Earn $30,000 This Year With the Best Email Marketing Strategies.
EARN $30,000 THIS YEAR WITH THE
BEST EMAIL MARKETING STRATEGIES.
Written by Internet Marketing Super Blogger
You want to use emails if you want to make sales on the
Internet. Setting up an email marketing campaign is not
really expensive. It will take some $6 to $20 per month.
If you don't know exactly how to set up your email
marketing campaign, we will show you all the information
you need to know.
Why is Email
Marketing Still So
The Rules of Email
The Tools to Do
The Last Tips
In this first chapter, we are going to tell you how email marketing
works, and what it is all about.
Email Marketing - Does It WORK?
One of the biggest mistakes most marketers do today is think email
marketing is dead!
Many marketers today drop their email marketing plan and go ahead
with social media.
Is a Social Media message Really More Effective
than an Email? Or the Other Way Around?
Obviously it is easier to send a friend request on Facebook (and get
accepted, yes accepted from a stranger) than to collect an email
online. However, email marketing is 3 times as worth it as social
So, what is email marketing?
Email Marketing - What is it about?
In a single sentence, Email Marketing is the targeting of customers
Every emails sent to a potential customers can be considered as email
marketing. Email marketing involves sending a promotional email or
an ad to a subscriber. Via his email address. A great deal of corporate
today use email marketing to increase sales.
Have you ever been browsing on a website, and you see some field
where you are asked to submit your name and email to get a free
eBook or update?
That is the front part of email marketing.
Can You Use Email Marketing for Your Blog?
Simple answer is YES!
More bloggers use email marketing today than ever before.
Most bloggers use email marketing because it enhances the customer
experience. With a well targeted email list, you can reach established
customers and prospective ones too. Any given subscriber will be
informed better and more easily via email (about your products,
your product updates, your services, etc).
When thousands of bloggers are using email marketing, and are
building email lists, it MEANS email marketing must have worked,
and are still working!
In this chapter, we are going to show you the numbers behind email
Do You Really Need Email Marketing?
Again, if you want to improve your customers' or readers' experience,
then you need email marketing.
We are referring to efficiency. We are talking about greater
engagement and greater reach.
Even better click through rate and more.
Many experienced marketers said, "The money is in the list", or "Your
net worth depends on your network".
What Are the Advantages of Email Marketing?
Let's demonstrate the advantages when using email marketing.
Email Marketing has the following potential reach when we put it in
95% of online consumers use an email address.
Back in 2013, there were 3.2 billion email accounts created in the
86% consumers check their email accounts at least once a day.
Do Our Smartphones Help Us Use Emails More Often?
We browse more with our mobile phones (while on the go) than our
computers (while sitting at our desk). This means we are more easily
notified when we receive emails. Our mobile phones actually help us
to notice our mailbox - Whether it is a healthy trend or not, that's
how it has worked out.
We are talking about we check our Facebook messages, our Twitter,
and our emails. Are we checking our emails less frequently than
before? Not really - It's because we have our phone with us all the
On Facebook or some fancy social media app, we post content, we do
a million other things with people on them.
But to find one particular post you liked 3 hour ago, 3 days ago, or
even 3 weeks ago, it is difficult.
Some More Numbers
Let's continue with some more numbers.
Here is about the actual reach.
18% of the emails sent never reach their destinations. 4% emails are
sent into the spam folder (which probably never were read).
18+4 means 22% of the sent emails that didn't actually reach the
Actual reach = 78%, and that's pretty good!
Think about 78% of the emails sent during an email campaign
actually reach their destination.
It means you send 1,000 emails, and 780 emails will reach their
And there is still more.
91% receivers check their emails everyday which means 709 receivers
would have actually seen your email.Only 30% of emails sent have
failed to be seen by the receivers.
The efficiency is more than 70%, which is in fact GREAT!
It is simple. Email marketing is a way to reach out to your current
customers and even find new customers! Below are the 5 important
aspects that email marketing can help with.
The 5 Important Aspects
1. Email Marketing can increase sales (of your products or your
2. Email Marketing is a communication tool - You can communicate
with your customers throught emails. This way, you get to know what
your customers want or need. You find out which part of your
products or business may have come short. Then you will know
exactly what you have to improve with your business.
3. With emails, you are improving the chances of getting repeat
customers i.e. Customers who don't only bought once from you, but
twice, three time, or more.
4. Regular emails sent to your current customers can help you
establish that you are the business of your industry or niche i.e. "This
company, or this guy sells this product".
