Dylan s e mail
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Dylan’s E-mail. dylan.phillips@live.com. Part 1: This changes everything. ARToolKit. Heterogeny Sucks!. Use a Platform to Cross Cut I chose Layar. *. *. iPhone GS only. So I did some cool Layar Stuff. Even got some good press. But there is no Santa.. . AR View

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Dylan s e mail
Dylan’s E-mail

  • dylan.phillips@live.com

Use a platform to cross cut i chose layar
Use a Platform to Cross CutI chose Layar



iPhone GS only

But there is no santa
But there is no Santa..

  • AR View

  • Night Vision Sucks

  • Icons Too Big

  • Clipping

  • POI Density

Accelerometer, Camera and GPS == Power Hog

80 minutes

Customer feedback we love the maps
Customer Feedback:“We love the Maps!”

Writing my own channel apps for me are channels
Writing My Own ChannelApps for me are Channels

Social Channels

Stuff I wanna know....

B2C Channels



Killing my dreams how many licks
Killing my Dreams...How Many Licks





But deleting a Channel is easy.

Safe common channels in an uncommon world
Safe Common Channelsin an uncommon world

My App

My App

My App

My App


Browser Support for Navigator.GeoLocation

SMS, MMS and Phone Services





Java ME


Objective C


Java SE

What i was working on in jan 2010
What I was working on in Jan 2010

WebKit Browser...86% Share

Windows Server

URL Request


JavaScript, DOM, CSS Scaffold

WebKit CSS Extensions

HTML 5 Features


Google Maps V3

Http Response


Service End Points

POI Exchange

Threaded Requests

Business Logic


Remote Logging

Part 2 this changes everything building a business
Part 2: This changes everything...Building a Business

Although, I did say this once before...

It is google s world we just live in it remember i am a microsoft alumni
It is Google’s World we just live in it.-Remember, I am a Microsoft Alumni

Google s secret sauce
Google’s Secret Sauce

Let anyone, ask anything and provide a link to content about that thing

  • Use a Cookie to de-anonymize the questioner.

  • Let the questioners’, questions become their profile.

  • Leverage the profile to target advertising.

90 of buyers start with the internet google s bread and butter
90% of Buyers start with the InternetGoogle’s Bread and Butter

77 of buyers next step is a visit now here is something different
77% of Buyers’ next step is a visitNow here is something different

Mobile is different
Mobile Is Different

Mobile Can See

Mobile Can Move

Mobile is Mini

Part 3 this changes everything notice a theme
Part 3: This changes everything...Notice a Theme

Although, I did say this before...

Markerless recognition
Markerless Recognition

Technology key stones
Technology Key Stones

  • Multipurpose App Channels become immutable.

  • Leverage intents to pass parameters to HTTP waypoints.

  • AR Content delivered over HTTP channels

Business lessons learned
Business Lessons Learned

  • If you are a Wozniak find a Jobs

  • Don’t do your Design Work

  • Don’t read TechCrunch

  • America is a big place. And mobile has physical barriers to entry.