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CDMA: The best option for PCS in Brazil PCS Forum Caesar Park Hotel - Rio de Janeiro

CDMA: The best option for PCS in Brazil PCS Forum Caesar Park Hotel - Rio de Janeiro. June 20, 2000 Guillermo C. Fornaresio Director, Latin America & Caribbean. CDMA Development Group. Overview. Introduction to the CDMA Development Group CDMA Overview

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CDMA: The best option for PCS in Brazil PCS Forum Caesar Park Hotel - Rio de Janeiro

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  1. CDMA: The best option for PCS in BrazilPCS Forum Caesar Park Hotel - Rio de Janeiro June 20, 2000Guillermo C. FornaresioDirector, Latin America & Caribbean CDMA Development Group

  2. Overview • Introduction to the CDMA Development Group • CDMA Overview • Challenges for the New PCS Operator • PCS, 1XRTT and IMT 2000 • Summary

  3. CDG Introduction • To lead the rapid evolution and deployment of CDMA-based systems based on open standards and encompassing all core architectures to meet the needs of markets around the world in an emerging information-intensive environment Technical Service Development Deployment Assistance Information Distribution Wireless Local Loop Advanced Systems Evolution Etc. Time-to-Market Int’l Roaming Interoperability Etc. Conferences Newsletter Website Etc.

  4. Leadership Council Executive Board Motorola SK Telecom SK Telecom Lucky Goldstar NOKIA SK Telecom ALLTEL IDO ClearNET Nortel Networks ERICSSON Hansol PCS US West China Unicom Samsung Lucent Telstra LG Telecom GTE Wireless Qualcomm Telus Mobility DDI CDG Introduction Officers Bell Mobility Bell Atlantic Vodafone AirTouch Sprint PCS

  5. CDMA Worldwide Coverage March 2000 41 Countries 57 million subscribers

  6. CDMA Subscriber Growth Worldwide Reaching 100 million subs by Dec’ 2000 57 Subscribers (millions) 28 9

  7. 46 Times in 4 years CDMA: Fastest Growing Standard CDMA air interface will prevail after 2005 Expect more than 600 million CDMA subscribers by 2005…. Source: Volpe, Brown, Whelan & Company

  8. CDMA Growth in Latin America 320% March 2000: 6.5 millions subscribers ! Subscribers (millions)

  9. CDMA Operators

  10. Key attributes of CDMA • CDMA as the clearest option for wireless • Fastest growing wireless technology • Capacity, Quality, Coverage • Opportunities for regional footprint and roaming in the Americas • Evolution path to 3G (1XRTT) in existing spectrum • Preservation of investment • Management of risk by upgrading systems in selected areas

  11. Multiple Access Overview

  12. Challenges for the New PCS Operator • Market environment • Examples from International Operators • Requirements • 1XRTT Solution

  13. Key challenges • Offer high value services at competitive prices • How to differentiate from competitors • Marketing strategies, segmentation, plans, billing • Customer service • Innovation, new products • Which services • Voice (Quality, Coverage) • Data (Introduction of new services) • Other features

  14. 108 76 Millions of Subscribers 37.7 1.04 3.8 Mobile Market in Latin America Source: ITU Americas Report 2000, The Yankee Group, The Strategis Group

  15. Additional Lines in Latin America Millions of Subscribers Source: ITU Americas Report 2000

  16. Experiences from CDMA operators • Demand for data services • Perceived by customers as “valuable services” • Source of revenue increasing MOU • Content • Business: e-mail access, stocks alerts, airline information • Entertainment: cinema, restaurants • Miscellaneous: whether, traffic, shopping, horoscope • What customers want • Speed: fast access to information • Content: new stuff, interesting, fun, easy to use • Time and place: Real time information at the current location • Personalization: Access to favorite applications

  17. Challenges with data services • Selecting contents: looking for the “killer application” • Each Market is different • Top 10 change overtime • Examples of current favorite applications • Japan: Downloading games • Korea: Downloading music • US: Checking stock market • Identification of the right content • Canada

  18. Forecast MoU Worldwide More data capabilities, more affordable services, more subscribers 372 320 275 221 174 Billion of Minutes Source: The Strategis Group

  19. Speed and Capacity: 1XRTT • Provide voice and data services require two key elements: high data speed and capacity • CDMA 1XRTT is the solution • Double Voice Capacity compared with cdmaOne IS-95 A • Data rates 144 Kpbs • Backward compatible with terminals cdmaOne • Roaming opportunities with Argentina, Chile, USA, Mexico, etc • Trials in the US (Sprint PCS), Canada (Bell Mobility) and Korea (SK Telecom) • Commercial with SK Telecom Korea (End 2000)

