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Coaching for Small Business Success. Helping an Entrepreneur Be the Best They Can Be. Overview of Entrepreneurial Coach Training Program. It has bothered me all my life that I don ’ t paint like everyone else. Henri Mattise, French painter. Unique Concepts of Training Program.

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coaching for small business success

Coaching for Small Business Success

Helping an Entrepreneur

Be the

Best They Can Be

overview of entrepreneurial coach training program

Overview of Entrepreneurial Coach Training Program

It has bothered me all my life that I don’t paint like everyone else.

Henri Mattise,

French painter

unique concepts of training program
Unique Concepts of Training Program
  • Systematic process to assist entrepreneurs with business idea
    • Hands-on, team process
    • Real-time coaching
    • Innovative techniques
      • Real-world examples
      • Worksheets
      • Lemonade stand
unique concepts of training program1
Unique Concepts of Training Program
  • Focus on small “lifestyle” entrepreneurs
  • Work with entrepreneurs in any type of business
  • Entrepreneur expands own vision of business model
  • Become proficient in coaching skills
comments from past participants
Comments from Past Participants
  • “I’ve assisted start-ups for years, and this process has cut launch time by as much as 70%.”
      • Community economic development facilitator
  • “The information, the delivery, the class interaction, the passion and professionalism of the instructors; this is by far the best leadership development training I’ve received in the 30 years I’ve worked in corporate America.”
      • Fortune 500 company field representative
overview of training program
Overview of Training Program
  • Coaching skills
  • Business success factors
  • Areas of importance to business concept :
    • Product/ Competencies
    • Customers/ Markets
    • Planning/ Marketing
    • Competition/ Alliances
    • Financials/ Funding
    • Operations/ Management
    • Strategic Issues/ Communications
overview of training program1
Overview of Training Program
  • Coaching skills
  • Business success factors
  • Areas of importance to business concept :
    • Product/ Competencies
    • Customers/ Markets
    • Planning/ Marketing
    • Competition/ Alliances
    • Financials/ Funding
    • Operations/ Management
    • Strategic Issues/ Communications
  • Evaluating Potential Products
  • Defining Your Target Market
  • Researching Your Market
determining core competencies

Determining Core Competencies

Core competencies are the hallmark of the organization; the driving forces of competitive strategy and competitive advantage.

J. Thomas McIntire

Three Sigma, Inc.

Executive coaching business

determining core competencies1
Determining Core Competencies
  • Areas of expertise distinctive to you, and central to how company operates.
  • Provides basis for competitive advantage
  • Not product or service specific
    • Can contribute to many end products
  • Answers the question- “Why me”
determining core competencies2
Determining Core Competencies
  • Core competencies can take on several forms
    • Technical know-how
    • Unique process
    • Close relationship with customers/suppliers
    • Business culture, such as employee dedication
determining core competencies3
Determining Core Competencies
  • Examples
    • Honda
      • Small gas engine technology
    • Sony
      • Miniaturized electronics technology
    • Federal Express
      • Logistics networks

Relevant to customer desires

Wide variety of markets

Number of end products

Difficult to imitate

using core competencies to build your business
Using Core Competencies to Build Your Business
  • Entrepreneurs often wrapped up in product they sell; hard to think in terms of strongest assets and abilities of business
    • Allows development of whole new set of products/services
  • Sunflower Model
sunflower model
Sunflower Model

Core Competency

What do you do well, better than anyone else?

Products and Markets

How many markets & applications can you think of where it might fit?

Underlying Assumptions

What key assumptions is your business based on?

from Rob Ryan, Smartups

how to develop a sunflower model
How to Develop a Sunflower Model
  • Analyzing core competencies
    • What makes you you?
      • What you do really well
      • Your area of expertise
      • Your unique strength
    • A skill, NOT a product

from

Rob Ryan, Smartups

how to develop a sunflower model1
How to Develop a Sunflower Model
  • Possible products and markets
    • Once core determined, any number of possible products/ services to sell
    • Each petal a salable product

from

Rob Ryan, Smartups

how to develop a sunflower model2
How to Develop a Sunflower Model
  • Understanding underlying assumptions
    • What assumptions are your business based on
    • What would happen if this assumption would prove incorrect

from

Rob Ryan, Smartups

sunflower model1
Sunflower Model
  • A Case study:
slide18

down the street with a lot of grandkids that visit often. Clemor’s father has a professional job, and his mother is a stay-at-home mom. Clemor is cute, has an outgoing personality and easily talks to other kids and adults alike. He seems to have a certain level of ambition, maybe more so than most kids his age. His mother has time to help and support him, and his father is very interested in Clemor learning some business management skills through this entrepreneurial venture.

In addition, over the years, his mother has developed a unique lemonade recipe, with some “secret” ingredients. Clemor has learned to make this recipe. It’s more expensive than a simple powdered lemonade, but the family all really likes it.

Clemor is an elementary school-age boy who lives on the corner in a relatively affluent, large subdivision. He is one of very few kids his age in the subdivision, which is populated with mostly 45-60 year old families. There is one couple

developing a sunflower model
Developing a Sunflower Model
  • Help Clemor develop a sunflower model for his lemonade stand
slide20

s

  • Core Competency:
    • What makes you you
    • What you do really well
    • Your area of expertise
    • Your unique strength
for more information
For More Information
  • Our products
    • Training programs from 1-4 days, tailored to fit unique needs of clients
  • Who to contact

Melony Denham

ECI Marketing

melony01@windstream.net

(606) 563-6291

Kim D Strohmeier

ECI Instructor

kimdstrohmeier@gmail.com

(502) 750-2107