5. You are building and maintaining long term relationships with
customers through sending emails, easily and easier than using any
Types of Email Marketing
Email marketing can easily be placed into three major categories, as
Regular communication - The emails are meant as a way to stay in
touch with your customers. It is a way to remind customers you have
not forgotten about them, and remind them about your business or
Promotional Emails - These emails are meant to show any
promotions that may be ongoing, and are meant to encourage a new
customer to buy products, or a repeat customer from keep buying
more products. Usually, the promtions offer products in lower than
normal prices in order to attract customers' desire to buy.
Advertisement emails - These are emails similar to promotional
emails. They may contain information such as: "20% off for XYZ
product - Offer Ends in 24 hours!"
Now you can see why email marketing is important. It isn't only a
medium to sell products, but also is a way for you to get close to your
customers. Communication, reminder, more sales!
These days you can pick up emails quick easily from many sources.
But you must not simply act on it - By sending emails i.e. Cold Emails
to people you have never met, and who have not given you
permission to contact them via emails.
Find out what you need to know about the rules.
There are some companies out there that are providing bulk email
lists but you have no idea where they may have collected their "lists".
Buying lists from such vendors isn't wrong, but there are risks to this
approach which you must clearly understand.
You should understand you can only send emails to those who have
granted you the permission to send emails. he best approach.
Buying email addresses may not always the best approach.
In the US, there is the CAN-SPAM Act which was enacted in 2003.
The CAN-SPAM Act of 2003 has a few rules you MUST keep in mind
when sending your emails, especially promotional marketing
materials (about anything you're selling). Consider the following:
Always make sure your email's subject line says what you are writing
about and is not misleading. An example is "Exclusive Sale for Today
Only" is a legitimate subject line, but "You have won $1,000! Learn
How to Get Your Money" is misleading.
Label the "To" and "From" fields of your email accordingly and
correctly. In the "From" field it should be your business name or your
name so readers can easily understand who has sent them the email.
Include a way for the receivers to opt-out your emails i.e. Give them
a link or button in the email. When they click on it, they can
unsubscribe from receiving your emails in the future.
Include your or your company's physical address at the bottom of
Failing to comply to the above mentioned items, you may risk being
A successful email marketing campaign requires you to segment the
How Does Segmentation Work?
It is too easy to send a single email to all the people in your business
email list. But email marketing does not work this way.
It is always good practice to send emails that are more personal.
That's where segmentation takes place.
What Are the Segments?
Email segmentation works just like any other forms of segmentation.
There are three basic filter that can be used to segment audiences:
Geographic, income, and behavioral.
Geographic Segmentation: This form of segmentation refers to
segmenting target audiences by their locations. It can be used by
large businesses that have diversified markets, and it can also be used
by local businesses to a great extent.
Income Segmentation: When you have this "income" information
about your customers, you may want to send each income group
different messages or promotional offers. For example, customers in
the high income group should receive emails about expensive and
luxury products. From these high-end products, your profit margin
will be higher.
Behavioral Segmentation (or Time-based Segmentation): If you are
able to collect this type of behavioral information (or data), you can
decide the exact timing to send a very product-specific email to a
particular customer. Doing so correctly and consistently will get your
business more sales.
A business' target audience can be segmented by analyzing its
behavior. This form of segmentation allows the business to connect
with people much better.
Let's say you have just started with email marketing. In this chapter,
you will find out the tools that will help you.
Collect the Emails
There are several programs out there which are designed to help get
your email marketing program off to a great start. But, first you need
the email addresses.
So on your website, it must have a way for visitors to provide you
their email addresses.
One great way is to put a sign up (or subscription) form on your
Another way is when a customer buys a product from your website,
you collect their email addresses right there.
But after all that you will still need a place (or a tool) to store all the
email addresses that you have collected. Many tools (or software) can
do that when you pay a small fee for using these tools. Just to name a
They are tools that are not difficult to use. Maybe the first time you
use of one of these tools, you may be confused and don't know what
to do. It only requires you to practically using them 2-3 times, and
then you will know exactly how to use to use them.
All you do is get the tools to collect and store the email addresses, and
decide the moments that these tools need to automatically send out
the replies to your customers.
When you send an email, you want it to reach your customers. First
you need your customer to see there is your email in her inbox. Then
you want her to click and open your email - That's called a click-
through. That's it! But it's not that simple.
That's why you need to learn the best practices for email marketing.
Let's get straight to the points.