  20. 2.5G 3G/ IMT-2000 Services Existing or New Spectrum cdma2000 - 3XRTT 5 MHz IS-95A 1.25 MHz IS-95B 1.25 MHz 1XRTT 1.25 MHz 1X EV Phase I/ PhaseII 1.25 MHz 14.4 Kbps 56 Kbps 144 Kbps 2 Mbps Jan 1996 Nov 1999 End 2000 End 2001 Backward compatibility = Preservation of investments CDMA Roadmap to 3G and beyond

  21. 1XRTT cell cdmaOne Cell 1XRTT deployments • 1XRTT may be deployed in new or existing CDMA systems • Mix 1XRTT CDMA cells withIS-95-A/B cells • Support higher data rates • Support enhanced capacity • Existing subscribers with IS-95 A/B terminals will be supported by 1XRTT cells, without disruption • Minimize risk by introducing 3G services as the market demands

  22. Timeline for Advanced Technologies Wide Area -- Data Enabled Networks (Data Rate as specified in Standard) 2000 2001 2002 2003 2004 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 General Deployment in Asia Pacific Carrier Trials cdmaOne (IS-95B) (115 Kbps) 64 Kbps Limited Deployment General Deployment (Rel 1) Carrier Trials (Rel 0) 1XRTT (IS-2000 1X) (307 Kbps) 154 Kbps 154 Kbps 307 Kbps General Deployment Limited Deployment Carrier Trials 1XEV Ph I(Enhanced Data Rate) (2.4 Mbps, mobile) 2.4 Mbps (Mobile) 2.4 Mbps 2.4 Mbps General Deployment Limited Deployment 3XMC (IS-2000 3X) (2 Mbps, stationary) Initial Deployment Carrier Trials GSM GPRS Technologies (115 Kbps) 26.8 Kbps 53.6 Kbps 62.4 Kbps EDGE - Compact (250 Kbps) EDGE - Classic (384 Kbps) 120 Kbps 90 Kbps 180 Kbps 270 Kbps 236.8 Kbps 179.2 Kbps NTT DoCoMo Limited Deployment NTT DoCoMo Trials, Japan Specific General Deployment 3GDS (W-CDMA) (2 Mbps, stationary) 64 Kbps 384 Kbps W-CDMA in Europe is expected to follow Japan’s lead. Source: Based on Andrew Seybold Group & QUALCOMM - 04 April 2000 Note: Carrier trials are commercial trials. Values shown are peak data rates. M A

  23. Public WiredPhone Network(PSTN) CDMA is an Open Standard IS-95 IS-634 Switch Wireline Telephone Mobile StationsIS-98 Base StationsController IS-41 WIN Base StationsIS-97 Other CellularSwitches • cdmaOne is: • A global technology designator for IS-95 based CDMA systems • A term representing the entire wireless system and specifications (e.g., air interface, network interfaces) Intelligent Add-OnFunctions andDatabases

  24. Licensed Terminal Suppliers 41 Acer Alps Appeal Telecom Casio Denso Fujitsu Ericsson GTRAN Inc. Haitai Hanwha Corporation Hitachi, Ltd. Hughes Network Systems Hyundai Kenwood Kokusai Electric Company Kyocera LG Electronics/LGIC Lucent Matsushita/Panasonic Maxon Mitsubishi Motorola NEC NeoPoint, Inc. Nokia OKI Pantech Co. Philips Electronics Samsung Sanyo Seiko Instruments Sharp Siemens Wireless Terminals Sierra Wireless SK Telecom Co., Ltd. Sony Synertek Consortium - Sewon Co. - Standard Telecom (Nixxo) - Telson Electronics - Wide Telecom (Asuka) Tellit Toshiba Uniden United Computer & Telecom 22 Alcatel Motorola AEG NEC Ascom Nokia Benefon Nortel Dancall Orbitel Ericsson Panasonic Hagenuk Philips HFCL Sagem Matsushita Samsung Maxon Siemens Mitsubishi Sony GSM 7 EricssonMitsubishi Motorola NEC Nokia PanasonicPhilips CDMA TDMA

  25. Licensed Infrastructure Suppliers 11 7 Alcatel Ericsson Lucent Technologies Motorola Nokia Nortel Siemens Ericsson Fujitsu Hitachi Hughes Networks Hyundai LGIC Lucent Tecnologies Motorola NEC Nortel Samsung GSM 3 EricssonLucent Technologies Nortel CDMA TDMA

