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Earn $30,000 This Year With the Best Email Marketing Strategies.

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how to

HOW TO

MAKEMONEY

EMAILMARKETING

WITH

EARN $30,000 THIS YEAR WITH THE

BEST EMAIL MARKETING STRATEGIES.

Written by Internet Marketing Super Blogger

internetmarketingsuperblogger.blogspot.com

how to make money with email marketing

HOW TO MAKE MONEY WITH EMAIL MARKETING

You want to use emails if you want to make sales on the

Internet. Setting up an email marketing campaign is not

really expensive. It will take some $6 to $20 per month.

If you don't know exactly how to set up your email

marketing campaign, we will show you all the information

you need to know.

1

2

3

4

The Numbers

Behind Email

Marketing

Why is Email

Marketing Still So

Important?

Email Marketing,

the Introduction

The Rules of Email

Marketing

5

6

7

8

Segment Your

Target Audience

The Tools to Do

Email Marketing

Email Marketing

Best Practices

The Last Tips

internetmarketingsuperblogger.blogspot.com

how to make money with email marketing 1

HOW TO MAKE MONEY WITH EMAIL MARKETING

CHAPTER1

EMAILMARKETING,

THEINTRODUCTION

In this first chapter, we are going to tell you how email marketing

works, and what it is all about.

Email Marketing - Does It WORK?

One of the biggest mistakes most marketers do today is think email

marketing is dead!

Many marketers today drop their email marketing plan and go ahead

with social media.

Is a Social Media message Really More Effective

than an Email? Or the Other Way Around?

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how to make money with email marketing 2

HOW TO MAKE MONEY WITH EMAIL MARKETING

Obviously it is easier to send a friend request on Facebook (and get

accepted, yes accepted from a stranger) than to collect an email

online. However, email marketing is 3 times as worth it as social

media marketing.

So, what is email marketing?

Email Marketing - What is it about?

In a single sentence, Email Marketing is the targeting of customers

through emails.

Every emails sent to a potential customers can be considered as email

marketing. Email marketing involves sending a promotional email or

an ad to a subscriber. Via his email address. A great deal of corporate

today use email marketing to increase sales. 

EXAMPLE #1

Have you ever been browsing on a website, and you see some field

where you are asked to submit your name and email to get a free

eBook or update?

That is the front part of email marketing.

Can You Use Email Marketing for Your Blog?

Simple answer is YES!

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HOW TO MAKE MONEY WITH EMAIL MARKETING

More bloggers use email marketing today than ever before.

Most bloggers use email marketing because it enhances the customer

experience. With a well targeted email list, you can reach established

customers and prospective ones too. Any given subscriber will be

informed better and more easily via email (about your products,

your product updates, your services, etc).

When thousands of bloggers are using email marketing, and are

building email lists, it MEANS email marketing must have worked,

and are still working!

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how to make money with email marketing 4

HOW TO MAKE MONEY WITH EMAIL MARKETING

CHAPTER2

THENUMBERSBEHIND

EMAILMARKETING

In this chapter, we are going to show you the numbers behind email

marketing.

Do You Really Need Email Marketing?

Again, if you want to improve your customers' or readers' experience,

then you need email marketing.

We are referring to efficiency. We are talking about greater

engagement and greater reach.

Even better click through rate and more.

Many experienced marketers said, "The money is in the list", or "Your

net worth depends on your network".

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how to make money with email marketing 5

HOW TO MAKE MONEY WITH EMAIL MARKETING

What Are the Advantages of Email Marketing?

Let's demonstrate the advantages when using email marketing.

Email Marketing has the following potential reach when we put it in

the "numbers".

95% of online consumers use an email address.

Back in 2013, there were 3.2 billion email accounts created in the

entire world.

86% consumers check their email accounts at least once a day.

Do Our Smartphones Help Us Use Emails More Often?

We browse more with our mobile phones (while on the go) than our

computers (while sitting at our desk). This means we are more easily

notified when we receive emails. Our mobile phones actually help us

to notice our mailbox - Whether it is a healthy trend or not, that's

how it has worked out.

We are talking about we check our Facebook messages, our Twitter,

and our emails. Are we checking our emails less frequently than

before? Not really - It's because we have our phone with us all the

time!

