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Emerging consumer perspectives on circular economy

This presentation explores the emerging consumer perspectives on circular economy, focusing on topics such as shared use, incentivized return, waste reduction, product design, and sustainable food production. The analysis is based on a subset of visions from the Cimulact project, extending to the year 2050, and utilizes topic modeling techniques.

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Emerging consumer perspectives on circular economy

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  1. Emerging consumer perspectives on circular economy Petteri Repo & Markku Anttonen University of Helsinki, Concumer Society Research Centre Presentation at the Session ‘8.2. Transitions in the nexus of natural resources, climate change and sustainable production’ hopefulNESS2017 Conference in Tampere, June 6 to 8, 2017.

  2. 179 visions on desirable and sustainable futures Standard concept of Circular Economy A subset of 62 visions selected for topic modeling Eco? Techno? Topic 1 Topic 2 Topic n Topic 3 Social? Economic? ? • Circular Economy & Consumers as the umbrella • Pre-understanding of CE through reading • Systemic eco-techno-economic change • Consumers role: shared use, incentivised return, waste reduction, product design, sustainable food production, etc. • Citizen visions as data • Outcomes of Cimulactproject • 30 countries in Europe • Desirable and sustainablefutures, extending to year 2050 • Selecting subset of visions for analysis, based on literature and reading the visions • Analysis done using topic modeling with Mallet: A Machine Learning for Language Toolkit

  3. By David M. Blei Source: David M. Blei (2012) Probabilistic Topic Models, Communications of the ACM, Vol. 55 No. 4, Pages 77-84

  4. Energy is a key topic, also in the context of Circular Economy • Social aspects are very prevalent when thinking of future opportunities of Circular Economy

  5. Thank You for Your Attention! Further information:petteri.repo@helsinki.fi, markku.anttonen@helsinki.fi closeloop.fi and www.cimulact.eu

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