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CALS Green. Energy Conservation and Sustainability Initiative at the Cornell College of Agriculture and Life Sciences. Sticker Shock. Cornell uses the equivalent of .1% of NY state electricity College of Agriculture and Life Sciences is the largest college consumer of energy.

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Cals green

CALS Green

Energy Conservation and Sustainability Initiativeat the Cornell College of Agriculture and Life Sciences

Sticker shock
Sticker Shock

  • Cornell uses the equivalent of .1% of NY state electricity

  • College of Agriculture and Life Sciences is the largest college consumer of energy

Motivating behavioral change
Motivating Behavioral Change

Phases of Behavioral Change:




Understanding audience pre pilot construction survey highlights
Understanding AudiencePre-Pilot Construction Survey Highlights

  • 64% response rate

  • Consistent support for conservation and high levels of awareness

  • Opportunity: “It is not my responsibility to help Cornell reduce it’s energy use.” 85% disagreed or strongly disagreed

  • Challenge: “If I wanted to, I could reduce my energy use at work.”12% disagreed, 30% neutral, 45% agreed

Sample building profile bradfield hall
Sample Building Profile (Bradfield Hall)


  • Institutional challenge: Time a scarce resource/competing demands


  • Social Networks; Facebook vs. Twitter

  • Leverage Internet to motivate personal change

  • Embedded Research Elements; several disciplines including behavioral science, environmental engineering, and computer science

Web partners c mu nsf google intel
(Web partners: CMU, NSF, Google, Intel)

Motivation friendly competition
Motivation: Friendly Competition

  • Participation in Stepgreen

  • Carbon reduction as measured by personal actions

  • Spot checks

  • Energy savings

Higher goals
Higher Goals

  • Wine and Cheese

  • Saving the planet

  • High Visibility Maintained by:

    • Weekly updates on building competition communicated in publicly visible way

    • Video competition

    • Recognition for individuals who go above and beyond

    • Branding

    • Buy-in by central

    • Building awards – party for winners at end of year