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WHAT THEY DON’T TEACH IN TRAINING

WHAT THEY DON’T TEACH IN TRAINING. Jamie Edwards. THINK DIFFERENTLY. ME: You US: Industry THEM: Clients. The motivation of human spirit is hard to calculate but easy to witness. CLIENTS. POTENTIAL?. IT v HT. COACHING REVOLUTION. - BODY TO MIND. - 80’s = FITNESS.

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WHAT THEY DON’T TEACH IN TRAINING

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  1. WHAT THEY DON’T TEACH IN TRAINING Jamie Edwards

  2. THINK DIFFERENTLY

  3. ME: YouUS: IndustryTHEM: Clients

  4. The motivation of human spirit is hard to calculate but easy to witness

  5. CLIENTS

  6. POTENTIAL?

  7. IT v HT

  8. COACHING REVOLUTION - BODY TO MIND - 80’s = FITNESS - BUSINESS - PEOPLE DESPERATE FOR HELP - 2012

  9. “You’re not in the training business, you’re in the business of marketing your training services.”

  10. WHAT BUSINESS ARE YOU IN?

  11. ALL PERFORMANCE IS STATE DEPENDENT

  12. 30yrs 263,000 hours UPDATE or OUTDATE 40yrs 350,000 hours 50yrs 438,000 hours

  13. FOURSPORTING TYPES 1 • UN TRAINEDSKILLS : UN TRAINEDBRAIN 2 • TRAINEDSKILLS : UNTRAINEDBRAIN 3 • UN TRAINEDSKILLS : TRAINEDBRAIN 4 • TRAINEDSKILLS : TRAINEDBRAIN

  14. BEFORE:DURING:IN BETWEEN:AFTER:

  15. INFLUENCE No 1 Skill in Life

  16. TRAINED BRAIN SANDWICH

  17. tune in...WAVELENGTH

  18. TUNE IN?AMVISUALFM AUDITORYMW KINOLW GUSTATORYOLFACTORY

  19. PREDICATES SENSORY BASED - Identify the channel - Construction - Listen

  20. EFFECTIVE COMMUNICATION - WORDS - TONALITY - BODY

  21. MARRIED TO THE BRAND

  22. STOP? KEEP? START?

  23. IT’S CALLED CHOICE

  24. THE FOUR QUADRANTS OF TIME

  25. QUADRANTS OF TIME • 1. DISTRACTION: Not important and not urgent • 2. DELUSION: Urgent But Not Important • 3. DEMAND: Urgent and Important • 4. ZONE: Important But Not Urgent

  26. QUADRANTS OF TIME • 1. DISTRACTION: What do you do to escape? How long? • 2. DELUSION: What are the thing you did but were frustrated that you did them? • 3. DEMAND: What did you have to do immediately? • 4. ZONE: What did you do that was important but not urgent? You didn’t have to do it but CHOSE to.

  27. “What people remember in business isn’t the mundane day to day details. It’s the peak experiences that create lifelong inspiration.” - Chip Conley

  28. RELATIONSHIPS

  29. TESTIMONIALS • FULL NAME • RESULTS • ASK THE QUESTION

  30. TESTIMONIAL: In preparing Powerplate UK’s Sales Team prior to the 2009 FIA Conference at Bolton Wanderers’ Reebok Stadium; Jamie Edwards was the perfect partner to deliver key focus points for our business. I have no hesitation in recommending Jamie & Trained Brain. Jeff Davis BSc.(Hons.) Sports Science Director of Commercial Sales UK Powerplate International

  31. “In a pressurized environment Jamie developed a training methodology that highlighted real leadership, clarity of objectives and a belief in the delivery. Jamie’s insight into individual & team behaviours helped to develop a set of objectives that succeeded in getting the programme to contract with the client.” Peter McIntosh, OBE CEO Aircraft Carrier Alliance

  32. “………we feel that Jamie is one of the best in the world in these areas. There for we have had the benefit of having Jamie on stage before the Swedish PGA professionals at our annual teaching summit several times. He has helped the Swedish PGA professionals to become better coaches.” Johan Hampf Vice Managing Director. Head of Education Professional Golfers' Association of Sweden

  33. INSTANT BOND METHOD:CONNECTING WITH YOUR CLIENTS

  34. “If there were no limitations or consequences what would your perfect AVERAGE day look like?”

  35. “Whatever you write you have to live this day for the rest of your life or very cloe to it.”

  36. PERFECT AVERAGE DAY“Where would you live?”“What would your house look like?”“What would you do in the morning?”“What would you have for breakfast?”

  37. MUNDANE STUFF (KIDS,SCHOOL,ETC)“What would you do the first half of the day?”“What would you have for lunch?”“Who would you have lunch with?”“What would your friends be like? What would you talk about?”

  38. PERSONAL STUFF“What would you do for personal fulfillment”“What life purpose would you strive for?”

  39. BUSINESS STUFF“What would your business be?”“What time would you start?”“What would you DO at work?”“What are your clients like?”

  40. REALLY BIG STUFF“What are your relationships like?”“What do you do for family time or personal time?”“What would you have for dinner?”“Where would you eat?”“Who would you eat with? What would you talk about?”

  41. WINDING DOWN“What would you do at night?”“Who would you do it with? Where?”“What would your thoughts be last thing at night?”

  42. “Who is your Gill or Robert?”

  43. INSTANT BOND METHOD“Find Out Who Your Market REALLY Is?”“EMPATHY: Identify their core”“What do they REALLY want?

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