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Reinvigorating Public Support for Community Water Fluoridation. Matt Jacob Pew Children’s Dental Campaign June 8, 2012. Slow, steady growth for fluoridation. Millions of Americans on Public Water Systems Who Receive Optimally Fluoridated Water. 210 200 190 180 170 160 150 140 130
Pew Children’s Dental Campaign
June 8, 2012
Millions of Americans on Public Water Systems Who Receive Optimally Fluoridated Water
1988 1992 2000 2002 2004 2006 2008 2010
Year of Fluoridation Data
CDC named community water fluoridation one of “10 great public health achievements of the 20th century.”
Tennessee’s Speaker of the House publicly urged state officials in 2011 to stop promoting CWF.
In Nebraska, 80% of the towns voting chose to opt out of a fluoridation law (2008-2010).
One of Florida’s largest counties voted in 2011 to discontinue CWF.
What insights Pew has learned about how the public views this issue
How oral health advocates can advocate more effectively for CWF
How the Campaign for Dental Health is working to reinvigorate the advocacy of water fluoridation
I bought this Vitamin C here yesterday
I bought this Vitamin C from your store yesterday, but when I got home I noticed that it contained a strange ingredient called ascorbic acid.
Are you trying to kill me?
Health: Not in My Water Supply
Somebody put a dead rat in Curtis Smith's mailbox. Someone else has made anonymous phone calls accusing him of trying to poison his neighbors. And all around the usually placid university town of Bellingham, Wash., activists from a group called Citizens Against Forced Fluoride have planted lawn signs adorned with skull and crossbones.
"I had no idea it would get this intense," says Smith, 70, a retired dentist who is leading a Nov. 8 ballot initiative to add fluoride to the local drinking water.
Fluoridation is still
a hard sell in Mass.
Massachusetts, the birthplace of public health, has long led the nation in disease-fighting crusades, vaccinating children at high rates and crafting antismoking campaigns exported around the world. But it ranks 36th when it comes to providing residents with fluoridated water.
are aggressively posting web content, courting media coverage and circulating anti-fluoride videos.
Young people, a key target audience for CWF advocates, are much more likely to seek news on the web.
Support for CWF by the 18-34 age group is lower than for other age groups.
A Corporate-Inspired Scam
Fluoride Action Network (FAN)
The Lillie Center
Creating the false impression that a celebrity endorses the anti-fluoride position.
Posted by the New York State Coalition Opposed to Fluoridation
A 52-year-old American (New York) man's arthritic-like joint pain and immobility went away after he stopped brushing his teeth with fluoridated toothpaste, according to a study in the Journal of Bone and Mineral Research.
Another Study Links Fluoride to Bone Cancer
It’s a press release, not a Reuters story, but the distinction is easy to miss
What does mild fluorosis look like?
Theysay: Children are being “overdosed” on fluoride, and that is causing fluorosis — which means “damaged teeth.”
The publication Fluoride is presented to the public as a scientifically rigorous journal
A New Hampshire architect claims that fluoridated water is linked to high crime rates in the U.S.
His data came from crime stories that he collected based “on their content and on my intuition, from my routine daily reading, rather than from a methodical or
exhaustive search …”
Dr. Heyd was AMA president in 1936-37, many years before any U.S. city started fluoridating. His opposition is not “based on the latest medical research.”
AMA supports community water fluoridation. In fact, AMA has urged states to “consider the value of required statewide fluoridation.”
Kids and Adults Avoid Pain
Smile with Dignity
Reduce Health Care Costs
Seniors Keep Their Teeth
Kids Miss Fewer School Days
“… a solution needs a problem. If the people required to change do not perceive there is a problem, you can spend from now until the cows come home, but you will never convince them to change.”
– James McGovern, technology guru
Dental Health and Fluoride Treatment
Debate Continues Over Fluoridation
Wichita’s water supply has sparked
a debate for decades that has pitted
health professionals against every-
day Kansans as to whether to flouridate it or not. “It's one of the most highly studied chemicals we've ever had," said Wichita dentist Dr. Brick Scheer.
Using the word “chemical” plays into the fear-based message of anti-fluoride activists
Proactively reach out to:
A campaign with diverse partners:
Framing CWF in the context of oral health (protecting teeth)
Allowing advocates to create a locally customized web presence for their CWF campaign
A link to an affiliated website that provides a detailed analysis of research on CWF
A typical sequence of comments to an online news article about fluoridation
There are real consequences when a group of activists is able to raise fear about proven public health interventions.
In 2011, the U.S. experienced its biggest outbreak of measles in 15 years.
JUNE 15, 2011
makes a comeback
Landon Lewis, 4, was living in a Minneapolis homeless shelter when he fell ill, first with a fever of 104 degrees, and then with a red rash on his forehead. It took two visits to a doctor to diagnose a disease that clinic staff hadn’t seen in years: measles.
The rash spread into Landon’s mouth and throat, so swallowingwastorture. He beganvomiting and then
Editorial: June 25, 1988
“… It is absurd, given the record, that so many people, children and adults alike, must still be condemned to suffer tooth decay and avoidable pain because
local officials refuse to add minute amounts of fluoride to the public water supplies.”
Matt Jacob Kelly Adams