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Mark Frissorau00a0is a Fortune 500 business executive who has provided leadership to public and private companies for more than 40 years. Over the course of his career, Mark has come to be known as an executive who can be relied upon when companies are facing challenging situations.<br>
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Five Things You Need To Be A Highly Effective Leader During Turbulent Times | Mark P Frissora
Mark Frissora is a Fortune 500 business executive who has provided leadership to public and private companies for more than 40 years. Over the course of his career, Mark has come to be known as an executive who can be relied upon when companies are facing challenging situations. “I like anything that is challenging,” Mark explains. “I have a lot of enthusiasm and a lot of passion that I bring to the job. I’ve never shied away from any business situation.” Leading a business is challenging, even in the best of times. Add complications to the mix, and leadership becomes exponentially more difficult.
The work that Mark did at Caesars Entertainment Corporation is a prime example of what his enthusiasm and passion can accomplish. In 2015 he took over as President and CEO of Caesars, the largest casino, and entertainment company in the U.S., one week after the company filed for bankruptcy. After two and a half years as CEO, Mark had led Caesars from bankruptcy to the most profitable gaming operation in Las Vegas. The strategy Frissora implemented to save Caesars provides a world of insight to any leader tasked with guiding an organization through difficult times.
The challenges Caesars faced when Frissora took the helm had the potential to be overwhelming. Some customers were now unsure about the care they would receive from Caesars and were tempted to transfer their business to competitors, who were happy to receive them. Suppliers had started to doubt that Caesars could pay them. Employees were concerned the ship could be going down. “The biggest challenge a leader can face is joining a company a week after bankruptcy,” Frissora said. “For me, being balanced and positive and using lessons learned in other difficult situations is what helped me to inspire everyone to keep pulling the oars in the right direction.”
Communicating with Positivity Much of the media fixated on the problems that Caesars was facing, and the majority of this attention was not helpful to Frissora’s mission of reviving the company. Any CEO, no matter what business he or she is in, casts a large shadow. He knew that if he stayed positive, he would bring hope to his employees and other stakeholders. To reassure everyone at Caesars, he relied on positive communication that repeatedly and regularly got the right message to the right audience.
Social Links • www.instagram.com/markfrissoraceo • https://www.linkedin.com/in/markfrissora/ • https://medium.com/authority-magazine/mark-frissora-five-things-you-need-to-be-a-highly-effective-leader-during-turbulent-times-1bb192782abe • https://calbizjournal.com/commentary-dont-underestimate-the-importance-of-authentic-company-culture/