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  1. Meet Slim 7099026112劉恬吟   Mavis7099026115  莊文綺   Erica7099026103蔡佾潔  Elisa 7099026116徐宏楚   Ty

  2. Motivation &Purpose • Provide people a place to exercise. Fitness Program Diet Meal • Help control calorie intake and preserve health.

  3. Introduction of MS • Located in Taichung city • Size : 100 ping • Including classroom, toilet, dressing room, kitchen and office.

  4. Target customers

  5. Office workers • Office workers always eat outside, and sit for a long time will have overweight problem. To keep in good shape, office workers will take time to exercise, and to maintain healthy, low-fat lunchboxes are their best choice. • Students • Students are young, in order to attract opposite sex, being more beautiful, and keeping up with the trend, they will do exercise to be thinner. They also usually eat outside, low-fat lunchbox will be their choice. • Housewives • Housewives’ time are more flexible, can choose the period they like, if the gym is nearby, then the motivation to exercise is bigger. • Keep healthy • Nowadays, more and more people concern about healthy, so they want to eat healthy and exercise regularly.

  6. Organization Chart Part-time

  7. Task description

  8. Business Model Ingredient Ingredient supplier $ On-line service Related products (Fitness equipment, Instant meal) On-line Related products supplier $ Customer Lunch boxes,related products $ Physical Trainers $ Course

  9. Fitness Program • Physical courses • Related products • e.g. Yoga cushions, Exercise lessons DVD, etc.

  10. Physical Course Course Trainers MS Company Customers Membership fee Salary

  11. Course Decide courses Put information of trainersand price on the website. Hire fitness trainers Open online and physical store register. Accept register Arrange the schedule Collect money by cash and ATM Set the price

  12. Course Decide courses Decide what kind of courses to provide that are linked to our purpose and can implement in our class such as: Yoga class Aerobic dance Hip Hop Belly dance Marketing

  13. Course Hire fitness trainers Hire trainers to teach courses Human resource

  14. Course Arrange the schedule According to trainer’s time and our schedule to arrange. Marketing

  15. Course • There are two ways to pay: • Periodically(all you can eat) • Per lesson(by ticket) Marketing Set the pricing

  16. Course Put information of trainers and price on the website. Publish the information of trainers and charge form on the website. IT Marketing

  17. Course Open online and physical store register. • Open registration: • On-line • Physical store Marketing IT

  18. Course Accept register Accept customers’ register to be members. Marketing IT

  19. Course • The way of collecting money from customers: • cash • ATM Finance Collect money by cash and ATM

  20. Courses Schedule Y Y Y Y Y Y Y : Yoga class A : Aerobic dance B : Belly dance H : Hip-hop A A A A A A H B B H B H Y A Y H Y A Y Y B A B

  21. Diet Meal • Low-fat lunchboxes • Related products • Recipes • Instant meal

  22. Lunch boxes Ingredient Lunch box Suppliers MS Company Customers money money

  23. Lunch Boxes - MS to Customers Design menu Prepare lunch box on the day Publish menu and promote Cooking assistant deliver lunchboxes Accept orders Cooking assistant collect money Calculate the number of lunchboxes

  24. Lunch Boxes - MS to Customers Design menu Dietitian design menu every month. Dietitian

  25. Lunch Boxes - MS to Customers Publish menu and promote Publish menu and promote on website and in physical store. IT

  26. Lunch Boxes - MS to Customers Accept orders Accept both online and physical orders. Marketing

  27. Lunch Boxes - MS to Customers Calculate the number of lunchboxes then tell the cook. Marketing Calculate the number of lunchboxes

  28. Lunch Boxes - MS to Customers Prepare lunch box on the day Dietitian prepare lunch boxes on the day. Dietitian

  29. Lunch Boxes - MS to Customers Cooking assistant deliver lunchboxes Cooking assistant is responsible for send outside(only in Taichung city) Cooking assistant

  30. Lunch Boxes - MS to Customers Cooking assistant collect money Cooking assistant collect money when they deliver lunchbox to destinations. Cooking assistant

  31. Lunch Boxes - MS to Suppliers Determine ingredients Pay for suppliers at the end of the month Give menu to suppliers a week before Call suppliers the day before Suppliers deliver on the day

  32. Lunch Boxes - MS to Suppliers Determine ingredients Dietitian decide ingredients according to the menu. Dietitian

  33. Lunch Boxes - MS to Suppliers Give menu to suppliers before a week Dietitian give menu to suppliers. Suppliers can prepare it before a week. Dietitian

  34. Lunch Boxes - MS to Suppliers Call suppliers the day before Dietitian call suppliers and remind them to deliver ingredients tomorrow. Dietitian

  35. Lunch Boxes - MS to Suppliers Suppliers deliver the ingredients to our store, and dietitian sign after receiving . Dietitian Suppliers deliver on the day

  36. Lunch Boxes - MS to Suppliers Pay for suppliers at the end of the month Accountant pay the cash for suppliers at the end of every month. • Finance

  37. Related products Related products (Fitness equipment, Instant meal) Related products (Fitness equipment, Instant meal) Suppliers MS Company Customers Cash, ATM money money Blue line : Physical Green line : On-line

  38. Related products – MS to customers Sell in the store Put product list on the website Pay by cash Customers can purchase online • pay in two ways: • Cash • ATM

  39. Related products – MS to customers Sell in the store Sell related product in physical store. Marketing

  40. Related products – MS to customers Pay by cash Customers choose the products they want, and pay money for accountant. Finance

  41. Related products – MS to customers Put product list on the website Put related product list and promote them on website. IT

  42. Related products – MS to customers Customers can do online shopping on our website. IT Customers can purchase online

  43. Related products – MS to customers Customers pay by cash and ATM. IT Finance • pay in two ways: • Cash • ATM

  44. Related products – MS to suppliers Decide “related products” Contact suppliers to order Purchase Pay for suppliers at the end of the month

  45. Related products – MS to suppliers Decide “related products” • Look for popular products about fitness or losing weight and decide what to order . Marketing

  46. Related products – MS to suppliers Contact suppliers to order Contact suppliers and make orders Marketing

  47. Related products – MS to suppliers Purchase Goods arrive at our store. Marketing

  48. Related products – MS to suppliers Accountant pay the cash for suppliers at the end of every month. Finance Pay for suppliers at the end of the month

  49. Website of MS Main page • Sites map My Ms. Ms. Product main category Contact Company history Hot issues News Diet meal Login Ms. Product sub category News detail Diet meal detail Hot issues detail My Ms. Main page Ms. Product detail Statistic progress of losing weight record Cart Exercise / Activity calculator Food suggestion Payment & shipping Results