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First steps towards an online user experience testing community

First steps towards an online user experience testing community. Giel de Nijs. October 22, 2008. Designed around you. Reforming our product concept creation to gain a competitive edge. User-centered innovation. Involve the user of the products in all stages of development.

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First steps towards an online user experience testing community

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  1. First steps towards an online user experience testing community Giel de Nijs October 22, 2008

  2. Designed around you Reforming our product concept creation to gain a competitive edge.

  3. User-centered innovation Involve the user of the products in all stages of development.

  4. User-centered innovation cycle User insight Concept Confrontation Mock-up User testing Prototype User testing Iterative user testing in all stages of development.

  5. Experience Labs Traditional user testing in the HomeLab and ShopLab.

  6. Contextual inquiry Different levels of knowledge about experience are accessed by different techniques. (Sleeswijk Visser, et al., 2003) An interactive, creative way to stimulate users to share their thoughts.

  7. Online concept confrontation Presenting pictures, videos and user-interface mock-ups for feedback.

  8. Online testing vs. laboratory testing No significant differences were found in initial testing.

  9. Combining implicit and explicit feedback Questionnaires (explicit feedback) Usage logging (implicit feedback) More valuable information?

  10. Benefits of online user testing Provide user insights Validate new concepts Quick Diverse demographic Cost effective No geographical boundaries

  11. The Big Question “What’s in it for me?”

  12. Usage lifecycle Source: Joshua Porter

  13. Wisdom of the crowds http://flickr.com/photos/jamescridland/613445810

  14. Intrinsic motivation People want to voice their opinion People want to connect with people People want to help other people

  15. The third place http://flickr.com/photos/gaetanlee/2788513635/ An online community is the online equivalent of a local bar.

  16. Community vicious circle More content More members More members More content More members Match content and members to member profiles More content Easier transactions More members

  17. Providing statistics motivates http://flickr.com/photos/richardwinchell/2863431314/ Rankings make most people want to participate.

  18. Brainstorming community Combining contextual inquiry with community interactivity.

  19. Organizational ingredients Good plan Good strategy Good people Internal leverage Money

  20. Technical ingredients Interesting content Target audience Interactivity Private testing Public beta

  21. The mullet model http://flickr.com/photos/raveller/950197716/ Business up front, party in the back.

  22. A good community (simplified) Attract members Established business channels Existing communities Interesting idea Correct target audience Keep members Active maintenance Frequent updates Reputation measurements Interactivity

  23. Social framework vs. market framework http://flickr.com/photos/sis/432090557 Be careful with incentives.

  24. Act on ideas http://flickr.com/photos/skenmy/2343003769/

  25. Drawbacks of traditional user testing

  26. Internal use with closed user group

  27. Motivations to contribute Content Inspires own content Comments Provokes discussion Statistics Motivates contribution Providing rankings makes most people want to participate.

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