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Let’s Toast To … Corby TELETOON la Nuit - Opportunities

Let’s Toast To … Corby TELETOON la Nuit - Opportunities . Presented By : Fabi Leterte-Tessier Marie-Noëlle Gauthier. February 24 th , 2012. This confidential document has been prepared by TELETOON Canada Inc. solely for review by the above noted recipients . Agenda.

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Let’s Toast To … Corby TELETOON la Nuit - Opportunities

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  1. Let’s Toast To … CorbyTELETOON la Nuit - Opportunities Presented By: Fabi Leterte-Tessier Marie-Noëlle Gauthier February 24th, 2012 This confidential document has been prepared by TELETOON Canada Inc. solely for review by the above noted recipients.

  2. Agenda • TELETOON la Nuit Overview, Shaken not Stirred • Research, Straight up • Promotional Opportunities, • with a Twist

  3. (Shaken, Not Stirred)

  4. What’s TELETOON la Nuit? • Monday to Friday from 9pm until midnight; • Targets Adults and Men 18-34 and 18-49; • Daring, no holds-barred comedies that sharply satirize and skewer pop-culture.; • Edgy, smart, culturally topical programming that laughs at the absurdities of modern life; • Animated comedies and blockbuster movies; • Perfect vehicle for adult-targeted brands that are fearless and irreverent;

  5. TELETOON la NuitProgramming TELETOON la Nuit airs fun and edgy shows, animated comedies, and blockbuster hit movies!

  6. Research (Straight Up)

  7. Audience The audience increased du to a longer time spend on our Network by our viewers! -5 % + 40 % + 50 % BBM Infosys, QC Franco, Mon-Sun 9p-12h30a, Fall 10 : Sept. 6th to Dec. 5th, W/S 11: Jan. 3rd to May 29th and Fall 11: Sept.5th to Dec. 4th.

  8. Adultes 18-34 3rd leader amongst the Top 10 of French Specialties Networks! Source: BBM Infosys, Qc Franco, Mon-Sun 9p-12:30a, Fall 2011: Sept. 5th.- Dec. 4th, commercials market shares.

  9. Men 18-34 2nd leader amongst the Top 10 of French Specialties Networks! TELETOON la Nuit has a majority of men (64 %) which gained a 9% increased compared to last year! Source: BBM Infosys, Qc Franco, Mon-Sun 9p-12:30a, Fall.2011: Sept 5th – Dec. 4th, commercial market shares.

  10. TELETOON viewers*: Alcohol consumers! … and liquors! Our viewers like to drink… … They choose beer… Agree with: « Drinking is part of my lifestyle! ». Drank at least four beers the week before… Drank at least 6 glass of Champaign or liquor in the last month… Index 118 Index 106 Index 100 Index 126 Index 100 Index 100 Population 18+ Population 18+ Population 18+ Source: PMB Spring 2011, 2 years studiy, Base 18+ * Viewers that’s are watching TELETOON at least 1 minut per week..

  11. Promotional Opportunities (with a Twist)

  12. TELETOON la nuit - Cocktails This season, Corby will have the opportunity to connect with TELETOON la Nuit’s hottest shows and popular characters! TELETOON at Night is making up cocktails at the image of the TELETOON at Night shows and characters. These drink recipes will be featured on-air and online at teletoonatnight.com and can be sponsored by Corby! • Example*: Economic beverage • Light, value priced beer; • Splash of juice; • Splash of ginger liqueur; • Example*: The classic Martini • 2oz vodka; • ½ oz measure dry vermouth; • Shake well with ice and pour into a martini glass; • Add a thin slice of lemon peel; *Creative example only

  13. Thursdays Sponsorship On Thursdays, TELETOON la Nuit has it’s famous after 5@7! When our viewers get back home after a 5@7 with friends, they can enjoy our Thursday new shows programming starting at 9pm. With the sponsorship of Thursday’s programming on TELETOON la Nuit, Corby will associate with TELETOON’s branding and promote it’s alcoholic mix beverage. • Opening billboard to highlight beverage alcohol characteristics; • Ex: “This program is brought to you by Corby! Smooth, surprising and refreshing, just like American Dad.” • Middle billboard that redirect to TELETOON website; • Ex: “This program is brought to you by Corby! Visit teletoon.com to find out more information about alcoholic beverage recipes!” • Closing billboard to highlight beverage alcohol characteristics; • Ex: “This program is brought to you by Corby! Strong and bubbly, just like this show!”

  14. Promotional Contest • To pair with the sponsorship and to interact with the target, TELETOON la Nuit and Corby will partner up to develop a promotional contest! • TELETOON’s viewers will have to go on the contest microsite to share their special mix beverage recipes and have a chance to win a romantic weekend for two. • The contest will feature: • 30 seconds branded contest message; • Lower Third booked through TELETOON’s grid; • Contest microsite: • Contest page; • Information page on mix beverage;

  15. Promotional Strategy- Integrations • In bonus to the campaign, we’ll post comments on TELETOON la Nuit social media website. We’ll invite our fans to try the recipes on the promotional microsite.

  16. WhyTELETOON la Nuit? • The right target • We are an excellent Network to reach A18-34 amongst all TV Specialty Network! • The right creative • We offer unique turnkey creative elements that can easily be layered on top of Corby’s promotional opportunity, showcasing Corby in an impactful and unique way! • The right content • TELETOON at Night is the environment that fits the target and the brand’s imagery by featuring shows like The Dating Guy, American Dad and Family Guy.

  17. Next Steps • For more information, please communicate with : • Fabi Letarte-Tessier: 416-924-2494 # 7314 • fletarte-tessier@astral.com • Marie-Noëlle Gauthier: 514-939-5001 # 3111 • marinoelleg@teletoon.com

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