Strategic Research Promotion Guide: From Knowledge Gathering to Results Measurement

1. Promoting Research Online: Dispatches from a Research Center

2. Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan  Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)

3. Stef – Multimedia Specialist Aaron – Science Writer

4. Who We Are and What We Do but… rather…

5. Who We Are and What We Do Our funders said = but… how does math keep kids off drugs?

6. What We Did

8. What We Did

9. What We Did

10. What We Did

11. What We Did

12. What We Did

13. Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan  Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)

14. Gather Knowledge: Audiences At least 2: likely 3: or 4:

15. Gather Knowledge: Product

16. Gather Knowledge: Your Audience • Researchers like 2 things • Theory and Data • (also sweet tech gear and high fashion)

17. Gather Knowledge: Theory “Can’t I just do my job?” • Beyond design & content • Comprehensive: organizing, writing, presenting • Probably not your field

18. Gather Knowledge: Theory! Diffusion of Innovation Theory explained hastily Dearing, J. W. (2009). Applying diffusion of innovation theory to intervention development. Research on Social Work Practice 19 (5), 503-518.

19. Gather Knowledge: Theory! Diffusion of Innovation Theory Knowledge Persuasion Decision Implementation Confirmation

20. Gather Knowledge: Diffusion of Innovation Attributes of Innovation • Relative advantage • Complexity • Compatability • Observability • Trialability

21. Gather Knowledge: Diffusion of Innovation Attributes of Innovation • Relative advantage • Complexity • Compatability • Observability • Trialability

22. Gather Knowledge: Diffusion of Innovation Attributes of Innovation • Relative advantage • Complexity • Compatability • Observability • Trialability

23. Gather Knowledge: Map Dissemination to Theory

24. Gather Knowledge: Map Dissemination to Theory

25. Gather Knowledge: Map Dissemination to Theory

26. Gather Knowledge: Map Dissemination to Theory

27. Knowledge Gathered • ID Audiences • ID Products • Select theoretical framework

28. Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan  Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)

29. Foster Buy-in: The Meeting • Internal stakeholders • Anyone who can help • Anyone you will have to serve Whom?

30. Foster Buy-in: Understand Researchers’ Needs • Lessen burden • Increase value • Develop trust

31. Foster Buy-in: Communicate Your Needs • Why are you doing this? • What are your goals? • What do you need from the researchers?

32. Foster Buy-in: The 7 Deadly Sins Approach ENVY PRIDE GREED/GLUTTONY LUST SLOTH WRATH

33. Create Plan: Meeting Products Plan Goals Tasks Responsibilities

34. Plan: Write it out

35. Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan  Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)

36. From Plan to Action • Science writing vs. scientific writing

37. From Plan to Action • Usability Testing • Any > none • For disagreements, + 1

38. From Plan to Action

39. From Plan to Action

40. Organizing Research

41. Organizing Research

42. Organizing Research

43. Organizing Research

44. Organizing Research

45. Organizing Research

46. Organizing Research

47. Organizing Research

48. Organizing Research

49. Organizing Research

50. Organizing Research