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How to choose a color for your logo - PowerPoint PPT Presentation


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Colors are an excellent way to express the unique personality of your brand. In this presentation some of the most vital tips for how to choose colors for your logo are explained. Read ahead and know in detail.

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Presentation Transcript
how to

HOW TO

CHOOSE A

COLOR

FOR YOUR

LOGO

understand the demographics of your audience

UNDERSTAND

THE DEMOGRAPHICS

OF YOUR AUDIENCE

slide3

60%

CHOOSE THE THREE DIFFERENT

COLORS

AND USE THEM IN THE RATIO OF

60%, 30% & 10%

30%

10%

analyze the

ANALYZE THE

COMPETITORS

reflect psychologically

REFLECT

PSYCHOLOGICALLY

psychology of the colors in logo design

PSYCHOLOGY OF THE COLORS IN LOGO DESIGN

LOOK FOR A COLOR PALETTE WITH CONTRASTING COLORS

  • RED

Danger

Power

  • It’s associated with passion
  • energy, power, danger
  • playful etc.

Passion

Playful

orange

ORANGE

YELLOW

It reflects to energy,

balance, confidence,

friendliness etc.

  • It simulate with sunshine, friendliness, youthful energy, clarity

Sunshine

Energy

Friendliness

Balance

Youthful energy

Confidence

Clarity

Friendliness

green

GREEN

PURPLE

  • Evokes peace, growth, health, nature, good luck, foods
  • Evokes creativity, royalty, mystery, dignity

Peace

Creativity

Growth

Royalty

Health

Mystery

Food

Dignity

slide9

BLUE

BLACK

  • It’s associated with coolness of sea, sky. It shows trust, security, order, and cleanliness
  • It represents slickness, luxury, strength, tradition, formality

Peace

Slickness

Luxury

Growth

Health

Strength

Food

Formality

slide10

GREY

Wisdom

  • Its evoking dignity, wisdom
  • and responsibility.

Responsibility

Wisdom

Dignity

stand

STAND

OUT

FROM THE

COMPETITORS

personalize your brand with good color

Personalize

your brand with

good color

do your research

DO YOUR

RESEARCH

outsource to expert designers

Outsource

to expert

designers

still unsure in selecting the apt logo color

Still unsure in selecting the apt logo color for your business? Contact MAP Systems to design a custom logo with unique color combination for your business…