On Facebook or some fancy social media app, we post content, we do

a million other things with people on them.

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HOW TO MAKE MONEY WITH EMAIL MARKETING

But to find one particular post you liked 3 hour ago, 3 days ago, or

even 3 weeks ago, it is difficult.

Some More Numbers

Let's continue with some more numbers.

Here is about the actual reach.

18% of the emails sent never reach their destinations. 4% emails are

sent into the spam folder (which probably never were read).

18+4 means 22% of the sent emails that didn't actually reach the

intended receiver.

Actual reach = 78%, and that's pretty good!

Think about 78% of the emails sent during an email campaign

actually reach their destination.

It means you send 1,000 emails, and 780 emails will reach their

destination.

And there is still more.

91% receivers check their emails everyday which means 709 receivers

would have actually seen your email.Only 30% of emails sent have

failed to be seen by the receivers.

The efficiency is more than 70%, which is in fact GREAT!

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how to make money with email marketing 7

HOW TO MAKE MONEY WITH EMAIL MARKETING

CHAPTER3

WHYISEMAILMARKETING

STILLSOIMPORTANT?

It is simple. Email marketing is a way to reach out to your current

customers and even find new customers! Below are the 5 important

aspects that email marketing can help with.

The 5 Important Aspects

1. Email Marketing can increase sales (of your products or your

services).

2. Email Marketing is a communication tool - You can communicate

with your customers throught emails. This way, you get to know what

your customers want or need. You find out which part of your

products or business may have come short. Then you will know

exactly what you have to improve with your business.

3. With emails, you are improving the chances of getting repeat 

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how to make money with email marketing 8

HOW TO MAKE MONEY WITH EMAIL MARKETING

customers i.e. Customers who don't only bought once from you, but

twice, three time, or more.

4. Regular emails sent to your current customers can help you

establish that you are the business of your industry or niche i.e. "This

company, or this guy sells this product".

5. You are building and maintaining long term relationships with

customers through sending emails, easily and easier than using any

other medium.

Types of Email Marketing

Email marketing can easily be placed into three major categories, as

below:

Regular communication - The emails are meant as a way to stay in

touch with your customers. It is a way to remind customers you have

not forgotten about them, and remind them about your business or

brand.

Promotional Emails - These emails are meant to show any

promotions that may be ongoing, and are meant to encourage a new

customer to buy products, or a repeat customer from keep buying

more products. Usually, the promtions offer products in lower than

normal prices in order to attract customers' desire to buy.

Advertisement emails - These are emails similar to promotional

emails. They may contain information such as: "20% off for XYZ

product - Offer Ends in 24 hours!"

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HOW TO MAKE MONEY WITH EMAIL MARKETING

Now you can see why email marketing is important. It isn't only a

medium to sell products, but also is a way for you to get close to your

customers. Communication, reminder, more sales!

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how to make money with email marketing 10

HOW TO MAKE MONEY WITH EMAIL MARKETING

CHAPTER4

THERULESOFEMAIL

MARKETING

These days you can pick up emails quick easily from many sources.

But you must not simply act on it - By sending emails i.e. Cold Emails

to people you have never met, and who have not given you

permission to contact them via emails.

Find out what you need to know about the rules.

CAN-SPAM Act

There are some companies out there that are providing bulk email

lists but you have no idea where they may have collected their "lists".

Buying lists from such vendors isn't wrong, but there are risks to this

approach which you must clearly understand.

You should understand you can only send emails to those who have

granted you the permission to send emails.  he best approach.

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how to make money with email marketing 11

HOW TO MAKE MONEY WITH EMAIL MARKETING

Buying email addresses may not always the best approach.

In the US, there is the CAN-SPAM Act which was enacted in 2003.

The CAN-SPAM Act of 2003 has a few rules you MUST keep in mind

when sending your emails, especially promotional marketing

materials (about anything you're selling). Consider the following:

Always make sure your email's subject line says what you are writing

about and is not misleading. An example is "Exclusive Sale for Today

Only" is a legitimate subject line, but "You have won $1,000! Learn

How to Get Your Money" is misleading.

Label the "To" and "From" fields of your email accordingly and

correctly. In the "From" field it should be your business name or your

name so readers can easily understand who has sent them the email.

