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Creativity & Innovation. Dr. Rogelio Dávila Pérez ITESM, Campus Guadalajara Email: rdav90@gmail.com Webpage : www.rogeliodavila.com. INTRODUCTION. INTRODUCTION. It seems that due to economic and social forces, the world is taking a shift. INTRODUCTION.

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creativity innovation

Creativity & Innovation

Dr. Rogelio Dávila Pérez

ITESM, Campus Guadalajara

Email: rdav90@gmail.com

Webpage: www.rogeliodavila.com

introduction1
INTRODUCTION

It seems that due to economic and social forces, the world is taking a shift.

introduction2
INTRODUCTION

It seems that due to economic and social forces, the world is taking a shift.

But, what kind

of shift?

introduction3
INTRODUCTION

We are moving from an economy an society build on the logical, linear and computer like capabilities of the information age.

introduction4
INTRODUCTION

We are moving from an economy an society build on the logical, linear and computer like capabilities of the information age.

Into a new economy and society built on the:

inventive, emphatic, big picture thinker

of what is rising in its place: a conceptual age

information age
Information age

For a century, western society has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical.

information age1
Information age

For a century, western society has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical.

Ours was the age of the “knowledge worker”

Lawyers, physicians, accountants, engineers and executives

information age2
Information age

The “knowledge worker” is:

  • “the well-educated manipulator of information and deployer of expertise.”
information age3
Information age

The “knowledge worker”:

  • “the well-educated manipulator of information and deployer of expertise.”
  • “People who gets paid for putting to work what one learns at school rather than for their physical strength or manual skill.”

Peter Drucker

information age4
Information age

What distinguishes this group from the rest is:

“their ability to acquire and apply theoretical and analytic knowledge.”

conceptual age
Conceptual age

Future jobs will require:

  • Creators and empathizers
  • Pattern recognizers
  • Meaning makers
conceptual age1
Conceptual Age

Future jobs will require:

  • Creators and empathizers
  • Pattern recognizers
  • Meaning makers
conceptual age2
Conceptual Age

Future jobs will require:

  • Creators and empathizers
  • Pattern recognizers
  • Meaning makers

Artists,

conceptual age3
Conceptual Age

Future jobs will require:

  • Creators and empathizers
  • Pattern recognizers
  • Meaning makers

Artists,

Inventors,

conceptual age4
Conceptual Age

Future jobs will require:

  • Creators and empathizers
  • Pattern recognizers
  • Meaning makers

Artists,

Inventors,

Designers,

conceptual age5
Conceptual Age

Future jobs will require:

  • Creators and empathizers
  • Pattern recognizers
  • Meaning makers

Artists,

Inventors,

Designers,

Story tellers,

conceptual age6
Conceptual Age

Future jobs will require:

  • Creators and empathizers
  • Pattern recognizers
  • Meaning makers

Artists,

Inventors,

Designers,

Story tellers,

Big picture thinkers,

conceptual age7
Conceptual age

We are entering a new age, one that prices aptitudes like:

conceptual age8
Conceptual age

We are entering a new age, one that prices aptitudes like:

High concept

introduction5
INTRODUCTION

We are entering a new age, one that prices aptitudes like:

High concept

“The capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative and to combine seemingly unrelated ideas into something new.”

conceptual age10
Conceptual age

and …

High Touch

conceptual age11
Conceptual age

and …

High Touch

“Which involves the ability to empathize with others, to understand subtleties of human interaction, to find joy in one’s self and to elicit it in others, and stretch beyond the quotidian in pursuit of purpose and meaning.”

slide26
High concept?

High touch?

why is this shift happening
Why is this shift happening?

The change is due to economic and social forces:

why is this shift happening1
Why is this shift happening?

The change is due to economic and social forces:

  • Abundance
why is this shift happening2
Why is this shift happening?

The change is due to economic and social forces:

  • Abundance

Material abundance that is deepening our nonmaterial yearnings

why is this shift happening3
Why is this shift happening?

The change is due to economic and social forces:

  • Abundance

Material abundance that is deepening our nonmaterial yearnings

  • Automation
why is this shift happening4
Why is this shift happening?

The change is due to economic and social forces:

  • Abundance

Material abundance that is deepening our nonmaterial yearnings

  • Automation
    • Powerful technologies which are eliminating certain kind of jobs altogether.
why is this shift happening5
Why is this shift happening?

The change is due to economic and social forces:

  • Abundance

Material abundance that is deepening our nonmaterial yearnings

  • Automation
    • Powerful technologies which are eliminating certain kind of jobs altogether.
  • Asian
why is this shift happening6
Why is this shift happening?

The change is due to economic and social forces:

  • Abundance

Material abundance that is deepening our nonmaterial yearnings

  • Automation
    • Powerful technologies which are eliminating certain kind of jobs altogether.
  • Asian
    • Globalization is shipping white-collar work overseas.
homework for next class
Read:
  • Pine, J. & Gilmore, J., (July-August/1998) “Welcome to the Experience Economy.” Harvard Business Review, Vol 76, Issue 4.
  • Pink D., (2006), The Whole New Mind, New York, USA, Riverhead Books, Chapter 3, High Concept, High Touch (centro de copias).

Do

- Identify four current business (product or services) that could be classified as high concept and high touch. Summary of each (4-5 lines) to hand in.

Homework for next class:
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