CAMPUS FORUM

1. CAMPUS FORUM August 24, 2004

2. Budget Reduction Committees: - Faculty - Staff - Horizontal - Deans

3. Consultants: - Noel-Levitz - STAMATS - Peterson’s - Dickmeyer

5. Tactical Plan (pdf)Updated 08/03/04 The Michigan Tech Plan(pdf)2/28/04Implementing Our PlanVision Initiatives Examples of Common Interest AreasStrategic Planning Measurements—MeasurablesStrategic Planning Measurements—Goal MeasuresFour General AreasSuccessful Initiatives (2001) Mission Vision We prepare students to create the future. Michigan Tech will be a national university of choice. Michigan Tech will be a nationally prominent and internationally recognized technological universitywhich bridges technology and business and willmeet the needs of a global and technologically rich society through excellence in undergraduate and graduate education, scholarship, and research.

7. Guiding Principles The success of our students will always be the most important measure of the success of the institution.

8. Guiding Principles Everyone’s contribution to our success is needed, and will be valued and rewarded.

9. Guiding Principles Hallmarks of this University - Creativity and Leadership - Research - Ethics - Sustainability - Diversity - Quality of Life

10. Our mission is to prepare students to create the future.

11. Our vision is to be a national university of choice. - Choice for Students • Choice for Faculty • Choice for Staff • Choice for Employers • Choice for Governments and Corporations

12. Nationally Ranked Undergraduate Programs • Environmental Engineering (16th) • Materials Engineering (18th) • Mechanical Engineering (25th)

13. Nationally Ranked Graduate Programs • Environmental Engineering (18th) • Materials Engineering (32nd) • Mechanical Engineering (42nd) • Civil Engineering (50th)

14. Stockdale Paradox “You must never confuse your faith that you will prevail in the end – which you can never lose- with the discipline to confront the most brutal facts of your current reality.”

15. EDUCATION • Undergraduate - Psychology - Wildlife Ecology & Management - Software Engineering - Communication & Culture Studies Concentrations in: - Construction Management - Photonics - Education Preparation - Fish Biology

16. EDUCATION • Graduate - PhD Industrial Heritage & Archeology - MS Forestry - MS Forest Ecology & Management - MS Applied Ecology - MS Forest Molecular Genetics & Biotechnology - MS Business Administration - MS Civil Engineering - MS Environmental

17. RESEARCH • Research Centers and Institutes • ATDC - Intellectual Properties - Student Enterprise Program - University Research and Corporate Tenants • SmartZone

18. ENROLLMENT & MARKETING • STAMATS • Noel Levitz • Peterson’s • Budget Reduction Groups • Strategic Planning Working Group

19. Recruitment and Marketing Team • Role of Recruitment and Marketing Teams -Focus attention on marketing/recruitment -Determine information needs -Define a Recruitment & Marketing plan -Establish timeline for implementation -Serve in implementation/advisory capacity to University

20. Recruitment Team Mike Abbott Dave Reed Chris Anderson Bill Roberts Mary Brunner Nick Rosencrans Julie Hendrickson Suzanne Sanregret Robert Forget Bruce Seely Chris Gale Patricia Sotirin Bonnie Gorman Alexis Troschinetz Travis Hutchins Brad Wagner Amy Monte Chris Williams Sharron Paris Dean Woodbeck

21. Marketing Team Anand Ambardar Pete Larsen Lynn Artman Steph Olsson Jim Baker Brian Parmeter John Briner Carrie Richards Jen Bzura David Stone Peck Cho Bill Tembreull Mary Durfee Dennis Walikainen Gina Goudge Anne Wysocki Emil Groth

23. Strategic Recruitment Goals • Actively engage the entire University and others in recruitment efforts. • Repackage/create new degree programs. • Establish new and coordinated efforts to recruit diverse and underrepresented students.

24. Strategic Recruitment Goals 4. Systematically utilize financial aid programs to meet target enrollment goals. 5. Emphasize and improve university policies and programs to increase retention. 6 Develop a long-term enrollment management plan.

25. Strategic Marketing Goals • Define the MTU story - branding our product. • Redesign the current website. • 3. New efforts must be undertaken to promote the University in the lower peninsula of Michigan and targeted out-of-state markets.

26. About MTU Academics Admissions Campus Life Campus Store Employment Entertainment Giving to MTU News Research Calendar Breaking News: Orientation 2004 • Football vs. NMU • Physicist research • More News Michigan Technological University Houghton, Michigan 49931-1295 1-888-MTU-1885

27. Strategic Marketing Goals 4. Improve communication for all constituents connected to the University. 5. Form a Tech Team to get everyone on-board marketing the University.

28. Operations • E-Commerce Plan • On-Line Payment • Restructuring Auxiliaries and Information Technology

29. Blue Ribbon Panel on IT • Update Computing Strategy • Review the role, membership and purpose of the Computing Executive Committee (CEX) and the Computing Advisory Committee (CAC) • Review the role of central IT

30. Blue Ribbon Panel on IT • Scott Ackerman • Linda Ott • Warren Perger • Kevin Raber • Dave Reed (chair)

31. RESOURCES • Enrollment - Enrollment and Marketing Plan - Pricing/Discounting

32. Pricing/Discounting Blue Ribbon Panel • Scott Amos • Deborah Lassila • Sharron Paris • Bruce Seely • Robert Warrington (chair)

33. RESOURCES • Distance Learning - General Fund

34. RESOURCES • Research - Intellectual Property Revenue - GRA Tuition - Research Activity

35. RESOURCES • State Funding - Lt. Gov. Cherry’s Higher Education Commission

36. RESOURCES • Investments - Board of Control Approval - Working with Senate - Working with Faculty & Staff Investment Committee

37. RESOURCES • Philanthropy - MTF Operating Fees Reduction - New Leadership - Training/Toolbox