Include a way for the receivers to opt-out your emails i.e. Give them

a link or button in the email. When they click on it, they can

unsubscribe from receiving your emails in the future.

Include your or your company's physical address at the bottom of

your email.

Failing to comply to the above mentioned items, you may risk being

penalized.

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how to make money with email marketing 12

HOW TO MAKE MONEY WITH EMAIL MARKETING

CHAPTER5

SEGMENTYOUREMAIL

MARKETING'STARGET

AUDIENCE

A successful email marketing campaign requires you to segment the

target audience.

How Does Segmentation Work?

It is too easy to send a single email to all the people in your business

email list. But email marketing does not work this way.

It is always good practice to send emails that are more personal.

That's where segmentation takes place.

What Are the Segments?

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how to make money with email marketing 13

HOW TO MAKE MONEY WITH EMAIL MARKETING

Email segmentation works just like any other forms of segmentation.

There are three basic filter that can be used to segment audiences:

Geographic, income, and behavioral.

Geographic Segmentation: This form of segmentation refers to

segmenting target audiences by their locations. It can be used by

large businesses that have diversified markets, and it can also be used

by local businesses to a great extent.

Income Segmentation: When you have this "income" information

about your customers, you may want to send each income group

different messages or promotional offers. For example, customers in

the high income group should receive emails about expensive and

luxury products. From these high-end products, your profit margin

will be higher.

Behavioral Segmentation (or Time-based Segmentation): If you are

able to collect this type of behavioral information (or data), you can

decide the exact timing to send a very product-specific email to a

particular customer. Doing so correctly and consistently will get your

business more sales.

A business' target audience can be segmented by analyzing its

behavior. This form of segmentation allows the business to connect

with people much better.

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HOW TO MAKE MONEY WITH EMAIL MARKETING

CHAPTER6

THETOOLSTODOEMAIL

MARKETING

Let's say you have just started with email marketing. In this chapter,

you will find out the tools that will help you.

Collect the Emails

There are several programs out there which are designed to help get

your email marketing program off to a great start. But, first you need

the email addresses.

So on your website, it must have a way for visitors to provide you

their email addresses.

One great way is to put a sign up (or subscription) form on your

website.

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how to make money with email marketing 15

HOW TO MAKE MONEY WITH EMAIL MARKETING

Another way is when a customer buys a product from your website,

you collect their email addresses right there.

The Tools

But after all that you will still need a place (or a tool) to store all the

email addresses that you have collected. Many tools (or software) can

do that when you pay a small fee for using these tools. Just to name a

few tools:

Aweber

Constant Contact

MailChimp

Campaigner

iContact

They are tools that are not difficult to use. Maybe the first time you

use of one of these tools, you may be confused and don't know what

to do. It only requires you to practically using them 2-3 times, and

then you will know exactly how to use to use them.

All you do is get the tools to collect and store the email addresses, and

decide the moments that these tools need to automatically send out

the replies to your customers.

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how to make money with email marketing 16

HOW TO MAKE MONEY WITH EMAIL MARKETING

CHAPTER7

EMAILMARKETINGBEST

PRACTICES

When you send an email, you want it to reach your customers. First

you need your customer to see there is your email in her inbox. Then

you want her to click and open your email - That's called a click-

through. That's it! But it's not that simple.

That's why you need to learn the best practices for email marketing.

Let's get straight to the points.

You want to increase the chances of getting your email click-

through. For example, your emails have successfully reached the

inbox of 100 customers. But only 7 of them have clicked and opened

your email. That's 7 out of 10 (i.e. 70%) click-through rate. Obviously

you want every customer to click and open your email - That will be

100%.

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how to make money with email marketing 17

HOW TO MAKE MONEY WITH EMAIL MARKETING

Design an optimized process and execute it - Your emails must

include copy, design, calls to action, subject lines, headlines, landing

pages, frequency and time sent. And all these must be tested over and

over, before they can be improved and optimized.

Planning and tracking - Only with a carefully planned email

marketing campaign i.e. Attention to detail, solid content, follow-up,

and performance tracked, you will make it a successful email

marketing campaign, and get to know what you have done right or

wrong.

Mobile-friendly - A email marketing campaign that applies

responsive design can lead to a 130% increase in email clicks. The

vitality of a mobile screen (i.e. smaller screens) must not be

overlooked. The email marketing campaign includes your website

where your newsletter subscription form is placed, and that's where

the responsive design should be applied.

