opinion leadership For ETHNIC PRODUCTS. Dissertation Proposal Presented to the Graduate Faculty of the Marshall Goldsmith School of Management Alliant International University. Presented By Levi Richard. Introduction.
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Presented to the
Graduate Faculty of the
Marshall Goldsmith School of Management
Alliant International University
Source: U.S. Bureau of Census (1998)
Source: New Strategist Publications, 2004
Ethnic Product Involvement
Ethnic Media Usage
Ethnic Product Knowledge
H4, H6, H7
Figure 1: Broad Conceptual Model