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Header. Integration Blueprinting (IBING) Your digital passport to truly innovative publishing, editorial, circulation and advertising solutions. Presenter - Russell O’Brien (russell.obrien@bluescribe.com). Introduction. Introduction. Innovative Solutions Examples Technology

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  1. Header Integration Blueprinting (IBING) Your digital passport to truly innovative publishing, editorial, circulation and advertising solutions. Presenter - Russell O’Brien (russell.obrien@bluescribe.com)

  2. Introduction Introduction • Innovative Solutions • Examples • Technology • Risks/Issues • Integration Blueprinting (IBING) • Business Requirements • Architecture • Implementation Tasks & Statistics • Methodology • Who needs an Integration Blueprint? • Bluescribe and IBING

  3. Examples Examples • Publishing • Transmission delay identification and contingency • RIP failure notification and recovery • Editorial • Page layout checkout monitoring • Breaking story impact analysis • Circulation • Delivery route problem identification and resolution • Breaking story contingency planning • Advertising • Ad booking delay identification and impact analysis • Near deadline edition revenue forecasting

  4. Integration Technology • Integration Vendors • BEA • Cape Clear • Cordys • Fiorano • IBM • Inter Systems • Iona • Kenamea • Level 8 Publishing Editorial New Ad BPM Data Warehouse Portal Chk Credit ok? N Reject B2B Chk Space ok? N Reallocate Approval CRM BAM • Mercator • Microsoft • Neon • Oracle • Polar Lake • SeeBeyond • SpiritSoft • Software AG • Sonic • Tibco • Vitria • WebMethods Update Acct Circulation Advertising MOM / JMS / Web Services … SOA/ESB Integration Technology • Integration Categories • Data To Data • Process Automation • Composite Application • Business Activity Monitoring

  5. Integration Risks and Issues Integration Risks and Issues • Risks • Failure to deliver • Project over time • Project over budget • Lower than expected ROI • Key Issues • Too little planning • Too much planning • Inadequate methodology • Insufficient business involvement • Poor business to IT communication • Insufficient ROI focus (including quick wins) • Missed opportunities

  6. The Answer How can I address these issues, maximise the return on investment and minimise my risks? The Answer An Integration Blueprint!

  7. Integration Blueprint Makeup Business / Technical Commentary Pairs Implementation Tasks & Statistics Integration Business Requirements Methodology (How to Implement) ….. Project Planning Architecture Integration Blueprint Makeup An Integration Blueprint addresses all of the key integration issues, maximises return on investment and minimises risks.

  8. Business / Technical Commentary Pairs Architecture Integration Business Requirements Implementation Tasks & Statistics • Requirements defined in terms comprehensible to the business. • Requirements in line with business culture and motivations. • Opportunities not missed through lack of business awareness. Methodology (How to Implement) BENEFITS Business Requirements Integration Business Requirements • Integration Types • Data to Data • Process Automation • Composite Application • Business Activity Monitoring • Coverage • Per business area • Cross business • External to business • Skills Required • Specialist business domain knowledge • Specialist industry knowledge • Integration knowledge

  9. Architecture Business / Technical Commentary Pairs Architecture Integration Business Requirements • Broad, digestible level of detail. • Bi-lingual diagrams and commentaries facilitate understanding from both business and technical viewpoints. • Greater cooperation between the business and technicians. • Alternative architectural & technical solutions clearly presented. Implementation Tasks & Statistics Methodology (How to Implement) BENEFITS Architecture • Schematics • Organisation wide • Not more than 3 or 4 levels deep • Architectural alternatives • Technical alternatives • Dual business & technical views • Business Commentaries • Per schematic • Technical Commentaries • Per schematic

  10. Implementation Tasks and Stats Business / Technical Commentary Pairs Architecture Integration Business Requirements • Costs and benefits quantified ensuring focus on the business NOT technology. • Risks identified and mitigated. • ROI forecast & quick wins emphasised ensuring continued business buy-in. • Feed-In to project planning process to facilitate implementation. Implementation Tasks & Statistics Methodology (How to Implement) BENEFITS Implementation Tasks & Stats • Integration Tasks • Task Descriptions • Cost estimates • Benefit estimates • Risk identification and quantification • Statistics • Alternative implementation techniques • Alternative implementation scenarios • Implementation order, priorities, timing • Projected rate of return • Projected profit rating

  11. Methodology Business / Technical Commentary Pairs Architecture Integration Business Requirements • Business controls “how” the solution is implemented. • Any divergence from prescribed method agreed in advance to prevent “cowboy” style implementation. • Resource requirements understood and properly controlled. • Appropriate training without waste. Implementation Tasks & Statistics Methodology (How to Implement) BENEFITS Methodology (How To Do) • How To Do • Tools • Techniques • Processes • Resources • Roles • Skills • Training

  12. Who needs IBING Who needs an Integration Blueprint? • Companies contemplating integration • Large corporate organisations • Acquisitions and mergers • Multiple legacy applications • Progressive, fast-changing organisations • Integration projects ongoing • Audit / Review • Missed opportunities • Integration projects completed • Audit / Review • Missed opportunities • Documentation / Knowledge Transfer

  13. Bluescribe and IBING Bluescribe and IBING • No Vested Interests • No licence fees • No service revenue • Vendor Agnostic • Will work with all recognised integration vendors • IBING Specialists • Bluescribe do NOT offer implementation services • Unique IBING Process • Application for patent submitted in October 2005 • Reference – Associated Newspapers Ltd (UK) • Success Dependence / Profit Sharing • If it doesn’t work for the customer it doesn’t work for Bluescribe

  14. Summary Summary • Innovative Solutions • Examples • Technology • Risks/Issues • Integration Blueprinting (IBING) • Business Requirements • Architecture • Implementation Tasks & Statistics • Methodology • Who needs an Integration Blueprint? • Bluescribe and IBING

  15. Questions Questions ? Bluescribe Pty Limited Asia Pacific Level 20 Tower 2 Darling Park 201 Sussex Street Sydney, NSW Australia, 2000 T: +61 (0)2 90061617 F: +61 (0)2 90061010 W: www.bluescribe.com E: info@bluescribe.com Europe 29th Floor 1 Canada Square Canary Wharf London United Kingdom, E14 5DY T: +44 (0)20 7712 1620 F: +44 (0)20 7712 1501 W: www.bluescribe.com E: info@bluescribe.com

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