biodiversity and business workshop opportunities for pro biodiversity business l.
Skip this Video
Loading SlideShow in 5 Seconds..
Biodiversity and Business workShop Opportunities for Pro-biodiversity Business PowerPoint Presentation
Download Presentation
Biodiversity and Business workShop Opportunities for Pro-biodiversity Business

Loading in 2 Seconds...

play fullscreen
1 / 38

Biodiversity and Business workShop Opportunities for Pro-biodiversity Business - PowerPoint PPT Presentation

  • Uploaded on

Biodiversity and Business workShop Opportunities for Pro-biodiversity Business. Natasja Hulst, CREM. Biodiversity. The variability among living organisms from all sources, including terrestrial, marine, and aquatic ecosystems, and the ecological complexes of which they are part:

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Biodiversity and Business workShop Opportunities for Pro-biodiversity Business' - margo

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
biodiversity and business workshop opportunities for pro biodiversity business

Biodiversity and BusinessworkShopOpportunities for Pro-biodiversity Business

Natasja Hulst, CREM


The variability among living organisms from all sources, including terrestrial, marine, and aquatic ecosystems, and the ecological complexes of which they are part:

This includes diversity within species, between species and of

ecosystems’ (CBD, 1992).

background international context and policy
Background: International Context and Policy

Biodiversity’s contribution to Earth’s life support

systems and to poverty reduction has been recognized at the highest levels.

In 2006, the United Nations General Assembly decided to include the 2010 biodiversity target in the Millennium Development Goals.

background international and european context and policy
Background: International and European Context and Policy

Pro-biodiversity Business contributes to:

  • EU’s target 2010-halting the loss of biodiversity
  • The EU sustainable development strategy
  • The environmental, social and economic targets of the EU Lisbon Strategy
  • Business and Biodiversity declaration during CBD COP in Bonn, 2008 (UN)
  • 2010: United Nations ‘international year of biodiversity’
background european context and policy
Background: European Context and Policy
  • The maintenance of the biodiversity and therefore of many ecosystems in Europe depends directly on traditional types of agricultural land use (HNVF).
    • Extensively managed agricultural systems of great value for native agro-biodiversity and biodiversity
    • One of primary objectives of Agri-environment schemes in the EU is the promotion of biodiverse and cultural landscapes
financing biodiversity conservation
Financing biodiversity conservation

Over the last decades the financing of protection of biodiversity has mainly come from public or not-for-profit sources.

Problems with this approach include:

- insufficient and/or unreliable funding;

  • - especially in biodiversity-rich developing regions; - weak links between consumer willingness-to-pay for biodiversity and financial mechanisms;

- some cases also inefficient use of available funding.

private investment in biodiversity
Private Investment in Biodiversity

“The main reason to focus on biodiversity business is the enormous capacity of markets to drive change, as well as their potential to leverage new investment.”

“The most promising way to mobilise siginificant private investment in biodiversity is by making conservation a viable business proposition.”

what is pro biodiversity business
What is pro-biodiversity Business?


  • A Pro-Biodiversity SME is dependent on biodiversity for its core business and contributes to biodiversity conservation through that core business (Dickson et al, 2007)

SME= Small and Medium- sized Enterprise

2. A commercial enterprise that generates profits via activities which conserve biodiversity, use biological resources sustainably, and share the benefits arising from this equitably (Bishop et al, 2008)

pro biodiversity business
Pro-biodiversity business
  • What are to your knowledge the main threats to biodiversity?

- List 3 together with neighbour

  • What are potential pro-biodiversity business opportunities?

- List 1 sector/ specific products on individual post its

- Cluster

the business case for biodiversity
The business case for biodiversity
  • Enhance competitive position (and profitability)
  • Generate net positive cash flow by delivering specific biodiversity benefits or services
  • either as a stand-alone product or together with the supply of other goods and / or services.
  • Modest initial returns (but can be niche markets!)
the conservation case for business
The conservation case for business
    • Businesses have the potential to generate new and additional investment in conservation activities.
  • Businesses possess:
    • biodiversity relevant knowledge
    • technical resources
    • management skills which can be used to better manage biological resources.
    • Contribution to Natura 2000 sites and network
types of businesses and sectors
Types of businesses and sectors

Biodiversity conservation can be an opportunity

for all industries.

Potential pro-biodiversity business:

  • Agriculture (biodiversity friendly/ organic)
  • Biomass (second generation)
  • Ecotourism
  • Fisheries and Aquaculture
  • Wild collection (Non Timber Forest Products, NTFP)

3 examples:

example 1 agriculture
: Example 1: Agriculture

Links between biodiversity and farming practices are complex:

  • In general, intensively managed systems have a more negative impact on biodiversity than extensively managed systems
  • Extensively managed agricultural landscape systems are of value for conserving threatened species
  • Intensification, but also land abandonment and the consequence loss of traditional management of extensive farming systems can lead to reduced (agro)biodiversity
example 1 agriculture17
Example 1: Agriculture

Opportunitiesforbiodiversityand business:

  • Through (organic/extensive) farming the biodiversity of the region can be conserved, while using natural resources
  • Supports the economic as well as environmentalwellbeing of the region

Threats to biodiversity and business:

