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Tips on effectively doing business on the internet

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  1. Doing Business on the Internet 2011 – Part 29th Annual Rogue Valley Business Resource FairOctober 22, 2011 • Tips on effectively doing business on the internet • Web Site design and essential Internet marketing Techniques • Internet Tools for Growing your Business • Jim Teece • Jim@ProjectA.com

  2. About this Session • Website Design Techniques • Essential Internet Marketing Techniques

  3. About Jim Teece • President, CEO and CO-Founder of Project A, Inc. • Ashland Chamber of Commerce, SOU Foundation Board Member, Asante Foundation Board Member. • Past Boards & Committees Past President Ashland Independent Film Festival Board , Ashland Fiber Network, Past President of the Ashland Chamber of Commerce, Past President of the Southern Oregon chapter of the Software Association of Oregon and Board Member, Past President of the SOTTC, Founder and Past Chair of the Ashland Economic Sustainability Committee. • Fair, TV Show • Teaching DBOTI and Internet Marketing since 1998.

  4. Internet Empire Building • Project A (1990) • Ashland Home Net (January 2008) • Unicom AFN Customers (2008) • We-Envision.com (May 2008) • Scarab Media (Medford) (February 2009) • Planeteria Hosting (Santa Rosa, Ca) (June 2009) • Open Door Networks AFN Customers (October 2009)

  5. About Project A • Founded in 1990 • Creators/Inventors of Site-In-a-Box(tm) - Clients include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts, • eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone • Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema • Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20

  6. The future is yesterday… • Mobile • Global • Faster • Facebook • Twitter • SMS

  7. Design • Subjective • Standard • Stand Out if it matters • Fast • Small • Mobile • Define “Success”

  8. Design with change in mind • Building a website is not publishing a document • It lives, breathes, breaks, reacts and is different for everyone • Browsers • Operating Systems • Monitor Sizes • Speed of Computer • Software installed • Don’t be held hostage by your webmaster

  9. What's your favorite site? • Amazon • Google • Digg • MSN • Bing • Apple • Bank of America • Why?

  10. Lets surf • Review our favorites • Discuss what we like about each site • Google “Web Site Design”

  11. Marketing your website • Customer Engagement • Satisfaction • Loyalty • Advocacy • Customer Service • User Generated Content (on and off site) • SEM vs SEO • YouTube

  12. Internet Technology • Customers expect to be directly connected with • Every transaction is confirmed via email • Self help • Anywhere, Anytime • Instant Gratification • Banks almost get it Example

  13. OLD School Internet Marketing • Search Engine Optimization • Search Engine Marketing • Pay for clicks • Banner ads • Reciprocal Links • Email • H1 tag • Page Title • Do NOT try to fool the search engine • Do NOT design for the computer… we are still humans

  14. How many of you? • Facebook • Google Plus • Twitter • mySpace • Youtube (post, watch) • SMS • Mobile Surf • Cell Phone Types • iPad

  15. Google “Jim Teece” • JimTeece.com (my Blog) • Project A (my company) • Facebook, mySpace, Twitter (my social networks) • Scarab Media, Ashland Home Net & Ashland TV (my other companies) • AIFF, SOU, ACOC, Asante (my community involvement) • SiB, TV20, TodayInAshland, eOneOne (my creations)

  16. Metrics • How do you know if your successful? • How do you know what is working and what is not working? • How can you test different campaigns?

  17. Google Analytics • FREE • Stats • Segmentation • Motion Charts • Adwords integration • eCommerce integration • Benchmarking • Geo targeting • Site Search Analysis

  18. Facebook • 750 Million Friends • Ever Changing • It’s a platform • Competing with Goggle, Twitter • Mobile • Targeted Ads Work

  19. Thank you! • Launch your business – GO! • Drop me a line to let me know how its going • Become my friend • Jim@ProjectA.com • JimTeece.com • Facebook.com/jimteece • Twitter.com/jimteece