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Guidelines for Proper Use of ENERGY STAR Logo in Home Performance Programs

Proper and consistent use of the ENERGY STAR logo is crucial for maintaining the trust and integrity of the brand. All stakeholders, including program sponsors and participating contractors, must adhere to specific guidelines available at www.energystar.gov/homeperformance. The logo should only be used in association with qualified products and services that truly embody ENERGY STAR values. Misuse of the logo could result in enforcement actions by the EPA. Follow the correct protocols to help enhance energy savings and protect the environment while promoting the ENERGY STAR brand effectively.

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Guidelines for Proper Use of ENERGY STAR Logo in Home Performance Programs

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  1. Logo Use Guidelines • Proper and consistent use of logo builds value and reinforces Sponsor’s connection to a larger national program • Remember ENERGY STAR is a “trust” mark, it must be protected • EPA tracks all logo use and we actively work to protect the trademark and words “ENERGY STAR” • Logo Use Guidelines on our web site www.energystar.gov/homeperformance

  2. Available Marks For Participating Contractors: For Home Performance Program Sponsors: On or next to Qualified Products Only:

  3. Newspaper ad using the Home Performance Marketing Graphic

  4. Other Examples

  5. How to Talk/Write About Home Performance With ENERGY STAR Only Program Sponsors are PARTNERS with ENERGY STAR • Participating contractors and consultants should use: • “We offer Home Performance with ENERGY STAR” • “Working to deliver whole-house energy savings to improve comfort and help protect the environment” These terms are all incorrect: Home Performance with ENERGY STAR contractor Home Performance with ENERGY STAR consultant Home Performance with ENERGY STAR Partner

  6. Using Logo Right For Contractors/Consultants Participating in Home Performance with ENERGY STAR: DO • Use the graphic to show that you are participating in a new whole-house energy efficiency service connected to ENERGY STAR • To help clarify what Home Performance with ENERGY STAR iswe recommend this language next to the graphic: Working to deliver whole-house energy savings to improve comfort and help protect the environment.

  7. Using Logo Wrong • Don’t • Use the graphic without an agreement with the program sponsor • Use to imply endorsement of a firm or product • Use more than one ENERGY STAR mark in the same ad Certification Mark for a qualified window Marketing Graphic for Home Performance

  8. How to Obtain ENERGY STAR Marks • Program Sponsors signs Home Performance Partnership Agreement, submits program plan, then EPA sends email with username and password to access marks. • Program Sponsor Duties: • Distributes marketing graphic to participating contractors • Monitors correct use, with eye for non participants using logo • Informs EPA of participating contractors on quarterly basis – or has participating contractors listed on sponsor’s web site • If improper use of the graphic arises, EPA will work with the Program Sponsor and participating contractor to resolve. • Thanks for helping keep our logo trustworthy!

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