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Science of Nurture. Quiz Session 3 Module 5. Session Three: Defining Content and Asset Needs Quiz. Quiz. Please choose the definition for content that best fits within the context of Nurture

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Science of nurture

Science of Nurture

Quiz

Session 3

Module 5



Science of nurture
Quiz

  • Please choose the definition for content that best fits within the context of Nurture

    • Content is information and experiences that provide value for an audience in a specific context (A: Yes, this defines content’s role within Nurture)

    • Content is media that can be delivered through various channels to consumers (A: Yes, but while technically correct, this definition is not the best fit within Nurture)

  • The presentation of quality content is important to improving Nurture. What outcome do we hope to see from this shift to quality?

    • Better response rates in terms of clicks, opens, etc. (A: Yes, but this doesn’t give the whole picture in terms of our objectives)

    • Responsiveness to content is an indicator of interest in a product or solution. (A: No, this is not the most important outcome)

    • Quality content aids in rapidly moving clients past hurdles in the Buyer Journey. (A: No, this is not the most important outcome)

  • You know you have quality content when it:

    • Is aligned to a target audience/role (A: No, not only this criteria)

    • Addresses a specific hurdle (A: No, not only this criteria)

    • Provides proven outcomes (A: No, not only this criteria)

    • Has a strong call-to-action and links to related content (A: No, not only this criteria)

    • All of the above (A: Yes)


Quiz continued
Quiz (continued)

  • Within the Nurture Worksheet, what do we map content to?

    • Our target audience (A: No, this is still too broad)

    • Target audience buyer stage (A: No, not exactly, try to be more specific about our target within stages of their Buyer Journey)

    • Hurdles that must be overcome within each stage of the Buyer Journey (A: Correct)

  • How else does the Nurture Worksheet help us manage content within Nurture?

    • It assists in identifying gaps where content is missing, yet hurdles are identified within the Buyer Journey (A: No, there is more)

    • It helps to visualize if we have sufficient quantity of content within each stage of the Buyer Journey (A: No, there is more)

    • It assists in determining when content may be present, yet is in the wrong format (A: No, there is more)

    • All of the above (A: Yes)

  • Once you have mapped content assets against different hurdles, you need to also evaluate the overall campaign

    • True (A: Yes, the overall campaign should be evaluated to ensure you have the right mix of content)

    • False (A: Incorrect)