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Filters

Filters. Types. Cohorts Permanent Filters Advanced Filters. Cohort. A group of people that share a similar characteristic or behavior over a specific time frame Class of ’ 14 New signups versus trial members People exposed to campaign Old design versus redesign

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Filters

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  1. Filters

  2. Types • Cohorts • Permanent Filters • Advanced Filters

  3. Cohort • A group of people that share a similar characteristic or behavior over a specific time frame • Class of ’14 • New signups versus trial members • People exposed to campaign • Old design versus redesign • Prelaunch vs. Postlaunch

  4. Creating a Cohort • Determine a date range • Determine a behavior or characteristic

  5. Permanent Filters for Views • Apply on the View level • ‘Destructive’ • Occurs from current to future (not retroactive) • Examples • exclude users from within own company • Include only 1 particular page

  6. Permanent Filters • Exclude keeps things from getting into the views • Include will only include a limited amount of data and EXCLUDE everything else

  7. SEGMENT VS. FILTER

  8. FILTERS SEGMENTS

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