Chapter 12. Strategic Planning . Learning Objectives. Outline the process of strategic planning in the context of the global marketplace. Examine both the external and internal factors that determine the conditions for development of strategy and resource allocation.
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These factors can be divided into:
Formal strategic planning contributes to:
Assessing and Adjusting:
Forces determining business
success are common to
assess their own
Executives from marketing,
production, finance, logistics
Exploit Factor Costs
country organization may lead to NIH.