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T. T. U. U. Q. Q. E. E. S. S. Product. The original version- The World Beach, Mountains, Rainforests, Arctic Additional Sets Include: Harry Potter Dinosaur Evolution Under The Sea Disney Princess & more! It’s a game of chance

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  1. T T U U Q Q E E S S

  2. Product • The original version- The World • Beach, Mountains, Rainforests, Arctic • Additional Sets Include: • Harry Potter • Dinosaur Evolution • Under The Sea • Disney Princess • & more! • It’s a game of chance • Gives you random trivia on the subject to help enrich your knowledge • Concept • Instructions

  3. Target market • Families of 3-5 • Children ages 8-12-should be able to read • Like variety and often have trouble deciding between games-our game allows them to purchase additional game sets at lower prices • Love competition and fun, want family bonding Variety and fun at low prices!

  4. Price • Original game board-$15.99 • Penetration Pricing during first month sold- $9.99 • Covers manufacturing and distributing the game • Still gives our company a profit of 50% • Each additional set will be $5.99 • Consumer incentive to purchase- • Every 5th set is free! Still have a profit of 30%

  5. Why? • Target market is families w/ children ages 8-12 • Game is inexpensive- will accommodate their budgets • If they receive Quest Original as a present, they can purchase additional games which are set at cheap prices • The game will be sold at local retailers • Target & Wal-Mart: known for low prices • Competition in the same price ranges; additional sets are lower than average game price- greater likeliness of purchase

  6. Place • Sold in local retailers-Target/Wal-Mart • Available at low prices-easily accessible by target market • School Book Fairs • Children and families are in proximity- helps the image of the game to be at a school related place. • Online-Amazon.com • Holiday shopping-shipped right to your door or as a present

  7. Promotion • Nickelodeon Channel • Highlights & Nickelodeon Magazine • *Every 5th one free • Target Ads

  8. Good Investment • New games available every month! • Instead of buying a totally new board game, you can purchase an additional set for this one at a lower price • Good quality, lasts through hundreds of games. • Never gets old! • Provides hours of fun for the entire family. • Learn bits of New Trivia with every game.

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