You want to increase the chances of getting your email click-
through. For example, your emails have successfully reached the
inbox of 100 customers. But only 7 of them have clicked and opened
your email. That's 7 out of 10 (i.e. 70%) click-through rate. Obviously
you want every customer to click and open your email - That will be
Design an optimized process and execute it - Your emails must
include copy, design, calls to action, subject lines, headlines, landing
pages, frequency and time sent. And all these must be tested over and
over, before they can be improved and optimized.
Planning and tracking - Only with a carefully planned email
marketing campaign i.e. Attention to detail, solid content, follow-up,
and performance tracked, you will make it a successful email
marketing campaign, and get to know what you have done right or
Mobile-friendly - A email marketing campaign that applies
responsive design can lead to a 130% increase in email clicks. The
vitality of a mobile screen (i.e. smaller screens) must not be
overlooked. The email marketing campaign includes your website
where your newsletter subscription form is placed, and that's where
the responsive design should be applied.
Make it easy to sign up for your emails - This is often the overlooked
one. This is the busy-bees ambiance and an individuals skips out the
website which will take time to sign up or any other option to enter
into the site. Make it easy and obvious for the users to subscribe to
your emails. This will certainly increase your email subscription (or
conversion) rate. Use the floating footer bar, slide in, sidebar widget
and after post widget to convert your website visitors into
subscribers. But don't over do it to annoy your visitors.
Use email automation and drip marketing - Drip marketing is the
"main thing" in email marketing nowadays. Drip marketing is a
multi-step communication strategy that sends or drips a set of pre-
written set emails to your customers over a certain period of time.
This approach keeps the communication from you to your customers
Double opt-in - Depending on your business, but in most business
using double opt-in should be the preferred option. Double opt-in
starts when your website visitor enters her email address in your
subscription form. Your email marketing tool receives this new email
address and triggers a confirmation request. An opt-in confirmation
request email is automatically sent to this visitor. She will almost
immediately find a new email in her inbox, and this new email comes
with a link she must click. Once clicked, her subscription to your
email list will be activated. She will then start receiving all your pre-
schedule emails, and you will be able to send her new emails about
promtional offers, or general communication.
Know your customers - Not sure what your customers want to buy?
Follow where they go. Maybe they hang around in some popular
social network groups. Go there. Alternatively, send them some
surveys. Get to know them!
Measure each of your email marketing campaign with proper
analytics. You want to know each time you send out an email, how
many people have received, how many people have opened, and
what links in the emails they have clicked. Also you should find out
which email marketing campaign works better than others, and learn
exactly what "elements" have worked better. Often, you may have to
invest a small fee in analytics tools.
Conclusion: Like any other marketing channels, with email
marketing you still have to build authority for your business (or your
brand). Show your customers you know your industry (or niche)
inside-out, you are the expert, and you can solve their problems.
Just a few more tips...
Autoresponders are time-sensitive emails that are sent out
automatically to your contact list. The purpose of this smart way of
communicating is to keep your list updated and fresh. It also
provides life to your business as it triggers a follow up once someone
receives, opens or reads your emails. You can always change how you
want your autoresponders to be sent.
Your email marketing plan (or the tools you use) should allow you to
create signup forms which could be embedded on your website.
Sometimes a conventional form may not be good enough, that's
when you use the floating footer bar, slide in, sidebar widget and
after post widget. So get an email marketing tool that lets you do all
of those, even with a paid tool.
Timing of Your Emails
An email marketing campaign is a planned and organized way of
sending emails, newsletters, updates or marketing information to
your customers and prospects in a timely manner.
Time-based emails are normally automated and sensitive. Sending an
email at the wrong time could negatively impact the desired
response. On the other hand, sending emails regularly and on a
timely basis could improve the possibility of future business between
Who is Sending?
Who is sending the email- It is legally mandated to include your
contact information in your email communication. Having this
information adds credibility to your overall message and creates trust
about your business.
Like any other marketing methods, your email must have an action
in it for it to be effective. These actions are normally linked to a sales
page, an offer or a giveaway. If you are sending a newsletter, it must
be very informative and straight to the point.
Your email list must be people who have given you permission to
send them emails. You must also include a way to unsubscribe in
Build Multiple Lists
You should build multiple lists through your email marketing
campaigns. Having people split into different lists, it enables you to
send the most relevant offers and information to each list.
Just to name a few example: "work from home list", "employed list",
"students list", "customers list", "leads list", etc.
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