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DIGITAL MARKETING COURSE +91 98881 22255 https://techcadd.com
Introduction • Promotion of products/services using digital channels • Includes websites, social media, email, search engines, etc. • Data-driven and highly measurable
Why Digital Marketing Matters • Greater reach and global audience • Cost-effective compared to traditional marketing • Real-time analytics and insights • Enhanced customer targeting
Types of Digital Marketing Social Media Marketing SEO – Search Engine Optimization PPC Advertising • Paid search ads (e.g., Google Ads) • Targeted campaigns with budgets and bidding • Immediate traffic and results • Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok • Brand awareness and engagement • Paid vs organic strategies • Improves website visibility on search engines • On-page and off-page optimization • Focus on keywords, meta tags, backlinks
Digital Marketing Tools • Google Analytics • SEMrush / Ahrefs • Mailchimp / HubSpot • Hootsuite / Buffer • Canva
Metrics & KPIs • Website Traffic • Click-Through Rate (CTR) • Conversion Rate • Return on Investment (ROI) • Customer Acquisition Cost (CAC)
Trends in Digital Marketing (2025) • AI and automation in marketing • Voice and visual search • Short-form video content • Privacy and data protection • Personalization at scale
Challenges in Digital Marketing • Algorithm changes • Ad fatigue and banner blindness • Data privacy regulations (e.g., GDPR) • High competition and saturation
Conclusion & Q&A • Digital marketing is essential for modern businesses • Continuous learning and adaptation required • Open floor for questions
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