1 / 26

Understanding Pedelecs in Sweden: Target Groups and Traffic Safety Considerations

Discover the world of pedelecs in Sweden, explore potential target groups, usage patterns, and safety considerations. Learn about the demographics, innovations, and road safety aspects of pedelecs. Find out implications and conclusions from a study on growth potential and safety risks.

marcus
Download Presentation

Understanding Pedelecs in Sweden: Target Groups and Traffic Safety Considerations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PedelecS in Sweden Target groups Traffic safety considerations

  2. 1. What’sthisabout?

  3. What is an elcykel? • It’s a bicycle • Electric motor whencyclist is pedalling • Max 25km/h • Max 250Watt • A Pedelec • Not S-Pedelec

  4. Whyareweinterested?

  5. Somefigures

  6. Somemorefigures

  7. Potential? New targetgroups on bikes!

  8. Different useofcyclinginfrastructure?

  9. Safetyconcerns?

  10. 2. Whouses pedelecs?

  11. Butwhat is this potential? ? • Whouses pedelecs? • What do theyusethem for? • Howoften do theyusethem? • Where do theyusethem?

  12. Who? – Gender & age • Morewomenthan men own pedelecs in NL • 46-60 • Moremen thanwomen • Germany, Switzerland, Sweden • >40

  13. Trip purposes • All trip purposes • Defined by users • Importanceofleisure trips

  14. Howoften / howfar / Where? • Longer trips / faster trips • Unchangedfrequency • Leisure trips – not urban TNO, 2008

  15. Pedelec Trips…

  16. Whoare the innovators?

  17. Buttheseare not the onlytargetgroups! • Longerdistances • Reducephysicaleffort • Heavierloads • … But the pedelec is not everyone

  18. Demographics in Sweden + trends • Ageing population • Urbanisation • Leisuretrips

  19. 3. Traffic safety

  20. Things to thinkabout • Age: 75-84 have 3X higher risk ofbeingseriouslyinjured in Sweden • Speed cycled (perceivedsafety) • Acceleration profile • Wheretravelled: openup new routes

  21. Othersafety risks today? • Problems withbicycle (e.g. brakes not working) • 1 outof 10 singleaccidentscould be elimatedifbicycleswere in proper working order • Morevariedusedofcycleinfrastructure: safety risks?

  22. Findingsabout road safetyaspects • S-pedelecs havedefiniteincreased risk • No significant risk for pedelec use • Higher speeds unexpected • Can be difficultwhenfirstuse pedelec • Problems ofperceivedsafety

  23. 4. Somethoughts

  24. Conclusions • Growth potential pedelecs in Sweden • Openup new markets • No largesafety risks of pedelecs, but… • Need to pay attention to differencesbetween pedelecs and other bikes

  25. Anna Clark, Trivector Traffic Annika Nilsson, Trivector Traffic Hanna Wennberg, Trivector Traffic anna.clark@trivector.se 0046 (0)104565623 Trivector’s new elcykel

  26. References BOVAG-RAI (2013). Mobiliteit in Cijfers. Tweewielers 2012/2013. http://www.bovagrai.info/tweewieler/2012/images/MobiliteitTweewielers2012.pdf Fietsberaad(2013). Feiten over de elektrischefiets. Fietsberaadpublicatie 24, Utrecht, mei 2013. Hiselius, L; Svensson, Å; Bondemark, A; Rye, T (2014). I vilken utsträckning kan elcyklar (och elmopeder) ersätta dagens biltrafik? Lunds Universitet Institutionen för Teknik och samhälle, 288. ISSN 1653-1930 Koucky& Ljungblad (2012). Elcyklar och infrastukturen – kräver elcyklar en förändring i hur vi planerar för cykel? Roetynck, A (2010). PRESTO Cycling Policy Guide Electric Bicycles. PRESTO project brochure. Smit - Van Oijen J, Beets H, de Graaf G (2013). De elektrischefietsvraagt om eenupgrade van het fietsbeleid. Bijdrageaan het Nationaalverkeerskundecongres, 6 november 2013 TNO (2008). ElektrischFietsen – Marktonderzoek en verkenningtoekomstmogelijkheden. Niska, A. & Eriksson, J, (2013). Statistik över cyklisters olyckor. Faktaunderlag till gemensam strategi för säker cykling. VTI rapport 2013:801

More Related