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@ Triona_Campbell

@ Triona_Campbell. Business Model. What is the Business Model in Transmedia / Cross-media / Multi-platform / Digital (pick the buzzword of your choice) Content production?. Business Model. Paid by the Audience Paid by Advertisers. Paid by Advertisers. Ad breaks. Pre-rolls. Sponsors.

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@ Triona_Campbell

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  1. @Triona_Campbell

  2. Business Model What is the Business Modelin Transmedia / Cross-media / Multi-platform / Digital (pick the buzzword of your choice) Content production?

  3. Business Model • Paid by the Audience • Paid by Advertisers

  4. Paid by Advertisers • Ad breaks. • Pre-rolls. • Sponsors. • Product placement. • Ad Funded programming.

  5. Paid by the Audience • Live events (ticket sales). • Paid downloads (music, eBooks, videos). • Apps and Mobile Games. • Videogames. • Premium SMS / Calls. • Paid VoD. • Products (Books, DVDs, Toys, etc). • Crowdfunding.

  6. Financing Models Financing Model vs Business Model

  7. Why the established model works? • Film and TV Broadcasters and Distributors are funders and marketers of the content produced, providing MGs against expectations of revenues on a territory by territory basis. • Tax Credits and soft money is granted to producers based on distributors validation or Cultural merit of the creative work. • Local or European content quotas increase the demand for local produced or co-produced content.

  8. Why it doesn’t work for Cross-media? New on-line platforms (Youtube, Vimeo, Hulu, Facebook) and digital stores (App Store, iTunes, Amazon) allow producers to reach their clients on a global scale but (usually) don’t provide advances on revenues that could be used to finance production. So, how can I finance my project?

  9. Extending a TV/Film property Mobile Apps Licensed Products Game MOVIE or TV SERIES Website Books Facebook Page Sequels

  10. Solution • It’s still rare to find funding entities that will finance the full cross-media project. • Funding is still organized on a platform by platform basis. • Co-productions between producers from different territories and with companies with different skills are necessary to overcome funding limitations. • Producers should prepare their sales pitches accordingly to this reality.

  11. The Funding Model • New sources of funding are available for Feature Film / TV producers that want to extend their movies to other platforms: • Media Interactive (mainly apps and games) • Wallimage Interactive (Belgium) • Creative Scotland • Northern Ireland Screen • UK (several regional funds). • France (CNC) • Germany (Regional funds and Game funds) • Canada (several funds and regional funds and TAX Credits) • Hi5 for Kids.

  12. The Funding Model • These national and regional funds allow producers to partner (a new type of co-productions) with Game Developers and Digital Agencies to develop and create Games, Apps, Digital content that complements their movie. • Funding can range from a 20k to 200k. • Additional “marketing” funding can be obtained to promote the movie/TV series. • Additional content can be given away for free to generate buzz or sold to audiences.

  13. The New Commissioners • On-line VoD services are putting advances, commissioning or licensing content for their platforms: Hulu, Youtube, Netflix, Yahoo, Amazon, etc. • In Europe, Youtube already gave advances to +60 production companies to develop professional made Youtube Channels. • Advertisers and media agencies are also commissioning Web series to communicate their brand values. • A few broadcasters and some existing Film/TV funds are starting to fund Web series as experimental productions.

  14. Videogame Finance • VC / Private Equity • National and regional game development funds • Digital publishers • Crowdfunding • Media Desk Denmark created a document with sources of funding available in Europe for Games and other forms of digital content => http://alturl.com/tarzz

  15. Audience = Revenues With an existing property and a community, producers are able to attract better licensing deals from traditional gatekeepers, as also advertising revenues from agents, brokers (eg: Youtube Partners program) or directly negotiating with media agencies.

  16. Our Transmedia Plan • Web/Mobile as your first media. • Seed it with content and grow the fan base. • Social Media creates engagement and allows user participation. • Promote it on-line and off-line. Printed media and Radio helps the marketing of the Web presence. • After initial success, expand the property to other off-line medias: TV, Film, Books, Events, Licensed products, games, etc. • Sell the format internationally.

  17. The Funding Model • Self-funding. • Development funding (e.g. Media Interactive). • Product placement / Sponsorship. • R&D Funding – Prototyping.

  18. The Funding Model

  19. Contacts @Triona_Campbell www.facebook.com/transmediaguide

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