  • (Large scale) conversion and fragmentation of natural habitats
  • Pollution (through intensive use of pesticides, fertilizer and manure)
  • Desiccation through unsustainable water use/management (e.g. drainage, irrigation)
  • Impoverishment of native agro-biodiversity (cattle and crops).
  • Emissions of greenhouse gasses (carbon and methane)

Fishing down the marine foodweb

example 2 non timber forest products ntfp
Example 2: Non Timber forest Products (NTFP)
  • NTFP= natural products other than wood derived from forests or wooded land

Examples: edible nuts, mushrooms, wild berries, fruits, herbs, spices, honey, gums and resins, cork, ornamental plants and flowers,

and an array of plant and animal products used for medicinal, cosmetic, culinary, cultural or other purposes

Forests provide important ecological functions and services: includingtimber, food, medicinal products, watershed protection and mitigation and adaptations against climate change

example 2 non timber forest products ntfp19
Example 2: Non Timber forest Products (NTFP)

Opportunities for biodiversity and business:

  • Positive conservation impact on a landscape level
  • Contribution to ecological networks and corridors at pan-European levels
  • Ability to support rural livelihoods while contributing to conservation objectives

Threats to biodiversity and business:

  • Overharvesting, extinction of species
  • Area more accessible for other economic activities
example 3 ecotourism
Example 3: Ecotourism
  • Ecotourism= responsible travel to natural areas that conserves the environment and improves the well-being of local people
  • Growing rapidly
  • Depends upon the conservation

and sustainable use of natural environments

Recreational hunting and Sports fishing

example 3 ecotourism21
:Example 3: Ecotourism

Opportunities biodiversity and business:

  • Giving an natural area economic value
  • Positive financial and other contributions to conservation

Threats biodiversity and business:

  • Conversion of natural areas into touristic areas (hotels etc.)
  • Pressure on ecosystems and disturbance of wildlife
  • Area more accessible for other economic activities
  • Introduction of invasive species
  • Use of water
  • Discharge of wastewater: contamination
  • Pollution
  • Unsustainable consumption
  • Carbon emissions (climate change)
some more specific pro biodiversity business examples
Some more specific Pro-biodiversity business examples:
  • Organic farming and extensification of existing intensive practices
  • Breeding traditional or rare breeds of livestock/animal husbandry
  • Sustainable fish farming
  • Ecological management and consultancy services
  • Forestry and wood processing
  • Seed collecting
  • Reed harvesting
  • Plant oil production
  • Organic wine production
  • Grazing and mowing of grasslands
  • Provision of educational facilities for nature protection
pro biodiversity business23
Pro-biodiversity business
  • What are to yourknowledge the mainthreats to biodiversity?

- List 3 and comparewithneighbour-

  • What are most promisingpro-biodiversity business opportunities?

- List specificproductsonindividualpost-its

- Cluster

approach how to start with pro biodiversity business
Approach: How to start with pro-biodiversity business?


  • Best Practices
  • Involving Stakeholders
  • Financing
  • Training education
  • (Regional) Branding
  • Commercial matchmaking (export)
  • Creating Partnerships with (international) actors
  • Creating cooperatives

Report ‘Building Biodiversity Business’

one g roup per product
 One group per product
  • What are the main threats to establishing your pro-biodiversity business product ?
  • What are the main opportunities for establishing your pro-biodiversity business product?

list the key:

  • strengths
  • weaknesses
  • opportunities
  • threats

to biodiversity and business for your product

organic and other pro biodiversity initiatives
Organic and other pro-biodiversity initiatives

Organic assumed to be the most pro-biodiversity

  • Although some issues such as use of areal
  • Niche market (still growing)

Sometimes other initiatives move faster than organic;

Other initiatives

  • From conventional to better (one step at a time)
  • Criteria are less strong larger range
  • Mainstreaming
marketing your pro biodiversity products
Marketing your pro-biodiversity products
  • How to promote, market your pro-biodiversity products?
  • Local or export market?
export market access requirements eu food legislation

General Food Law

Hygiene (incl. HACCP)



Requirementsfor fruit juices

Requirementsfor sugar

Additives & flavourings

Requirementsfor animal products

Requirementsfor cocoa & chocolate


Export:Market Access Requirements: EU food legislation

General food law

Horizontal:thematic legislation

Vertical legislation: product specific

marketing your pro biodiversity products32
Marketing your pro-biodiversity products
  • (Organic) Certification / No Certification
      • Is marketing possible if not certified (yet)?
      • How?
        • Strategic Partner? Which?
        • Joining existing systems?
        • (Develop) national initiative?
        • Who takes the lead?
        • Developing criteria?

In light of the issues, conditions, challenges, funding opportunities and in light of everything you have heard in the conference …..

b usiness plan for your biodiversity business
 Business plan for your biodiversity business
  • Use the BIOSWOT’s
  • Set 2 SMART B&B goals (quantify the benefits)
  • Set 2 activities to reachyour goals

For example look at the:

    • What are the first steps?
      • Partnerships
      • Branding and marketing
      • Financing
      • ???
    • Certificationyesorno? (how to getcertified?)
    • Localor export
biodiversity business plan
 Biodiversity Business Plan

Your Pro-Biodiversity Product:

 2 SMART B&B goals

 2 activities that will contibute to achieving your SMART B&B goals

more information
More information?

IUCN Report ‘Building Biodiversity Business’

Natasja Hulst (

Martine van Zijl (

Nico van der Werf (nico.vanderwerf