1 / 14

golf course marketing

If you would like a simple, quick, and wildly effective strategy to build a list of hyper-responsive golfers…. And if you want to drive new golfers to your course within days, read this case study to finish…

Download Presentation

golf course marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. CASESTUDYREVEALS… HowWeAdded591UniqueGolfersin18DaysForJust$200 Ifyouwouldlikeasimple,quick,andwildlyeffectivestrategytobuildalistofhyper-responsivegolfers….Andifyouwanttodrivenewgolferstoyourcoursewithindays,readthiscasestudytofinish… DearSavvyGolfCourseOwner/Operator: Kudostoyou. Youaretopinclass. Why?Fortakingactionandseeinghowyoucanmakeyourgolfcourse,yourcareer,andyourentirelifemorefulfillingbyreadinghowtoattractmoregolfersandselltothemprofitably. Perhapsyouknowthevalueofalistofgolferswhojumpateveryemailyousend…whotakeadvantageofeveryofferyouhave,andwhocomeplayyourcourseeverytimeyougivethemacompellingreason… …Ifso,youwillfindthisCaseStudy“INVALUABLE” …Ifnot,youwillfindthisCaseStudyareal“EYE-OPENER” Let’sbegin… TheStoryofJanetandRickySelf,OwnersofCypressCreekGolfClub JanetandRickySelfhavebeenpartownersandcurrentoperatorsofCypressCreekGolfClubinCabot,Arkansasfor 3years. Ricky,DirectorandOwner,hasbeeninthegameofgolfhisentirelife…(Likemanyofus.)Hestartedattheageof12.Hehadhisfirstjobmowinggreensbytheageof14.Rickywentontoplayhighschoolandcollegegolf—

  2. winningtheArkansasStateChampionship! Rickyhadmorethanjustagoodgolfgame…Heisoneoftherarefewthathasknowledgeofturfmanagementandgolfmanagement—workingasassistantsuperintendentandlatermovingintoGeneralManageratTupeloCountryClub. In2012,Rickyhadtheopportunityhehadbeenlookingforsincehewas14yearsold…toownandoperatehisveryowngolfcourse—CypressCreekGolfClub!!! JanetandRickyjumpedattheopportunitytobuyCypressCreekwithseveralinvestorsandhavebeenrunningthegolfcourseeversince. Here’sWhatTheyNeededHelpWith:BuildingaLargeListofGolfersWhoRespondtoOffers RickyandJanetfoundmywebsite,www.AceGolfMarketing.comandlikedwhattheysaw.Theyappliedtobecomeaclient.Wegotonacalltotalkaboutbuildingaresponsivelistofgolferstheycouldusetosellmoreroundsandmembershipsto. Theyunderstandhowimportantaresponsivelistofcustomersistofillingyourteesheetdaytoday… …Thefirststepwedidwasdeterminehowwewouldcompelgolferstogiveustheircontactinformation.But,weweren’tjustlookingforcontactinfo,wewantedallinformation:Name,Email,Phone,andAddresssowecouldmarkettothemusingmultiplechannelsinthefuture. Aftersomediscussionandagoodnightsrest,Icameupwithouroffer… STEP1:IrresistibleOffer RickyandJanetwereexcitedaboutgettingmoregolferstotheircourseaftergettingitbackintogoodshape.Sotheywerewillingtogiveanirresistibleoffertobringgolfersbacktotheclub. Theofferisthemostimportantpartinyourleadgenerationefforts.Ifyourofferisn’tcompelling,itdoesnotmatterhowgoodyourlandingpage,yourads,oranythingelsewewillsoontalkaboutis. Step1:HaveaCompellingOffer STEP2:LandingPage Alandingpageisnotashardasyouthink…thereiscountlesssoftwareoutthereyoucanbuyforamonthlyfee…orhaveyourwebdesignersetupforyou.

  3. Thedesignofyourlandingpageisveryimportant. Simplechanges,suchascolorof“Submit”button(Pleaseneverusethisword.) canimpactthenumberofleadsyoucollectby10%ormore. Asyoucanimagine,copy(wordsonyourpage)hasalottodowithconversionsaswell. I’mhappytosetuplandingpages,offers,ebooks,anddoallthisworkforyouifyou’dlike,simplyclickhereandletstalk. Or,youcangoatitbyyourself,whicheveryouprefer. Onward. STEP3:AutoResponder Nowwemustdeliverthecontent,offer,product,orservicewehavepromised.And,beforefulfillingthepromise,itisimportantyouasktherecipienttoconfirm andwhitelistyouremailaddress.Thisiscriticallyimportantinaworldfullof spamandemailsfrommorepeoplethanwewish…YOUMUSTGETTOTHEIRPRIMARYINBOX.Ofcourse,it’sverylikelyyouwentthroughthisprocesstoreadthiscasestudy. Usethesamestrategytoo. Now,fortheautomation.Almosteverymodernemailsoftwareproviderhasanautoresponseoption.Usethistodeliveryourcontent,offer,orpromise. STEP4:FollowUp Ifyou’veheardmetalkaboutmarketing…orbeenonmylist…youknowthatI say“thefortuneisinthefollow-up.” It’safact. Youroddsofsellingtoanameandemailwithaseriesofemails—buildingtherelationshipfirst—areFARBETTERthansellingtoacoldprospect. Therefore,email#2,afteryouhavedeliveredonyourpromise,shouldbea“WARMUP”email.Tellthemaboutyourcourse.IntroduceyourUSP(UniqueSellingProposition).Explainwhattheyshouldexpecttocomeasavaluablememberofyourfamily.Thendeliveronthoseexpectations. Twodaysafteryour“WARMUP”emailshouldbeanofferwithaDEADLINE.