Make it easy to sign up for your emails - This is often the overlooked

one. This is the busy-bees ambiance and an individuals skips out the

website which will take time to sign up or any other option to enter

into the site. Make it easy and obvious for the users to subscribe to

your emails. This will certainly increase your email subscription (or

conversion) rate. Use the floating footer bar, slide in, sidebar widget

and after post widget to convert your website visitors into

subscribers. But don't over do it to annoy your visitors.

Use email automation and drip marketing - Drip marketing is the

"main thing" in email marketing nowadays. Drip marketing is a 

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how to make money with email marketing 18

HOW TO MAKE MONEY WITH EMAIL MARKETING

multi-step communication strategy that sends or drips a set of pre-

written set emails to your customers over a certain period of time.

This approach keeps the communication from you to your customers

"active".

Double opt-in - Depending on your business, but in most business

using double opt-in should be the preferred option. Double opt-in

starts when your website visitor enters her email address in your

subscription form. Your email marketing tool receives this new email

address and triggers a confirmation request. An opt-in confirmation

request email is automatically sent to this visitor. She will almost

immediately find a new email in her inbox, and this new email comes

with a link she must click. Once clicked, her subscription to your

email list will be activated. She will then start receiving all your pre-

schedule emails, and you will be able to send her new emails about

promtional offers, or general communication.

Know your customers - Not sure what your customers want to buy?

Follow where they go. Maybe they hang around in some popular

social network groups. Go there. Alternatively, send them some

surveys. Get to know them!

Measure each of your email marketing campaign with proper

analytics. You want to know each time you send out an email, how

many people have received, how many people have opened, and

what links in the emails they have clicked. Also you should find out

which email marketing campaign works better than others, and learn

exactly what "elements" have worked better. Often, you may have to

invest a small fee in analytics tools.

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how to make money with email marketing 19

HOW TO MAKE MONEY WITH EMAIL MARKETING

Conclusion: Like any other marketing channels, with email

marketing you still have to build authority for your business (or your

brand). Show your customers you know your industry (or niche)

inside-out, you are the expert, and you can solve their problems.

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how to make money with email marketing 20

HOW TO MAKE MONEY WITH EMAIL MARKETING

CHAPTER8

THELASTTIPS

Just a few more tips...

Autoresponders

Autoresponders are time-sensitive emails that are sent out

automatically to your contact list. The purpose of this smart way of

communicating is to keep your list updated and fresh. It also

provides life to your business as it triggers a follow up once someone

receives, opens or reads your emails. You can always change how you

want your autoresponders to be sent.

Your email marketing plan (or the tools you use) should allow you to

create signup forms which could be embedded on your website.

Sometimes a conventional form may not be good enough, that's

when you use the floating footer bar, slide in, sidebar widget and 

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how to make money with email marketing 21

HOW TO MAKE MONEY WITH EMAIL MARKETING

after post widget. So get an email marketing tool that lets you do all

of those, even with a paid tool.

Timing of Your Emails

An email marketing campaign is a planned and organized way of

sending emails, newsletters, updates or marketing information to

your customers and prospects in a timely manner.

Time-based emails are normally automated and sensitive. Sending an

email at the wrong time could negatively impact the desired

response. On the other hand, sending emails regularly and on a

timely basis could improve the possibility of future business between

parties.

Who is Sending?

Who is sending the email- It is legally mandated to include your

contact information in your email communication. Having this

information adds credibility to your overall message and creates trust

about your business.

Call-to-action

Like any other marketing methods, your email must have an action

in it for it to be effective. These actions are normally linked to a sales

page, an offer or a giveaway. If you are sending a newsletter, it must

be very informative and straight to the point.

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how to make money with email marketing 22

HOW TO MAKE MONEY WITH EMAIL MARKETING

Authorized Recipients

Your email list must be people who have given you permission to

send them emails. You must also include a way to unsubscribe in

your email.

Build Multiple Lists

You should build multiple lists through your email marketing

campaigns. Having people split into different lists, it enables you to

send the most relevant offers and information to each list.

Just to name a few example: "work from home list", "employed list",

"students list", "customers list", "leads list", etc.

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