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Kkvlevis dizaini

Kkvlevis dizaini. kvlevis areali : Tbilisi meTodi : raodenobrivi teqnika : adgilze SemTxveviTi gamokiTxva SerCeva : #56 respodenti (metros teritoriaze gamokiTxuli kontigenti ). raporti. BZiriTadi mizani da amocanebi mizani :

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Kkvlevis dizaini

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  1. Kkvlevis dizaini kvlevisareali: Tbilisi meTodi: raodenobrivi teqnika: adgilzeSemTxveviTigamokiTxva SerCeva: #56 respodenti (metros teritoriazegamokiTxulikontigenti)

  2. raporti BZiriTadimizanidaamocanebi mizani: • metros sadgurebSiarsebuli “mardis” swrafikvebisobieqtebSiproduqciisrealizaciissimcirismizezebisdadgena amocanebi: • metros sadgurebSi “mardis” swrafikvebisobieqtebSiproduqciisSeZenasTandakavSirebulisamomxmarebloqceva SeniSvna: nebismieriinformaciagamokiTxulirespodentTaraodenobidangamomdinaremiRebuliundaiyostendenciisdoneze.

  3. raodenobrivi kvleva Catarda 3 metrosadgurze: • marjaniSvili • isani • varkeTili gamokiTxuli iyo metros 56 momxmarebeli, maT Soris: • 39 qali • 17 kaci

  4. samomxmareblo damokidebuleba swrafi kvebis obieqtebisadmi N=56 gamokiTxuli 56 momxmareblidan: • 60.7% - aris swrafi kvebis produqciis momxmarebeli • 39,3% - ar moixmars swrafi kvebis produqcias

  5. swrafi kvebis obieqtebis momxmareblebisgan (60,7%): • 19,7% - yidulobs, rogorc “mardiSi” aseve sxva (anu metros gareT mdebare) swrafi kvebis jixurebSi • 41% - yidulobs mxolod sxva swrafi kvebis wertilebSi (anu ara metros SigniT arsebul “mardis” jixurebSi)

  6. 41% (23 respodenti) momxmareblisgan, vinczogadadyidulobsswrafikvebisproduqcias, magramaryidulobsmardisjixurebSi, ZiriTadmizezadasaxelebs: • 43.4% arCveviametroSiWama • 30.4% siCqarisgamoarufiqriaSeZena • 21.7% eridebametroSiswafikvebisproduqtisSeZenas, radganTvlianrommetroSihigienurinormebiararisdaculi • 13% metroSiiSviaTadxvdeba (zogadad metros momxmarebeliararis) • 9% Zviria • 4% aricismsgavsiswrafikvebisjixurisarseboba • 4% arendoba “mardis” SeniSvna: am kiTxvazeerTirespodentisgandasaSvebiiyoramodenimepasuxi

  7. “mardis” 12 momxmareblidan : • 75% kmayofilia “mardis” swrafikvebisproduqciiT • 25% ukmayofiloagasinjuliproduqciiT momxmarebelTaukmayofilebismizezadsaxeldeba: • xarisxi/gemoarmoswons (citatebi: “xarisxiararisyvelganerTnairi”, “hoT-dogs cotamaionezihqonda-mSraliiyo,” “xorciiyocota”) • Zviria

  8. ZiriTadi mignebebi da rekomendaciebi: gamokiTxulTa raodenoba ar iZleva erTmniSvnelovani daskvnebis gakeTebis saSualebas, magram tendenciis doneze gamoikveTa: - metros momxmarebelTa umravlesoba sargeblobs swrafi kvebis jixurebis momsaxurebiT - swrafi kvebis jixurebis momsaxurebiT mosargeble momxmarebelTa Zalian mcire nawili yidulobs uSualod metroSi produqcias. gamomdinare aqedan metroSi produqciis ar SeZenis ZiriTadi mizezebia: • cnobadoba – momxmarebelTa is nawili, romelic yidulobs swrafi kvebis produqcias, magram ar yidulobs “mardis” jixurebSi mizezad asaxelebs, rom ar endoba ucxo brends an ar icis msgavsi saxelis mqone obieqtis arseboba (8%) . gamokiTxva tardeboda uSualod “mardis” obieqtebis win da saubrisas vuTiTebdiT “mardis” obieqtebze, anu momxmareblebi SexsenebiTi cnobadobiT cnobdnen obieqts. igive kiTxva, rom yofiliyo dasmuli arametros teritoriaze, anu Segvemowmebina momxmareblis spontanuri cnobadoba, momxmarebelTa absoluturi umravlesobisTvis saxeli “mardi” da misi produqcia iqneboda ucnobi. SeniSvna: cnobadoba umniSvnelovanesi faqtoria produqciis realizaciisTvis

  9. Ffsiqologiuri faqtori – swrafi kvebis momxmareblebs (41%) Cvevad ara aqvT metroSi produqciis SeZena. SeniSvna: adamianis fsiqologiisa da Cvevis Secvla faqtiurad SeuZlebelia, amitom rekomendirebulia msgavsi swrafi kvebis obieqtebi ara metroSi, aramed SesaZleblobidan gamomdinare metros momdebare teritoriebze iyos ganlagebuli. • xarisxis faqtori – garkveuli kategoria momxmareblebisTvis (21.7%) metroSi kveba ara Hhigienuria da produqciac xarisxTan ar asocirdeba, magram es kategoria qalaqSi, metros gareT ganTavsebuli sxva swrafi kvebis obieqtebis momxmareblebi arian. SeniSvna: cnobadobis gazrdis SemTxvevaSi dasaSvebia am kategoriis nawili momxmareblebSi ndobis mopoveba Tavad mardis momxmareblebSi 25% ukmayofiloa produqciis xarisxiT/gemoTi. mizezad asaxeleben arastabilur gemos anu sxvadasxva sadgurebSi momxmareblis mier SeZenili produqcia gamoirCeoda araerTgvarovani gemoTi. SeniSvna: SeZlebisdagvarad daculi iyos produqciaSi Semavali ingredientis proporciebi. • fasis faqtori – garkveuli nawili “mardis” momxmareblisTvis amJamad arsebuli fasebi maRalia, (es aRniSna ara marto “mardis” momxmarebelma, aramed aramomxmarebelmac (fasebi vitrinaze aris miTiTebuli). - aRsaniSnavia, rom gamokiTxuli respodentebidan ZiriTadad myidvelia skolis moswavleebi (xSir SemTxvevSi deda aris myidveli Svilis surviliT) da axalgazrduli segmenti (Tineijerebi).

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