  4. STEP5:Upsell Nowyourleadshoulddropintosomesalessequence. Thiscouldbeformembership,forwidgets,orforsomethingyousellthatcostsmorethanaroundofgolf…AndifyouwantthebestpossibleROI,yourmarketingshouldstartbyfocusingonthewarmestleads(directmail). ThebiggestissueIseeamongstmanygolfcoursesisthis. Nocontentwithinemails.Simplyanofferwithoutanycompellingreasonbehindit.Tellmeifthissoundsfamiliar… “$5offthisweekend” “Weatherlooksgoodforgolf” “$30specialonFriday” ThesearetheemailsIgetfromcourseseveryday.Theyalllookthesame.Theyareallnearlyworthless…don’tgetmewrong.It’snotyourfaultforsendingthese…youdon’thavetimetobeaprofessionalcopywriter… Youdon’thavetimetothinkabout“BIGIDEAS”topromoteyourcourseeveryweek… …Youdon’thavetimetocreatebannerads,Facebookads,designwebpages,andpromoteyourgolfcourse… Here’sthegoodnewsmyfriend. Ido. Andthat’sallIdo. Ifyouownoroperateagolfcourse,andifyouwouldlikemoreroundsandrevenuein2015…Iamacceptingapplicationsforahandfulofprivateclients. …Ifyouwouldlikeasystemtomagnetically-attractmoregolferstoyourcourse,keepthemcomingback—againandagain—makingyourcoursetheirfirstchoicewhentheyplaygolf… …Ifyouwantapaint-by-the-numbers,doneforyoumarketingblueprint,andallthesoftware,systems,templates,andtoolstoreachyourgoalofadditionalroundsin2015,clickherelet’stalk. OnthecallIwillimmediatelydeliveraplantoboostplayandprofits. Afterthecalloneof3thingswillhappen:

  5. 1.Youlovetheplanandtrytoimplementityourself.Inwhichcase,Iwishyouthebestandhopeyou’llstayintouchtoletmeknowhowitgoes…1.Youlovetheplanandtrytoimplementityourself.Inwhichcase,Iwishyouthebestandhopeyou’llstayintouchtoletmeknowhowitgoes… 2.Youlovetheplanandasktobeaclientin2015.Wewillknockitoutoftheparkifthisisthecaseandthat’saGUARANTEE 3.YoutellmeIwastedyourtimeonthecallandIwillimmediatelycutyouacheckfor$200.Ipromisenottowasteyourtimeormine. TheonlyrequirementIhaveisthatyouarethedecisionmaker(orhavethemonthephone)…andhavetheabilitytohiremeifwedetermineweareagoodfit. That’sit! What’sStoppingYou? You’reGoingToBeInTheGolfBusinessNextYear. YouMightAsWellStartAheadWithAProven BlueprintForFREE. Yousimplycannotlosehere. Clickhere,leaveyourinformation,Iwillreviewyourcourseandgiveyouamarketingplantoboostyourplayandprofitsin2015—GUARANTEED Sincerelyyours, JordanHansenPresident&FounderAceGolfMarketing PS: You’rereadingthisbecauseit’sthesecondmostreadpartofanycopy.AndhereIwanttoexplaintheGUARANTEE.I’dlikeyoutohavemy MARKETINGBLUEPRINTfor2015.Ifyoulikeit,greatit’syourstoimplement… orIcan“knockitoutoftheparkforyou.”Andinthehighlyunlikelyeventyou tellmeIwastedyourtime,Ipayyou$200.That’smyguaranteetoyou—DELIVERIMPECCABLEVALUEORPAYYOU$200.Eitherwayyoucomeoutahead. Whatareyouwaitingfor?

  6. LeaveyourdetailsheretoseeifIamstillacceptingprivateclients.Withanincredibleofferlikethis,myschedulewillbefullsoon…LeaveyourdetailsheretoseeifIamstillacceptingprivateclients.Withanincredibleofferlikethis,myschedulewillbefullsoon… Skeptical?Here’sProofOfMyClaim. OrIrecommendyoucallRickyorJanetbeforeyouhireme. Here’swhattheysaid: “Jordanyouarethebest.Knockeditoutoftheparkandweareonlyhalfwayfinished!!!Thankyou!”–JanetSelf,Owner,CypressCreekGolfClub

More Related