  26. Competition and Prices • The number of players in the CDMA market guarantee: • More developments on terminals with advanced features • More competition with lower prices • Ongoing research for new and more efficient solutions (1XEV, SIM Card) • A wide array of options for infrastructure and terminals

  27. $US Source: Volpe, Brown, Whelan & Company; The Yankee Group Capital Spending Per Subscriber Gain CDMA- Decreasing at a Faster Rate Than Other Technologies

  28. PCS, 1XRTT and IMT 2000 • Results from WARC 2000 • Flexibility and CDMA • PCS 1900

  29. Current status of IMT-2000 • World Radio Communication Conference 2000 identified a number of bands with a high degree of flexibility to allow operators to migrate towards IMT-2000 according to market needs and other national considerations • IMT-2000 Bands • 1885-2025 MHz and 2110-2200 MHz (WARC 1992) • 806-960 MHz, 1710-1885 MHz and 2500-2690 MHz (WARC 2000) • All bands globally identified for IMT-2000 have equal status • Each country will decide on the timing of availability at the national level according to need of IMT-2000 bands • Evolution from 1G and 2G systems to IMT-2000, including frequency bands below 1 GHz (Existing cellular, DCS or PCS operators may migrate to IMT-2000 services in existing bands)

  30. PCS will support IMT-2000 services • IMT-2000 is a service. It is not a particular spectrum or technology • Regional identification for common spectrum allows economy of scales and roaming • Using CDMA in the 1900 MHz PCS band, operator will migrate to 3G • 1XRTT (cdma2000 Phase I) is a IMT-2000 approved technology and can be deployed in any existing 2G or 3G band

  31. Why PCS 1900 ? Advantages • Maintain technology neutrality • Support CITEL recommendation for allocation of 1900MHz band in the Americas • Roaming opportunities within the region (Argentina, Canada, Chile, Dominican Republic, Guatemala, Haiti, Mexico, United States) • Open choice of technologies in 1900 MHz according market needs (CDMA, TDMA, GSM) introducing more competition • Create an industry-potential in the region • Favor economies of scales • Evolving technologies will offer a faster and more efficient in-band migration path to 3G services • Immediate availability of 1900 MHz terminals

  32. Why PCS 1900 ? Regional Integration Argentina Haiti Bolivia Honduras Brasil (WLL) Mexico Canada Peru Chile Puerto Rico Colombia (WLL) Rep. Dominicana Costa RicaUruguay EUA Guatemala There are 16 countries in the Americas using PCS 1900, providing economies of scales, roaming opportunities, and regional integration

  33. Why PCS 1900 ? Trips destinations 1998 Most Brazilians go to countries with PCS 1900 * * * * * * Source: Embratur Data based on multiple choice

  34. Why PCS 1900 ? Brazilian Exports 1998 More economic integration with countries using PCS 1900 Source: Siscomex

  35. Why PCS 1900? Anticipate 3G Services • cdma2000 Phase I (1XRTT) is a IMT-2000 approved technology and can be deployed in any existing 2G or 3G band, providing: • high-speed packed data @ 144 Kpbs • Double voice capacity respect to cdmaOne (IS-95 A) • Backward compatibility with existing cdmaOne phones

  36. Why PCS 1900? Export opportunities • Existing and new companies looking for export opportunities in the 1900 MHz band Source: Gazeta Mercantil, ABINEE, June 2000

  37. Summary CDMA • CDMA, recognized as the most efficient air interface, is expected to grow and dominate the market by the year 2005 • Migration path with backward compatibility, allow new operators • Preserve Investments • Reduce risk • Early Introduction of New Features • Faster Time to Market

  38. Summary New PCS Operator • PCS Operators will require higher speed and capacity to attend voice and data contents • 1XRTT, the first 3G technology to be market, will offers the most cost-effective solution combining high speed data packets with enhance voice capacity

  39. Summary PCS 1900 • 1900 MHz is the best option for PCS in Brazil • provide free choice of technologies (GSM, TDMA or CDMA) with immediate availability of equipment • facilitate integration with regional partners • expand export opportunities • CDMA will allow the new PCS 1900 operator to use a very flexible platform to provide the most advanced services to new and existing CDMA customer base in the region

  40. More Information !! • CDMA South America • Hotel Sofitel Rio Palace • July 17-19, 2000 • Rio de Janeiro - Brazil • www.cdg.org

  41. WWW.CDG.ORG • Muito Obrigado!! • Guillermo C. Fornaresio • Director, Latin America • and Caribbean Region • gfornaresio@cdg.org • Phone + 1 714 545-5211 • Mobile + 1 619 665-1501

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