Maharashtra Times-Case Study. Apoorva Pagar-9417 & Shruti Melethil-9413 . . History and Birth. Maharashtra Times-Birth. First Writers and renowned editors. Portrayal of the Newspaper. . Evolution of the Newspaper. From 1962 to present.
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& Shruti Melethil-9413.
2001- Bharat Kumar Raut took over as editor of Maharashtra Times. He changed the face of the newspaper in 2002 turning it into a youth centric paper.
Ma TaaSanman Awards: This was started in 2004 and takes place every year in the month of March/April.
Mumbai Times Carnival: This was started in 2003 and is conducted every December. A float goes to various colleges in the city and gives students an opportunity to showcase their talent and bring some festivity into their daily college lives. This has helped them tap their target audience and create a brand presence among the youth.
Shravan Queen: This is a beauty contest held during the month of Shravan. The public are given an opportunity to participate in this contest in 4 areas in Mumbai: Dadar, Borivali, Vashi and Thane. 5 girls from each centre are chosen during the elimination rounds. They are groomed completely in preparation for the final round. This initiative was undertaken to boost the confidence in Marathi girls especially but participation is open for all girls. Along with the contest they have other competitions such as saree draping, skits only for ladies and other activities.
Being the newspaper the slopes of ups and downs are to be seen in the form of
'Maharashtra Times' apologized for
The Hindu JanajagrutiSamiti (HJS) and
SanatanPrabhat had called for a protest
against denigration done by 'Maharashtra
Times' dated 13 Aug 07. HJS spokes-
person had also contacted the Maharashtra
Times Editor Shri. BharatkumarRaut. After this strong protest an apology has been tendered by Maharashtra Times in today's (16 Aug 07) edition in the same column called 'HasaLeko'.
There are certain marketing principles which aresssssvery much important
Market research must be used to find out whether customers expectations are being met .
For eg: giving out stories with maximum human interest.
The credibility of the newspaper plays an important role.
Generating income or profit: This principle clearly states that the need of the organization is to be profitable enough to generate income for growth and to satisfy stakeholders in the business. Although satisfying the customer is a big part of a companies plans they also need to take into account their own needs, such as:
Market : A businesses success is based on whether they can give the customer what they want and when they want it.
Change the pricing scheme Introduce discounting Start up a different advertising campaign or consider changing an existing one.
Buying habits of the customers.
Cost based pricing
Demand based pricing
The Indian language newspapers eventually took over the English newspapers according to the NRS survey of newspapers.