  3. How it works? The scores are evaluated on a scale of 1-10 in which 1 means your advertisement is less relevant than other ads targeting the same audience and 10 means that the ad is much more relevant. Once you reach 500 impressions, you will be able to see your ad score. www.360webservices.eu

  4. Ways to improve relevance score: www.360webservices.eu

  5. 1. Be specific Information you want to deliver to the target audience should be very apt and to the point. A catchy tagline containing the crisp information or call-to-action would be a perfect combination. www.360webservices.eu

  6. 2. Make it attractive Make sure you prepare your ad with appealing elements, so that it grabs viewers attention on prima facie. Vibrant colors, creative graphics, and crisp content is all you must add while running ad. www.360webservices.eu

  7. 3. Refresh your ads It is possible that the audience that responded positively to yours ads before might not react the same way if you keep on using the same pattern of designing and content. Always try to renew, reform the pattern as well as ad content for your audience. www.360webservices.eu

  8. 4. Learn from testing Try to target same audience by showing different ads, or by showing same ads to different audience. This way you can track which ads score the highest relevance scores and will help you choose a target audience. www.360webservices.eu

  9. Thank You! For more information about social media marketing services, contact us by mailing queries to us at info@360webservices.eu www.360webservices.eu

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