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ROLAND YOUNG. [faculty advisor]. .guidance .wisdom .confusion. + + + + + + + + +. +. KAREN O LAU. DAVID SANDERS. .directing .film .cinematography. .mass communication .advertising design .entrepeneurial. Team PhaseLift is:. + + + + + + + + +. +. LORETTA HIDALGO + YURI’S NIGHT LA.

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Presentation Transcript
slide2

ROLAND YOUNG

[faculty advisor]

.guidance

.wisdom

.confusion

+ + + + + + + + +

+

KAREN O LAU

DAVID SANDERS

.directing

.film

.cinematography

.mass communication

.advertising design

.entrepeneurial

Team PhaseLift is:

slide3

+ + + + + + + + +

+

LORETTA HIDALGO + YURI’S NIGHT LA

.active space community

.partnership

.space expertise

.network

Team PhaseLift is:

slide4

.excite people about

MARS exploration

MISSION

slide5

+ + + + + + + + +

.create 2 PSA’s to inspire the public on the topic of Mars

.seek distribution channels to reach target audience

.partner with Yuri’s Night to perform outreach

OBJECTIVES

slide6

Public Opinion

.‘Space is for Everybody’ clip

Findings

.Moby asks where are the space heroes?

.1991-Mars is our next home

+ + + + +

WHAT’S MISSING?

+ + + + +

RESEARCH

slide7

+ + + + +

.speak to the

human spirit

+ + + + +

CREATIVE STRATEGY

slide8

:30 “Reach”

+ + + +

TARGET AUDIENCE

.adults, lifelong learners, 18+M/F

STRATEGY

.speaks to the inner child within us

.curious

.adventurous

.fearless

PSA.1

slide9

:30 “Questions”

+ + + +

TARGET AUDIENCE

.children 7-18M/F

STRATEGY

.pose questions that refer to past human discoveries and achievements while igniting an excitement for the next frontier

PSA.2

slide10

.Yuri’s Night website

www.yurisnight.net

Current PSA Airtime

slide11

.IMAX theater lobby at California Science Center

in company of the 3D ISS film from May1-18, 2003

[estimate 12,000 visitors per week]

Current PSA Airtime

slide14

SPACE ART GALLERY

(thru ArtCenter students)

.illustrations for Mars Rovers children’s book

.’Mission Control on Mars’ painting

.Hilton space hotel 3D rendering

YN’03 Day Outreach

slide15

.’Astro Jeopardy’ with the Traveling Space Museum

.Mars magic show

.viewing of first PSA rough cut

YN’03 Day Outreach

slide16

.Mars Exploration Landing site scientist, Matt Golombek speaks about MER launch at the VIP event

Mars Outreach @YN’03

slide17

.lobbyist Ted Daley speaks about Mars and politics

+

.Hi-Definition Mars Photos Auction

.JPL Mars Rover on display

Mars Outreach @YN’03

slide19

AIRTIME IN THE WORKS

STUDENT COMPETITIONS

.Adobe Achievement Awards

.Clios

.AICP

ArtCenter PR Office Services

.’DOT’-International ArtCenter alumni magazine

.NPR-Science Friday

IN PROGRESS

slide20

Visual

Communicators

+

Space

Professionals

+ Activists

.Adobe Achievement Awards

.Clios

LIVE DIALOGUE

between the arts and sciences=

powerful, proactive community working towards one goal

CONCLUSION